Responsibilities
- Campaign Strategy: Develop digital campaign strategies that position artists for cultural relevance, fan connection, long-term brand growth, and deliver measurable ROI across various releases
- Campaign Ops: Create and maintain strategic campaign documents, rollout plans, content calendars, and marketing timelines
- Channel Execution: Oversee strategy and execution of social content, fan communications, websites, email and SMS campaigns, and paid advertising
- Paid Media: Lead paid media execution across GA4 and Meta Ads Manager, leveraging performance insights and conversion-focused copywriting across ads, email, SMS, landing pages, and social content to maximize campaign efficiency and ROI
- Platform Education: Serve as an internal resource and educator for artists and teams on emerging digital platforms, audience behaviors, tools, trends, and digital best practices
- External Partnerships: Expand and deepen external partner relationships (media outlets, influencers, digital platform reps)
- Tastemaker Campaigns: Identify and partner with tastemakers to drive authentic, timely creator campaigns and increase UGC
- Content Collaboration: Partner with internal teams, artists, management, and external vendors to create, manage, and distribute compelling short-form content that keeps artist social channels active, engaging, and aligned with artist branding
- Post Production & Distribution: Contribute to short-form content post-production by editing and optimizing assets for platform-specific distribution when required
- Reporting & Vendor Management: Commission or run ad hoc reports needed for strategic planning or partner communication
Requirements
- Experience developing and implementing marketing strategy with a focus on digital marketing / social media required (generally gained through 3 or more years of experience)
- Proven competency in deriving insight and action through data analytics, specifically in digital space; advanced quantitative skills to analyze campaigns to determine success
- Video & image editing capabilities a must
- Experience in music, lifestyle or entertainment industry desired
- Bachelor degree in marketing, promotions, advertising or related field a plus
- A keen interest in latest innovations in the digital discipline and ability to translate latest trends into action
- A strong desire to support music and platforms of Christian music artists
- Proficiency with both Macs and PCs; ability to use common software packages and online/mobile applications
- Proven organizational skills, including experience in project management
- Proven outstanding verbal communication and interpersonal skills with experience maintaining constructive working relationships with superiors, colleagues, and individuals inside and outside company
- Excellent written communication skills with ability to quickly produce marketing-savvy copy. Ability to communicate on behalf of our artists in digital space
- Ability to prioritize tasks based on importance, urgency, and time constraints while maintaining composure and effectiveness under pressure and changing conditions
- Ability to learn new duties and adjust to new situations encountered on job within a reasonable amount of time
- Ability to adapt behavior and manner based on expectations and needs of audience
Benefits
- An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
- Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
- Investment in your professional growth and development enabling you to thrive in our vibrant community.
- The space to accelerate progress, positively disrupt, and create what happens next
- Time off for a winter recess
Sections
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