Affiliate Marketing Manager

London, UK (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own the end-to-end UK affiliate program with a strong emphasis on partner relationships, portfolio growth, and data-driven optimization across campaigns, reporting, and ROI.

  • Growth & Portfolio: manage the UK calendar, drive revenue opportunities, and identify new partnerships using Partnerize analyses.
  • Partner Relationships: negotiate with Tier 2/3 publishers and sustain proactive, long-term collaboration.
  • Reporting & Insights: collaborate with analytics to refine campaigns and investment decisions based on performance data.

Job Description

Responsibilities

  • Affiliate Account Operations
  • Ensure smooth operation across all affiliate activities — running campaigns, monitoring key metrics, and identifying areas for improvement and optimisation
  • Monitor and analyse campaign results, producing weekly and monthly KPI reports with clear insight and recommendations for the client
  • Collaborate with the wider Marketing team to ensure the affiliate calendar and strategy remain aligned with the broader brand and communications plan
  • Support the Affiliate Manager with affiliate-related queries and monthly validation processes
  • Monitor affiliate profitability and performance, flagging risks and opportunities proactively
  • Audit publisher accounts and domains to ensure promotional codes and offers are accurately represented and exposure opportunities are maximised
  • Partner Relationships
  • Maintain regular, proactive contact with affiliate partners across the portfolio — keeping them informed, engaged, and motivated to perform
  • Negotiate and optimise individual affiliate partnerships to ensure business objectives and ROI targets are consistently met
  • Build and maintain strong working relationships with Tier 2 and Tier 3 publishers, treating them as valuable long-term partners
  • Portfolio Growth
  • Help build and manage the UK affiliate portfolio — supporting the creation, planning, and execution of acquisition and retention campaigns
  • Optimise affiliate channel revenue to meet annual targets, identifying and acting on efficiency and growth opportunities
  • Work with Partnerize to create gap analyses that identify new partnership opportunities and support recruitment of new affiliates
  • Conduct market and competitor research to inform growth strategy and support future planning
  • Reporting and Insight
  • Deliver clear, concise, and reliable reporting on all affiliate activity to key stakeholders, both on a scheduled and ad-hoc basis
  • Work alongside the Data Analyst and Marketing Intelligence team to optimise affiliate performance and investment decisions
  • Use performance data to inform campaign refinement and strategic recommendations

Requirements

  • Proven experience in affiliate or influencer marketing management — with a track record of managing partner relationships, running campaigns, and delivering against revenue and ROI targets
  • Strong understanding of the affiliate marketing industry: commission models, tracking solutions, publisher types, and platform mechanics
  • Experience working with affiliate platforms such as Partnerize or equivalent
  • Background in consumer electronics or a comparable e-commerce environment is an advantage
  • Proficiency in MS Office — particularly Excel and PowerPoint — with the ability to produce clear, accurate, and stakeholder-ready performance reports
  • Comfortable working with campaign data and translating performance metrics into actionable insight and recommendations
  • Experience collaborating with data and analytics teams to optimise channel investment
  • Demonstrated ability to build and maintain productive relationships with affiliate partners across tiers — including negotiation, ongoing engagement, and performance management
  • Track record of developing partnerships that deliver mutual commercial value, with confidence in crafting and closing win-win solutions
  • Experience managing multiple workstreams simultaneously in a fast-paced environment — prioritising effectively and resolving issues without losing momentum
  • Strong written and verbal communication skills, with the ability to collaborate clearly across internal teams and external partners
  • Proficiency with Gen AI tools relevant to affiliate marketing — including tools that support campaign reporting, partner communication, insight synthesis, and workflow management
  • Experience building personal AI-assisted workflows to improve efficiency and reduce manual reporting workload
  • Agentic approach to affiliate management challenges: able to break down complex performance problems, identify the most efficient path forward, and execute with consistency
  • Ability to critically evaluate AI-generated outputs and apply sound commercial judgement before sharing or acting on them
  • Familiarity with Partnerize or comparable affiliate tracking and management platforms
  • Experience in consumer electronics, retail, or D2C e-commerce environments
  • Knowledge of paid media or broader performance marketing channels
  • Formal qualifications are welcome but not required. Equivalent experience counts, whether gained through work, study, volunteering, or self-directed learning.
OLIVER | The Brandtech Group logo

OLIVER | The Brandtech Group

3.4 Glassdoor

Established in 2004, we are the first and only company to exclusively design, build and run bespoke in-house agencies and ecosystems for brands. Today, we create work that delivers business growth, fame and purpose for over 300 clients in 48 countries and counting. Our unique model moves at the speed of modern business to drive change from the inside out; working smarter to make our clients’ money go further, and helping them build better solutions, systems and brands. Client solutions include Unilever’s U-Studio (a platform used by almost three-quarters of Unilever's brands globally), and adidas’ off-shore hub.We are part of the Inside Ideas Group (IIG), which combines specialisms from Adjust Your Set (content and culture), Dare (design, experience and engineering) and Aylesworth Fleming (property marketing). IIG joined marketing technology group, The Brandtech Group (formerly known as You & Mr Jones) in January 2019 to give their clients access to the latest marketing technology solutions. The group includes tech-driven marketing companies, 55, Mofilm, Collectively, Gravity Road, Blood and Mobkoi, and holds strategic investments in leading technology businesses including Pinterest, Niantic, AI Foundation, VidMob, Jivox, Zappar, EVRYTHNG, Automat, Blacktag and Beeswax.

Founded in 2004
London Colney, England, GBR
3.8K employees (1,882 in marketing)
64% recommend to a friend
62% CEO approval

Traffic Signals

Monthly Visitors
38K
Traffic Source Mix
Search
43.2%
Direct
43.7%
Referral
7.5%
Social
4.4%
Paid
1%

Headcount Trend

Current headcount: ~3.8K

Marketing Team

Marketing Team Size
860 (23% of company)
Median Career Experience
12 years
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
2

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