Account Manager at Childcare Marketing Group | London, UK

Account Manager

London, UK (On-site)

Salary Not AvailableMid LevelFull time

Posted 5 months ago

Job Summary

Own the client relationship and end-to-end lifecycle for nursery marketing programs, turning goals into actionable plans and coordinating cross-channel delivery to safeguard delivery quality and growth.

Client Ownership: Onboard, set expectations, and guide renewal discussions while maintaining clear, proactive communications.
Cross-Channel Execution: Align paid media, creative, copy, SEO, web, and strategy into a cohesive plan with accountable deliverables.

Job Description

Own the client relationship from onboarding through renewal
Run structured onboarding to understand priorities, capacity, location, fee structure, and enrolment goals
Turn goals into a clear marketing plan and translate that plan into deliverable tasks for the team
Lead client calls and meetings with confidence, strong agenda control, and clear follow ups
Coordinate work across paid media, creative, copy, SEO, web, and strategy
Keep the client informed without overwhelming them, balancing transparency with simplicity
Track performance and provide reporting that is accurate, meaningful, and actionable
Manage budgets and ensure paid media spend aligns with lead targets and seasonal demand
Spot issues early such as low lead quality, slow follow up, weak enquiry handling, or limited nursery capacity and raise them with solutions
Protect delivery by managing scope, avoiding last minute requests, and controlling priorities

Proven experience managing client accounts in a marketing agency environment
Strong communication skills with the ability to lead calls and handle difficult conversations
Confident project coordination with an eye for detail and deadlines
Commercial awareness including retention, margin, and growth opportunities
Comfortable discussing paid advertising performance and basic funnel metrics
Strong writing skills for clear follow ups, briefs, and reporting
Ability to manage multiple accounts while keeping quality high
Experience in education, childcare, local services, or lead generation is a strong advantage

Experience in education, childcare, local services, or lead generation is a strong advantage
Warm, professional, and genuinely client centred
Highly organised and naturally dependable
Assertive when needed and comfortable holding boundaries
Solutions focused and calm under pressure
Curious and coachable with a desire to improve