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Marketing jobs

732 marketing jobs

4 weeks ago

Sr Manager, Customer Lifecycle & Growth Marketing

Versant Media

Universal City, CA (Hybrid)Full time$100K/yr – $115K/yr

4 weeks ago

Sr Manager, Customer Lifecycle & Growth Marketing

Versant

Universal City, CA (Hybrid)Full time$100K/yr – $115K/yr

5 weeks ago

Manager, Lifecycle Marketing

Hearst Digital Marketing Services

New York City, NY (Hybrid)Full time$66K/yr – $77K/yr

5 weeks ago

Senior Lifecycle Marketing Manager

Rippling

San Francisco, CA (Hybrid)$117K/yr – $195K/yr

5 weeks ago

Senior CRM Lifecycle Marketing Manager

Inkitt

San Francisco, CA (On-site)Full time$147K/yr – $190K/yr

5 weeks ago

Retention and Lifecycle Marketing Manager (Remote)

Murphy's Deli 811 Main

Boston, MA (Hybrid)Full time$98K/yr – $132K/yr

5 weeks ago

Lifecycle Marketing Manager

Dr. Squatch

Marina del Rey, CA (Hybrid)Full time$100K/yr – $115K/yr

5 weeks ago

Senior Lifecycle Marketing Manager

Rippling

San Francisco, CA (Hybrid)Salaried Ft$117K/yr – $195K/yr

5 weeks ago

Lifecycle Marketing Principal, Automations

Upside

District of Columbia, USA (Hybrid)Full time$170K/yr – $200K/yr

5 weeks ago

Retention and Lifecycle Marketing Manager (Remote)

ezCater, Inc

Boston, MA (Remote)Full time$98K/yr – $132K/yr

5 weeks ago

Growth Marketing Manager – Lifecycle

SpaceXAI

Austin, TX (On-site)Full time$125K/yr – $225K/yr

5 weeks ago

Lifecycle Marketing Specialist

Chamberlain Group

Oak Brook, IL (Unknown)Full time$103K/yr – $165K/yr

5 weeks ago

Lifecycle Marketing Manager

Munchkin

Los Angeles, CA (Hybrid)Full time$90K/yr – $140K/yr

5 weeks ago

Director, Lifecycle Marketing

BBG Ventures

New York City, NY (Hybrid)Full time$177K/yr – $223K/yr

5 weeks ago

Senior Manager of Lifecycle Marketing

Teachstone

USA (On-site)Full time$88K/yr – $109K/yr

5 weeks ago

Marketing Lifecycle Manager - On-Site | Frederick, MD

ThompsonGas LLC

Frederick, MD (On-site)Full time$73K/yr – $79K/yr

5 weeks ago

Lifecycle Marketing Manager

Upstart

USA (Remote)Full time$109K/yr – $239K/yr

5 weeks ago

Head of Lifecycle Marketing, Personal Loans

Upstart

USA (Remote)Full time$169K/yr – $270K/yr

5 weeks ago

Senior Marketing Manager (Demand Gen & Lifecycle)

TextExpander

USA (Remote)Full time$90K/yr – $120K/yr

5 weeks ago

Lifecycle Marketing Manager

Profound

New York City, NY (On-site)Full time$130K/yr – $190K/yr

All Lifecycle Marketing roles in the US

Get alerts for this search

All Lifecycle Marketing roles in the US

Get alerts for this search

732 jobs

Sr Manager, Customer Lifecycle & Growth Marketing

Versant Media

Universal City, CA (Hybrid)

$100K/yr - $115K/yrIn-houseFull-timeSenior level5+ years exp.

4 weeks ago

Sr Manager, Customer Lifecycle & Growth Marketing

Versant

Universal City, CA (Hybrid)

$100K/yr - $115K/yrIn-houseFull-timeSenior level5+ years exp.

4 weeks ago

Manager, Lifecycle Marketing

Hearst Digital Marketing Services

New York City, NY (Hybrid)

$66K/yr - $77K/yrAgencyFull-timeManager2+ years exp.

5 weeks ago

Senior Lifecycle Marketing Manager

Rippling

San Francisco, CA (Hybrid)

$117K/yr - $195K/yrIn-houseSenior level6+ years exp.

5 weeks ago

Senior CRM Lifecycle Marketing Manager

Inkitt

San Francisco, CA (On-site)

$147K/yr - $190K/yrIn-houseFull-timeSenior level

5 weeks ago

Retention and Lifecycle Marketing Manager (Remote)

Murphy's Deli 811 Main

Boston, MA (Hybrid)

$98K/yr - $132K/yrIn-houseFull-timeSenior level5+ years exp.

5 weeks ago

Lifecycle Marketing Manager

Dr. Squatch

Marina del Rey, CA (Hybrid)

$100K/yr - $115K/yrIn-houseFull-timeMid level4+ years exp.

5 weeks ago

Senior Lifecycle Marketing Manager

Rippling

San Francisco, CA (Hybrid)

$117K/yr - $195K/yrIn-houseSalaried-FtSenior level6+ years exp.

5 weeks ago

Lifecycle Marketing Principal, Automations

Upside

District of Columbia, USA (Hybrid)

$170K/yr - $200K/yrIn-houseFull-timeSenior level8+ years exp.

5 weeks ago

Retention and Lifecycle Marketing Manager (Remote)

ezCater, Inc

Boston, MA (Remote)

$98K/yr - $132K/yrIn-houseFull-timeMid level5+ years exp.

5 weeks ago

Growth Marketing Manager – Lifecycle

SpaceXAI

Austin, TX (On-site)

$125K/yr - $225K/yrIn-houseFull-timeMid level4+ years exp.

5 weeks ago

Lifecycle Marketing Specialist

Chamberlain Group

Oak Brook, IL (Unknown)

$103K/yr - $165K/yrIn-houseFull-timeMid level2+ years exp.

5 weeks ago

Lifecycle Marketing Manager

Munchkin

Los Angeles, CA (Hybrid)

$90K/yr - $140K/yrIn-houseFull-timeSenior level8+ years exp.

5 weeks ago

Director, Lifecycle Marketing

BBG Ventures

New York City, NY (Hybrid)

$177K/yr - $223K/yrIn-houseFull-timeDirector/executive10+ years exp.

5 weeks ago

Senior Manager of Lifecycle Marketing

Teachstone

USA (On-site)

$88K/yr - $109K/yrIn-houseFull-timeSenior level6+ years exp.

5 weeks ago

Marketing Lifecycle Manager - On-Site | Frederick, MD

ThompsonGas LLC

Frederick, MD (On-site)

$73K/yr - $79K/yrIn-houseFull-timeMid level5+ years exp.

5 weeks ago

Lifecycle Marketing Manager

Upstart

USA (Remote)

$109K/yr - $239K/yrIn-houseFull-timeSenior level4+ years exp.

5 weeks ago

Head of Lifecycle Marketing, Personal Loans

Upstart

USA (Remote)

$169K/yr - $270K/yrIn-houseFull-timeSenior level7+ years exp.

5 weeks ago

Senior Marketing Manager (Demand Gen & Lifecycle)

TextExpander

USA (Remote)

$90K/yr - $120K/yrIn-houseFull-timeSenior level5+ years exp.

5 weeks ago

Lifecycle Marketing Manager

Profound

New York City, NY (On-site)

$130K/yr - $190K/yrIn-houseFull-timeMid level3+ years exp.

5 weeks ago

Versant Media

Sr Manager, Customer Lifecycle & Growth Marketing

Universal City, CA (Hybrid)

$100K/yr – $115K/yrSenior Level5+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own lifecycle marketing from onboarding to win-back, turning customer data into revenue while coordinating with CRM, Product, Analytics, and Creative to test journeys across email, push, SMS, and paid media.

Lifecycle ownership: run end-to-end programs that impact acquisition, retention, engagement, and LTV.
Cross-functional partnerships: align with Portfolio Marketing, CRM, Product, Analytics, Data Science, and Creative to optimize journeys.
Experimentation and measurement: lead audience tests and journey optimizations with a data-driven framework.

Job Description

Responsibilities

Develop and evolve lifecycle marketing strategies across acquisition, onboarding, engagement, retention, loyalty, and win-back programs to drive customer growth and revenue.
Analyze customer behavior, segmentation opportunities, and lifecycle performance to identify actionable insights that improve engagement, conversion, and customer lifetime value.
Partner cross-functionally with Portfolio Marketing, CRM, Product, Analytics, Data Science, and Creative teams to evaluate and optimize customer journeys across email, push, SMS, in-app messaging, paid media, and owned channels.
Lead testing and optimization initiatives, including audience experimentation, A/B testing, messaging strategy, promotional effectiveness, and customer journey enhancements.
Monitor, measure, and communicate lifecycle performance against key business metrics, including acquisition, retention, repeat purchase behavior, engagement, conversion, and lifetime value.
Contribute to annual planning, strategic growth initiatives, and OKR development while ensuring effective execution across multiple high-priority initiatives and stakeholder groups.

Requirements

5+ years of experience in lifecycle marketing, CRM, growth marketing, customer marketing, partner marketing, or a related discipline.
Experience within entertainment, media, streaming, ecommerce, consumer technology, or similarly customer-focused industries.
Demonstrated success developing and executing lifecycle marketing strategies that drive customer acquisition, retention, engagement, and revenue growth.
Strong analytical capabilities with the ability to leverage customer data, performance metrics, and experimentation frameworks to inform strategic decisions.
Proven experience managing complex, cross-functional initiatives from strategy through execution and performance reporting.
Exceptional communication, presentation, stakeholder management, and organizational skills.
Ability to balance strategic thinking with operational excellence in a fast-paced, highly collaborative environment.
Experience translating data and insights into clear recommendations for senior leaders and cross-functional partners.
Proficiency with Microsoft Office applications including Excel, PowerPoint, SharePoint, and OneDrive. Experience with project management and collaboration tools such as Asana, Jira, Confluence, Airtable, Salesforce, Adobe Creative Suite, or similar platforms is a plus.
Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. Must be willing to work in the Universal City, CA office.

Preferred

Experience with project management and collaboration tools such as Asana, Jira, Confluence, Airtable, Salesforce, Adobe Creative Suite, or similar platforms is a plus.
Familiarity with customer segmentation, loyalty programs, personalization strategies, and customer journey optimization preferred.
Knowledge of connected TV, digital entertainment, transactional video businesses, or related consumer engagement ecosystems is a plus.

Benefits

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.

Versant Media

VERSANT is an industry-leading media and entertainment business with a strong portfolio of networks and complementary digital platforms, including renowned brands MS NOW, CNBC, USA Network, Golf Channel, E!, SYFY, Oxygen GolfNow, Fandango, Rotten Tomatoes and SportsEngine. VERSANT’s iconic and award-winning businesses serve its audiences through four core markets: political news and opinion, business news and personal finance, golf and athletics participation, and sports and genre entertainment.

6.2K employees (2,527 in marketing)

www.versantmedia.com

Headcount Trend

Current headcount: ~6.2K

Marketing Team

Marketing Team Size

1,547 (25% of company)

Median Career Experience

13 years

Median Tenure

0.8 years

Marketing Roles Posted (Last 30 Days)

People

HR / Recruitment

Amanda Cianciulli

Talent Acquisition Recruiter, CNBC & Early Career

At the company for 1 year

Chelsea Reynolds

Talent Acquisition Recruiter

At the company for 1 year

Marketing Leadership

Tom Clendenin

Chief Marketing Officer, MS NOW & CNBC

At the company for 7 months

Frank Tanki

Chief Marketing Officer, Entertainment & Sports

At the company for 1 year 1 month

Nicole Roach

Vice President, Portfolio Marketing - Digital Platforms & Ventures

At the company for 7 months

Liz Gulak

VP, Marketing

At the company for 7 months

Responsibilities

Develop and evolve lifecycle marketing strategies across acquisition, onboarding, engagement, retention, loyalty, and win-back programs to drive customer growth and revenue.
Analyze customer behavior, segmentation opportunities, and lifecycle performance to identify actionable insights that improve engagement, conversion, and customer lifetime value.
Partner cross-functionally with Portfolio Marketing, CRM, Product, Analytics, Data Science, and Creative teams to evaluate and optimize customer journeys across email, push, SMS, in-app messaging, paid media, and owned channels.
Lead testing and optimization initiatives, including audience experimentation, A/B testing, messaging strategy, promotional effectiveness, and customer journey enhancements.
Monitor, measure, and communicate lifecycle performance against key business metrics, including acquisition, retention, repeat purchase behavior, engagement, conversion, and lifetime value.
Contribute to annual planning, strategic growth initiatives, and OKR development while ensuring effective execution across multiple high-priority initiatives and stakeholder groups.

Requirements

5+ years of experience in lifecycle marketing, CRM, growth marketing, customer marketing, partner marketing, or a related discipline.
Experience within entertainment, media, streaming, ecommerce, consumer technology, or similarly customer-focused industries.
Demonstrated success developing and executing lifecycle marketing strategies that drive customer acquisition, retention, engagement, and revenue growth.
Strong analytical capabilities with the ability to leverage customer data, performance metrics, and experimentation frameworks to inform strategic decisions.
Proven experience managing complex, cross-functional initiatives from strategy through execution and performance reporting.
Exceptional communication, presentation, stakeholder management, and organizational skills.
Ability to balance strategic thinking with operational excellence in a fast-paced, highly collaborative environment.
Experience translating data and insights into clear recommendations for senior leaders and cross-functional partners.
Proficiency with Microsoft Office applications including Excel, PowerPoint, SharePoint, and OneDrive. Experience with project management and collaboration tools such as Asana, Jira, Confluence, Airtable, Salesforce, Adobe Creative Suite, or similar platforms is a plus.
Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. Must be willing to work in the Universal City, CA office.

Preferred

Experience with project management and collaboration tools such as Asana, Jira, Confluence, Airtable, Salesforce, Adobe Creative Suite, or similar platforms is a plus.
Familiarity with customer segmentation, loyalty programs, personalization strategies, and customer journey optimization preferred.
Knowledge of connected TV, digital entertainment, transactional video businesses, or related consumer engagement ecosystems is a plus.

Benefits

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.