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Marketing jobs

412 marketing jobs

5 days ago

Associate Manager, Brand Strategy & Activation - Hot Wheels

Mattel, Inc.

El Segundo, CA (Unknown)

5 days ago

Senior Director, Brand Strategy, Content & PR

Computer Services

USA (Unknown)Full time

5 days ago

Associate Manager, Brand Strategy & Activation - Hot Wheels

Mattel, Inc.

El Segundo, CA (On-site)Full time$110K/yr – $125K/yr

5 days ago

Associate Manager, Brand Strategy & Activation - Hot Wheels

Mattel

El Segundo, CA (On-site)Full time$110K/yr – $125K/yr

6 days ago

Senior Strategist

M+C Saatchi Group

District of Columbia, USA (Hybrid)Full time$120K/yr – $140K/yr

6 days ago

Director of Content and Brand Strategy

GAMURS Group

USA (Remote)Full time$80K/yr – $100K/yr

6 days ago

San Francisco Ballet - Managing Director, Brand Strategy & Communications

CA For The Arts

San Francisco, CA (On-site)Full time$175K/yr – $205K/yr

6 days ago

Director, Brand Strategy

Heartbeat

New York City, NY (Remote)Full time$129K/yr – $207K/yr

7 days ago

Director, Brand Strategy

Publicis Groupe Holdings B.V

New York City, NY (Remote)Full time$129K/yr – $207K/yr

7 days ago

Brand Strategy Manager

Everyday Health Group

New York City, NY (Unknown)Full time$80K/yr – $90K/yr

7 days ago

Brand Strategist Associate - Financial Services

Dunham & Associates Investment Counsel, Inc.

San Diego, CA (On-site)Full time$28/hr – $36/hr

8 days ago

SVP Brand Strategy Director

Omnicom Precision Marketing

New York City, NY (Hybrid)Full time

8 days ago

Principal Associate - Marketing & Brand Strategy (Account Management Team) Hybrid

Capital One

McLean, VA (Unknown)Full time

8 days ago

Marketing Manager – Digital & Brand Strategy

The Huntley Hotel

Santa Monica, CA (Unknown)Full time$80K/yr – $95K/yr

9 days ago

Senior Director of Brand Strategy

Seismic

USA (Remote)Full time$187K/yr – $253K/yr

9 days ago

Olympic & Paralympic Brand Strategy Lead-Vice President

JPMorganChase

New York City, NY (Unknown)Full time$114K/yr – $180K/yr

9 days ago

Sr. Brand Strategy and CX Consultant

Blue Cross Blue Shield Association

District of Columbia, USA (Hybrid)Full time$104K/yr – $141K/yr

9 days ago

Senior Director of Brand Strategy

Seismic

USA (Remote)Full time$187K/yr – $253K/yr

9 days ago

Senior Manager, Global Brand Activation, Activation Strategy & Digital, Prestige Care

Wella Company

New York City, NY (Hybrid)Full time$120K/yr – $150K/yr

12 days ago

Associate Director, Brand Strategy

Inizio Evoke

New York City, NY (Remote)Full time$130K/yr – $150K/yr

All Brand Strategy roles in the US

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All Brand Strategy roles in the US

Get alerts for this search

412 jobs

Associate Manager, Brand Strategy & Activation - Hot Wheels

Mattel, Inc.

El Segundo, CA (Unknown)

In-houseMid level3+ years exp.

5 days ago

Senior Director, Brand Strategy, Content & PR

Computer Services

USA (Unknown)

In-houseFull-timeSenior level10+ years exp.

5 days ago

Associate Manager, Brand Strategy & Activation - Hot Wheels

Mattel, Inc.

El Segundo, CA (On-site)

$110K/yr - $125K/yrIn-houseFull-timeMid level3+ years exp.

5 days ago

Associate Manager, Brand Strategy & Activation - Hot Wheels

Mattel

El Segundo, CA (On-site)

$110K/yr - $125K/yrIn-houseFull-timeMid level5+ years exp.

5 days ago

Senior Strategist

M+C Saatchi Group

District of Columbia, USA (Hybrid)

$120K/yr - $140K/yrAgencyFull-timeSenior level

6 days ago

Director of Content and Brand Strategy

GAMURS Group

USA (Remote)

$80K/yr - $100K/yrIn-houseFull-timeDirector/executive7+ years exp.

6 days ago

San Francisco Ballet - Managing Director, Brand Strategy & Communications

CA For The Arts

San Francisco, CA (On-site)

$175K/yr - $205K/yrIn-houseFull-timeDirector/executive

6 days ago

Director, Brand Strategy

Heartbeat

New York City, NY (Remote)

$129K/yr - $207K/yrAgencyFull-timeDirector/executive7+ years exp.

6 days ago

Director, Brand Strategy

Publicis Groupe Holdings B.V

New York City, NY (Remote)

$129K/yr - $207K/yrAgencyFull-timeDirector/executive7+ years exp.

7 days ago

Brand Strategy Manager

Everyday Health Group

New York City, NY (Unknown)

$80K/yr - $90K/yrIn-houseFull-timeSenior level4+ years exp.

7 days ago

Brand Strategist Associate - Financial Services

Dunham & Associates Investment Counsel, Inc.

San Diego, CA (On-site)

$28/hr - $36/hrIn-houseFull-timeEntry level

7 days ago

SVP Brand Strategy Director

Omnicom Precision Marketing

New York City, NY (Hybrid)

In-houseFull-timeSenior level12+ years exp.

8 days ago

Principal Associate - Marketing & Brand Strategy (Account Management Team) Hybrid

Capital One

McLean, VA (Unknown)

In-houseFull-timeSenior level

8 days ago

Marketing Manager – Digital & Brand Strategy

The Huntley Hotel

Santa Monica, CA (Unknown)

$80K/yr - $95K/yrIn-houseFull-timeSenior level5+ years exp.

8 days ago

Senior Director of Brand Strategy

Seismic

USA (Remote)

$187K/yr - $253K/yrIn-houseFull-timeSenior level15+ years exp.

9 days ago

Olympic & Paralympic Brand Strategy Lead-Vice President

JPMorganChase

New York City, NY (Unknown)

$114K/yr - $180K/yrIn-houseFull-timeSenior level5+ years exp.

9 days ago

Sr. Brand Strategy and CX Consultant

Blue Cross Blue Shield Association

District of Columbia, USA (Hybrid)

$104K/yr - $141K/yrIn-houseFull-timeSenior level5+ years exp.

9 days ago

Senior Director of Brand Strategy

Seismic

USA (Remote)

$187K/yr - $253K/yrIn-houseFull-timeSenior level15+ years exp.

9 days ago

Senior Manager, Global Brand Activation, Activation Strategy & Digital, Prestige Care

Wella Company

New York City, NY (Hybrid)

$120K/yr - $150K/yrIn-houseFull-timeSenior level8+ years exp.

9 days ago

Associate Director, Brand Strategy

Inizio Evoke

New York City, NY (Remote)

$130K/yr - $150K/yrAgencyFull-timeSenior level5+ years exp.

12 days ago

Mattel, Inc.

Associate Manager, Brand Strategy & Activation - Hot Wheels

El Segundo, CA (Unknown)

Salary Not AvailableMid Level3+ years exp

Posted 5 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Description

Responsibilities

Brand Strategy Partner with Toy and Franchise Marketing to ensure brand consistency across product, experiences and retail Develops Content in partnership with Mattel Studios to ensure brand objectives and alignment Serve as the cross-functional integrator between content, product, experiences, retail, and marketing Brand Activation With leadership, plan brand “moments” (anniversaries, entertainment launches, retail programs) that supports all businesses at retail and work with commercial partners to ensure flawless execution Translate brand strategy into campaigns, content, and activations With leadership, plan integrated marketing plans (digital, retail, social, influencer, events, PR) and work with commercial partners to execute Ensure media strategy is executed well across regions, and manage day-to-day creative production Ensure creative execution stays consistent with brand positioning (via brand guardrails) and product highlights Ensure brand stories are executed well to drive demand generation, brand love, and consumer loyalty Manage day-to-day execution of agency scope in partnership with brand creative Track & report on campaign performance (awareness, engagement, conversion) Track & report on franchise health through consumer engagement, sales performance, and cultural impact.

Requirements

5+ years (3 years with MBA) experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing.
Experience managing a portfolio spanning multiple categories (toys, apparel, publishing, etc.).
Self-starter who is detail oriented, driven, focused, pro-active and collaborative
Strategic thinking: Ability to define brand vision and multi-year roadmaps.
Consumer insights & research: Strong understanding of consumer psychology, brand equity drivers, and cultural trends. Ability to synthesize data and pull insights to create recommendations
Thorough understanding of marketing mix and KPIs
Portfolio management: Balancing toys and non-toy CP categories under a unified brand.
Cross-functional leadership: Skilled at influencing Design, Product, Marketing, and Franchise teams without direct authority.
Financial acumen: Experience with P&L at the brand or category level.
Communication skills: Excellent at storytelling, presentations, and influencing senior leadership. Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel

Mattel, Inc.

3.7 Glassdoor

We empower generations to explore the wonder of childhood and reach their full potential.We treat play as if the future depends on it — because it does. Play is our language, and we speak to our consumers authentically by representing the world as they see and imagine it.Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, Polly Pocket, and Barney, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Mattel is recognized as a Great Place to WorkTM and as one of Fast Company’s Best Workplaces for Innovators.

Founded in 1945

El Segundo, California, USA

12K employees (2,443 in marketing)

about.mattel.com

62% recommend to a friend

74% CEO approval

Traffic Signals

Monthly Visitors

Traffic Source Mix

41.1%

Direct

50.8%

Referral

3.4%

Social

Paid

0.6%

Headcount Trend

Current headcount: ~12.2K

Marketing Team

Marketing Team Size

1,522 (12% of company)

Median Career Experience

15 years

Median Tenure

8.5 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Andrew Vranicar

Vice President, Global Brand Operations

At the company for 13 years 9 months

Matt Brutocao

Vice President, U.S. Marketing

At the company for 18 years 2 months

Shelby Kraushaar Powell

Vice President, Barbie Global Marketing

At the company for 16 years 2 months

Alex Ries

VP Global Brand Marketing - Vehicles Category

At the company for 4 years 2 months

Funding

Total Funding

$600M

Last Raise

$600M

Post IPO Debt, 4 months ago

Funding History

Nov 2025
Post IPO Debt • $600M

Recent News

Prudential PLC Buys New Shares in Mattel, Inc. $MAT

Nov 26, 2025 • MarketBeat

Mattel dipping toe into water parks, starting with Orlando

Nov 21, 2025 • Orlando Sentinel

Seizert Capital Partners LLC Makes New $2.41 Million Investment in Mattel, Inc. $MAT

Nov 20, 2025 • MarketBeat

Responsibilities

Brand Strategy Partner with Toy and Franchise Marketing to ensure brand consistency across product, experiences and retail Develops Content in partnership with Mattel Studios to ensure brand objectives and alignment Serve as the cross-functional integrator between content, product, experiences, retail, and marketing Brand Activation With leadership, plan brand “moments” (anniversaries, entertainment launches, retail programs) that supports all businesses at retail and work with commercial partners to ensure flawless execution Translate brand strategy into campaigns, content, and activations With leadership, plan integrated marketing plans (digital, retail, social, influencer, events, PR) and work with commercial partners to execute Ensure media strategy is executed well across regions, and manage day-to-day creative production Ensure creative execution stays consistent with brand positioning (via brand guardrails) and product highlights Ensure brand stories are executed well to drive demand generation, brand love, and consumer loyalty Manage day-to-day execution of agency scope in partnership with brand creative Track & report on campaign performance (awareness, engagement, conversion) Track & report on franchise health through consumer engagement, sales performance, and cultural impact.

Requirements

5+ years (3 years with MBA) experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing.
Experience managing a portfolio spanning multiple categories (toys, apparel, publishing, etc.).
Self-starter who is detail oriented, driven, focused, pro-active and collaborative
Strategic thinking: Ability to define brand vision and multi-year roadmaps.
Consumer insights & research: Strong understanding of consumer psychology, brand equity drivers, and cultural trends. Ability to synthesize data and pull insights to create recommendations
Thorough understanding of marketing mix and KPIs
Portfolio management: Balancing toys and non-toy CP categories under a unified brand.
Cross-functional leadership: Skilled at influencing Design, Product, Marketing, and Franchise teams without direct authority.
Financial acumen: Experience with P&L at the brand or category level.
Communication skills: Excellent at storytelling, presentations, and influencing senior leadership. Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel