Develop overall content marketing strategies, ensuring alignment with brand positioning and market objectives.
Plan annual/quarterly content themes, content matrix, and channel layout.
Define the role of content in brand awareness, lead generation, and conversion.
Responsible for content topic selection, planning, editing, and publishing (articles, white papers, case studies, videos, podcasts, etc.).
Manage internal content teams or external vendors (writers, designers, video teams).
Ensure content quality, accuracy, and brand consistency.
Manage content distribution channels (website, blog, social media, email, third-party platforms, etc.).
Optimize content dissemination paths to improve exposure, readership, and conversion rates.

Bachelor's degree or above in Marketing, Communications, Journalism, Chinese, English, or a related field.
3-5 years of experience in content marketing, content operations, or brand content.
Excellent writing, editing, and content judgment skills.
Familiarity with content marketing tools and basic data analysis.

Experience in B2B/SaaS/Healthcare/Technology industry content.
Familiarity with SEO, marketing automation, or CRM systems.
Experience with white papers, industry reports, or large-scale content projects.
English content creation ability.

Content Marketing Manager