Account Manager, Programmatic

Manchester, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 1 month ago

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Job Summary

Own programmatic activation and testing cadence while delivering client KPIs through rigorous optimization, plans, and testing roadmaps.

  • Campaign & Testing Execution: Oversee programmatic activation, testing plans, and optimization to hit KPI targets.
  • Client & Supplier Partnerships: Manage client updates and strengthen relationships with media owners and suppliers.
  • Operational Excellence: Drive efficiency, spend reconciliation, and QA across local and Global Hub teams.

Job Description

Responsibilities

  • Campaign Management: Oversee the implementation, management, and daily optimisation of programmatic campaign activity to ensure client objectives and KPIs are met.
  • Competently create media plans designed to achieve specified KPIs.
  • Take ownership of elements of client testing plans, suggesting innovative ideas, and executing/evaluating tests with methodical accuracy.
  • Understand relevant products and solutions developed within the group.
  • Client and Partner Management: Contribute to and execute programmatic strategy for client portfolios, ensuring alignment with client objectives and KPIs.
  • Provide direct client servicing through regular contact (weekly calls, briefings) and present performance in detail.
  • Develop strong relationships with media owners and other service providers to select appropriate suppliers.
  • Team Development & Support: Work with your line manager to effectively support and guide more junior team members, monitoring and prioritising workloads.
  • Operational Excellence: Utilise tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, including scoping agreed client outputs.
  • Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees.
  • Support on the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process with both local and Global Hub teams.
WPP Media logo

WPP Media

Media is changing. So are we. We are WPP's global media collective, built for the AI era.We bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.

30K employees (6,827 in marketing)

Traffic Signals

Monthly Visitors
159.3K
Monthly Google Ads Budget
$9.9K
Traffic Source Mix
Search
34.3%
Direct
46.3%
Referral
10.7%
Social
5.7%
Paid
2.7%

Headcount Trend

Current headcount: ~30.1K

Marketing Team

Marketing Team Size
6,288 (21% of company)
Median Career Experience
10 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
21