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All marketing roles in the US at in-house companies

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All marketing roles in the US at in-house companies

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10,000+ jobs

Senior Marketing Manager, Customer Engagement and Adoption

athenahealth

USA (Remote)

$127K/yr - $217K/yrIn-houseFull-timeSenior level10+ years exp.

3 days ago

Creative Services Manager Sr- Brand Marketing

PNC

District of Columbia, USA (On-site)

$50K/yr - $223K/yrIn-houseFull-timeSenior level8+ years exp.

3 days ago

Digital Content Designer (NFL)

Wasserman

Los Angeles, CA (On-site)

$71K/yr - $82K/yrIn-houseFull-timeMid level2+ years exp.

3 days ago

Social Media Manager (Baseball)

Wasserman

Los Angeles, CA (Hybrid)

$71K/yr - $82K/yrIn-houseFull-timeMid level2+ years exp.

3 days ago

Marketing Coordinator II - 530186

The University of Alabama

Tuscaloosa, AL (Hybrid)

$49K/yr - $61K/yrIn-houseFull-timeMid level2+ years exp.

3 days ago

Creator Content & Partnerships Specialist (PH)

The Walt Disney Company

Burbank, CA (Hybrid)

$65K/yr - $88K/yrIn-houseFull-timeMid level2+ years exp.

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Assistant Director, Athletics Creative Content (Baltimore, MD)

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USA (Hybrid)

$59K/yr - $89K/yrIn-houseFull-timeSenior level2+ years exp.

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3 days ago

athenahealth

Senior Marketing Manager, Customer Engagement and Adoption

USA (Remote)

$127K/yr – $217K/yrSenior Level10+ years expFull time

Posted 3 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the end-to-end customer marketing strategy and programs that drive post-onboarding adoption, customer value realization, and outcomes across enterprise initiatives.

Lead campaigns to boost adoption and product value.
Partner with Success, Product and Training to scale adoption and education.
Establish KPIs to measure engagement and value realization.

Job Description

Responsibilities

Develop and execute the customer marketing strategy for post-onboarding engagement, product adoption, and customer value realization.
Lead integrated marketing campaigns and programs that increase awareness, adoption, and optimization of athenahealth products, features, and innovations.
Create scalable customer marketing programs that help organizations advance from foundational product use to optimized workflows and best practices, helping customers achieve measurable outcomes and maximize the value of their athenahealth investment.
Partner with Customer Success, Product and Training to support adoption initiatives and customer education efforts.
Establish and monitor marketing KPIs related to customer engagement, adoption, campaign performance, and customer value realization, using insights to optimize programs.
Represent Customer Marketing in cross-functional planning and lead the evolution of the Customer Engagement & Adoption Marketing function, including coaching and developing the team.
Stay current on customer adoption, customer education, digital engagement, customer maturity, and SaaS customer marketing best practices.
Represent Customer Marketing on enterprise initiatives and strategic planning efforts.
Partner with Customer Advocacy, Events and Community teams to reinforce adoption through peer learning, customer stories, and engagement programs.
Travel as needed to support customer events, executive engagements, and business priorities.

Requirements

Bachelor's degree or equivalent professional experience.
8–10+ years of experience in Customer Marketing, Customer Success, Product Marketing, Customer Education, Customer Experience, or related fields.
3–5+ years of people leadership experience with demonstrated success coaching and developing high-performing teams.
Proven experience designing and scaling customer adoption, customer engagement, or value realization programs.
Demonstrated ability to influence cross-functional stakeholders and lead initiatives without direct authority.
Strong strategic thinking, program leadership, stakeholder management, and organizational influence skills.
Experience using customer insights, product analytics, and performance metrics to drive business decisions.
Outstanding communication and executive presentation skills.

Preferred

Experience in healthcare technology, SaaS, or enterprise software.
Experience building or scaling customer adoption, customer engagement, or customer education functions.
Familiarity with customer journey mapping, product adoption frameworks, customer maturity models, and customer health metrics.

Benefits

What we can do for you:\n\nAlong with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative   workspaces  — some offices even welcome dogs.\n\nWe also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment,  full-time. With consistent communication and digital collaboration tools, athenahealth  enables  employees to find a balance that feels fulfilling and productive for each individual situation.\n\nIn addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued. \n\nLearn more about our culture and benefits here: athenahealth.com/careers \n\nhttps://www.athenahealth.com/careers/equal-opportunity

athenahealth

4.0 Glassdoor

athenahealth strives to cure complexity and simplify the practice of healthcare. Our innovative technology includes electronic health records, revenue cycle management, and patient engagement solutions that help healthcare providers, administrators, and practices eliminate friction for patients while getting paid efficiently. athenahealth partners with practices with purpose-built software backed by expertise to produce the insights needed to drive better clinical and financial outcomes. We’re inspired by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. Our vibrant and talented employees spark the innovation and passion needed to accomplish our goals. We continue to expand our workforce with amazing people who bring diverse backgrounds, experiences, and perspectives at every level, and foster an environment where we each feel comfortable bringing their best selves to work. Our dedication to creating an exceptional workplace has been recognized with several prestigious awards. We've been honored as a 2024 Top Workplaces USA, named a Forbes 2024 America's Best Mid-Size employers, and celebrated as one of 2023 Glassdoor Best Large Companies to Work For. Additionally, we've been acknowledged as a 2023 Top Workplace in Austin, one of the 2023 Best Places to Work in Maine and a 2023 Top Workplace in MA by the Boston Globe. These accolades are a testament to our vibrant and diverse team that fuels innovation at athenahealth.

Founded in 1997

Boston, Massachusetts, USA

8.6K employees (392 in marketing)

www.athenahealth.com

79% recommend to a friend

89% CEO approval

Traffic Signals

Monthly Visitors

29.5M

Monthly Google Ads Budget

$24.9K

Traffic Source Mix

Direct

56.8%

Referral

29.9%

Social

0.3%

Paid

3.8%

Headcount Trend

Current headcount: ~8.6K

Marketing Team

Marketing Team Size

216 (3% of company)

Median Career Experience

14 years

Median Tenure

5.7 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Stacy Simpson

Chief Marketing Officer

At the company for 4 years

Jeffrey Becker, MBA

Vice President, Portfolio Marketing

At the company for 1 year 8 months

Kate Bradbury

Vice President, Brand and Performance Marketing

At the company for 11 years 7 months

Lori West

VP Marketing

At the company for 3 years 3 months

Funding

Total Funding

$40M

Last Raise

$30M

Post IPO Equity, 9 years ago

Funding History

May 2017
Post IPO Equity
Apr 2004
Series E
Dec 2000
Series B • $30M

Recent News

Azara Healthcare Releases New Risk Adjustment Capabilities in EHR Plug-In for athenaOne via the athenahealth Marketplace

Nov 18, 2025 • PR Newswire

One-on-One with Paul Brient of athenahealth

Nov 4, 2025 • Modern Healthcare News

athenahealth Unveils AI-Native Clinical Encounter to Reimagine the Future of EHRs

Nov 4, 2025 • HIT Consultant

Responsibilities

Develop and execute the customer marketing strategy for post-onboarding engagement, product adoption, and customer value realization.
Lead integrated marketing campaigns and programs that increase awareness, adoption, and optimization of athenahealth products, features, and innovations.
Create scalable customer marketing programs that help organizations advance from foundational product use to optimized workflows and best practices, helping customers achieve measurable outcomes and maximize the value of their athenahealth investment.
Partner with Customer Success, Product and Training to support adoption initiatives and customer education efforts.
Establish and monitor marketing KPIs related to customer engagement, adoption, campaign performance, and customer value realization, using insights to optimize programs.
Represent Customer Marketing in cross-functional planning and lead the evolution of the Customer Engagement & Adoption Marketing function, including coaching and developing the team.
Stay current on customer adoption, customer education, digital engagement, customer maturity, and SaaS customer marketing best practices.
Represent Customer Marketing on enterprise initiatives and strategic planning efforts.
Partner with Customer Advocacy, Events and Community teams to reinforce adoption through peer learning, customer stories, and engagement programs.
Travel as needed to support customer events, executive engagements, and business priorities.

Requirements

Bachelor's degree or equivalent professional experience.
8–10+ years of experience in Customer Marketing, Customer Success, Product Marketing, Customer Education, Customer Experience, or related fields.
3–5+ years of people leadership experience with demonstrated success coaching and developing high-performing teams.
Proven experience designing and scaling customer adoption, customer engagement, or value realization programs.
Demonstrated ability to influence cross-functional stakeholders and lead initiatives without direct authority.
Strong strategic thinking, program leadership, stakeholder management, and organizational influence skills.
Experience using customer insights, product analytics, and performance metrics to drive business decisions.
Outstanding communication and executive presentation skills.

Preferred

Experience in healthcare technology, SaaS, or enterprise software.
Experience building or scaling customer adoption, customer engagement, or customer education functions.
Familiarity with customer journey mapping, product adoption frameworks, customer maturity models, and customer health metrics.

Benefits

What we can do for you:\n\nAlong with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative   workspaces  — some offices even welcome dogs.\n\nWe also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment,  full-time. With consistent communication and digital collaboration tools, athenahealth  enables  employees to find a balance that feels fulfilling and productive for each individual situation.\n\nIn addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued. \n\nLearn more about our culture and benefits here: athenahealth.com/careers \n\nhttps://www.athenahealth.com/careers/equal-opportunity