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Suntory Global Spirits logo
5 weeks ago

Global Director, Brand Public Relations, Ready-to-Drink (RTD), NY

Suntory Global Spirits

New York City, NY (Hybrid)Full time$170K/yr – $190K/yr
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Suntory Global Spirits logo

Global Director, Brand Public Relations, Ready-to-Drink (RTD), NY

Suntory Global Spirits

New York City, NY (Hybrid)

$170K/yr - $190K/yrIn-houseFull-timeDirector/executive12+ years exp.
5 weeks ago
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5 weeks ago
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Suntory Global Spirits logo
Suntory Global Spirits

Global Director, Brand Public Relations, Ready-to-Drink (RTD), NY

New York City, NY (Hybrid)

$170K/yr – $190K/yrDirector/Executive12+ years expFull time

Posted 5 weeks ago

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Job Summary

Own and lead global PR for the RTD portfolio, shaping brand narrative, coordinating cross-market campaigns, partnerships, influencer strategy, and executive advisory.

  • Define global PR strategy and messaging
  • Manage influencers and creator collaborations
  • Lead communications planning for launches and campaigns

Job Description

Responsibilities

  • Develop and lead the global public relations strategy for the RTD portfolio aligned with business growth objectives.
  • Build global communications platforms that create earned relevance and can be activated across priority markets.
  • Establish brand messaging, storytelling frameworks and communications priorities for global campaigns and innovation launches.
  • Serve as the primary communications partner to the Global Head of Marketing, RTD and VP, U.S. Marketing, RTD , providing strategic counsel on brand positioning, reputation and consumer engagement.
  • Ensure consistent brand voice while enabling regional teams to localize campaigns for their markets.
  • Lead communications planning for global brand campaigns, product launches, partnerships and sponsorships.
  • Develop integrated earned media strategies that complement paid, owned and experiential marketing.
  • Create global PR toolkits, messaging and activation plans for regional markets.
  • Identify cultural moments and trends that position RTD brands at the center of consumer conversation.
  • Own the global influencer communications strategy across the RTD portfolio.

Requirements

  • Bachelor's degree in Communications, Public Relations, Marketing or related field.
  • 10–12+ years of progressive experience in public relations, brand communications or integrated marketing communications.
  • Significant experience leading communications for Ready-to-Drink (RTD), beverage alcohol or consumer packaged goods brands.
  • Proven success developing and executing brand building global communications strategies across multiple markets.
  • Deep expertise in influencer marketing, creator partnerships and earned media strategy.
  • Experience managing high-performing teams and developing communications talent.
  • Strong executive presence with the ability to influence senior marketing and business leaders.
  • Experience managing global PR agency partners and communications budgets.
  • Excellent written, verbal and presentation skills.
  • Willingness to travel internationally as business needs require.

Preferred

  • Experience within the beverage alcohol industry, particularly RTD, spirits or beer.
  • Experience supporting global marketing organizations and cross-functional leadership teams.
  • Knowledge of responsible marketing guidelines and alcohol industry regulations.
  • Experience building communications strategies that drive measurable business growth.

Benefits

  • medical and wellness benefits
  • 401K match
  • profit sharing
Suntory Global Spirits logo

Suntory Global Spirits

As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam® and Maker's Mark®; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and TokiTM; and leading Scotch brands including Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Tres Generaciones® and El Tesoro® tequila, RokuTM and Sipsmith® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196 and On The RocksTM Premium Cocktails. A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company’s Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.com and www.drinksmart.com.

New York, New York, USA
5.3K employees (667 in marketing)
www.suntoryglobalspirits.com

Salaries

Posted range

$170K/yr – $190K/yr

Taken straight from the job posting.

See all Suntory Global Spirits salaries

Marketing Team

Marketing Team Size
645 (12% of company)
Median Career Experience
12 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
4

People

Marketing Leadership

Rashmi Raine
Rashmi Raine
Vice President Marketing
At the company for 1 year 2 months
Chloe Lloyd-Jones
Chloe Lloyd-Jones
Vice President Global Marketing - Maker's Mark
At the company for 1 year 10 months
Kk Hall
Kk Hall
Global Brand Vice President, Jim Beam Kentucky Bourbon
At the company for 6 years 5 months
Sarah Coury
Sarah Coury
Brand Director, On The Rocks
At the company for 5 years 10 months

Traffic Signals

Monthly Visitors
76.2K
Traffic Source Mix
Search
47.9%
Direct
36.6%
Referral
9.3%
Social
5%
Paid
0.9%

Headcount Trend

Current headcount: ~5.3K

News about Suntory Global Spirits

Suntory Global Spirits pairs Maker’s Mark with women’s basketball
Dec 9, 2025 • Global Drinks Intel
Q&A: Procurement & Sustainability at Suntory Global Spirits
Dec 1, 2025 • Procurement Magazine
Suntory’s Osaka Spirits & Liqueurs Craft Distillery Awarded 2025 Liqueur Producer Trophy at the International Wine & Spirit Competition
Nov 13, 2025 • Suntory Global Spirits

Links

www.suntoryglobalspirits.comLinkedInX (Twitter)Crunchbase

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