4 weeks ago
Digital Channel Manager, eCommerce
KFC
Plano, TX (On-site)Full time$117K/yr – $123K/yr
Marketing jobs
4 marketing jobs
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Digital Channel Manager, eCommerce
Plano, TX (On-site)
$117K/yr – $123K/yrSenior Level7+ years expFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own eCommerce performance and drive conversion, loyalty, and revenue through product, UX, and launch execution.
- Own launches and promotions across App, Web, Aggregators, and Kiosk to maximize conversion and guest value.
- Translate business goals into product briefs and influence roadmap with Product and Tech to improve checkout, loyalty, and personalization.
Job Description
Responsibilities
- Develop commercial business plans to size, prioritize, and activate eCommerce opportunities based on revenue potential, guest impact, and operational feasibility.
- Own and track eCommerce performance, ensuring growth in conversion, check, and order frequency.
- Develop and execute ecommerce-exclusive promotions to drive traffic, conversion, and customer retention.
- Lead merchandising and deployment of new product launches across App, Web, Aggregators, and Kiosk platforms.
- Identify and implement process improvements to increase launch efficiency, reduce errors, and ensure seamless execution.
- Translate business goals into clear product briefs and collaborate with Product and Tech to prioritize roadmap features that improve conversion, loyalty, and retention.
- Serve as the primary business point of contact for eCommerce product enhancements and innovation.
- Use performance insights to guide ongoing product and experience improvements.
- Partner with UX and Design teams to evaluate and optimize end-to-end guest journeys, ensuring digital experiences are intuitive, frictionless, brand-consistent, and drive conversion.
- Identify and prioritize opportunities to enhance promotional and campaign-related user experiences, collaborating with Marketing and Product teams to maximize engagement, conversion, and offer effectiveness throughout the customer journey.
- Utilize customer behavior data, analytics, and testing insights to continuously improve ordering, payment, loyalty, and personalization experiences across digital channels.
- Ensure digital merchandising strategies align with broader brand, promotional, and seasonal campaigns to deliver a cohesive customer experience and support business objectives.
- Monitor key customer experience and conversion metrics, translating insights into actionable recommendations that improve engagement, retention, and revenue performance.
- Partner with Operations and Restaurant Technology teams to improve digital order flow, handoff, and in-store engagement.
- Identify opportunities for restaurant teams to enhance digital awareness and adoption.
- Manage project timelines from concept through launch and track post-launch impact.
KFC
We’re KFC. The iconic, brand making world-famous finger lickin’ good fried chicken since 1952. Our unrivaled people and culture are the true heart and soul of our brand. It’s where our people promise comes to life every day. Where our employees can be their best selves, make a difference, and have fun — serving chicken and delighting customers at more than 28,000 restaurants in 150 countries and territories around the world. There’s room for all people and voices at our table. Pull up a chair. At the center of our restaurant system is the KFC Global division, which serves as our global Restaurant Support Center (RSC) headquartered in Dallas, TX. Here, we support our regional in-market teams, franchise business partners, and nearly one million team members who serve up our delicious fried chicken around the world. We’re redefining what the future of work looks like. Our 15 business units partner to develop strategies, tools, and best practices for success. KFC Global offers a hybrid work environment — trusting our people to work their best way, whether in the office or at home. No matter your role or function, everyone works with teams from across the globe to drive our shared vision — sharing the joy of our best-tasting fried chicken with the world. No matter how or when you connect with us, KFC will be making the best chicken, hands down, for generations to come. In addition to our growing global footprint, as a subsidiary of Yum! Brands (NYSE: YUM), we also get to collaborate on exciting projects with our sister brands, Taco Bell, Pizza Hut, and The Habit Burger Grill. All you have to do is bring it. Bring your individuality to the table. Bring your passion and grit. We’re all about our people. The Originals. Their ideas, stories, and unique contributions make us who we are. And we want you to be part of it.
Traffic Signals
Monthly Visitors
4.6M
Monthly Google Ads Budget
$318.5K
Traffic Source Mix
Search
54.4%
Direct
39%
Referral
4.4%
Social
1.3%
Paid
0.8%
Headcount Trend
Current headcount: ~88.9K
Marketing Team
Marketing Team Size
472 (1% of company)
Median Career Experience
12.5 years
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Valerie Kubizniak
Global Chief Marketing Officer, KFC
At the company for 11 years 2 months
Anna F.
Vice President, Marketing - Retail Strategy and Product
At the company for 2 years 9 months
Matt Prince
Interim Head of Earned Media and Brand Social
At the company for 1 year 5 months
Amanda Barbosa
Global Brand Marketing Director
At the company for 1 year 4 months
Funding
Total Funding
$2.3M
Last Raise
$2.3M
Series Unknown, 12 years ago
Funding History
- Jul 2014Series Unknown • $2.3M