Responsibilities

• Own paid advertising performance across a portfolio of client accounts, with clear accountability for lead generation, CPA, ROAS, conversion rates, and overall ROI.
• Plan, build, launch, optimise, and manage high-performing campaigns across Google Ads (Search and Performance Max), Meta Ads Manager, and other platforms.
• Personally manage key client campaigns while providing leadership, guidance, and quality control for work delivered by Marketing Advisors.
• Lead, mentor, and develop the marketing team - supporting their campaign setup, optimisation, reporting, and client recommendations.
• Manage advertising budgets effectively, making strategic allocation decisions based on performance and client objectives.
• Conduct regular performance reviews, identify improvement opportunities, and implement changes quickly to correct underperformance or scale success.
• Optimise all elements of campaigns including structure, keywords, bidding strategies, audiences, creatives, ad copy, and landing page journeys.
• Ensure accurate tracking, attribution, and reporting using GA4, Google Tag Manager, platform pixels, and conversion tracking.
• Lead structured testing (ad copy, creative, audiences, landing pages) to continuously improve results.
• Analyse full-funnel performance, focusing on lead quality and commercial impact.

Requirements

• Proven track record managing paid advertising campaigns, ideally in an agency or multi-client environment.
• Advanced hands-on experience with Google Ads (Search and Performance Max) and Meta Ads Manager.
• Strong commercial understanding and experience optimising campaigns against key metrics (CPA, ROAS, ROI, lead quality).
• Experience with GA4, Google Tag Manager, conversion tracking, and platform pixels.
• Understanding of automation tools such as Zapier, n8n, and similar platforms.
• Demonstrated ability to lead, mentor, and develop other team members.
• Excellent analytical skills with the ability to translate data into clear actions and recommendations.
• Confident communicator who can present performance insights and strategy effectively to clients and stakeholders.
• Highly organised, proactive, and comfortable managing multiple accounts, priorities, and deadlines.
• Commercially minded with strong ownership of results.

Preferred

• Experience across multiple client industries or verticals.
• Knowledge of additional platforms (Microsoft Ads, LinkedIn Ads, TikTok Ads).
• Experience improving landing page conversion rates.
• Understanding of attribution models and the limitations of platform data.
• Background in developing paid media processes or frameworks.

Benefits

• Company pension