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Marketing jobs

6 marketing jobs

1 day ago

Manager, Lifecycle Marketing – Campaigns & Experiences

Sky Zone

USA (Unknown)Full time$95K/yr – $112K/yr

1 day ago

Manager, Lifecycle Marketing – Campaigns & Experiences

Sky Zone

District of Columbia, USA (Hybrid)Full time$95K/yr – $112K/yr

8 days ago

Senior Social Media & Community Manager

Sky Zone

District of Columbia, USA (Hybrid)Full time$105K/yr – $130K/yr

2 months ago

Manager, Lifecycle Marketing – Campaigns & Experiences

Sky Zone

USA (Remote)Full time$95K/yr – $112K/yr

4 months ago

Programs and Marketing Associate

Sky Zone

Newark, DE (On-site)Part time$16/hr – $18/hr

7 months ago

Director of Performance Marketing & Media

Sky Zone

USA (Hybrid)Full time$130K/yr – $150K/yr

All marketing roles in the US

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6 jobs

Manager, Lifecycle Marketing – Campaigns & Experiences

Sky Zone

USA (Unknown)

$95K/yr - $112K/yrIn-houseFull-timeManager5+ years exp.

1 day ago

Manager, Lifecycle Marketing – Campaigns & Experiences

Sky Zone

District of Columbia, USA (Hybrid)

$95K/yr - $112K/yrIn-houseFull-timeManager5+ years exp.

1 day ago

Senior Social Media & Community Manager

Sky Zone

District of Columbia, USA (Hybrid)

$105K/yr - $130K/yrIn-houseFull-timeSenior level6+ years exp.

8 days ago

Manager, Lifecycle Marketing – Campaigns & Experiences

Sky Zone

USA (Remote)

$95K/yr - $112K/yrIn-houseFull-timeSenior level5+ years exp.

2 months ago

Programs and Marketing Associate

Sky Zone

Newark, DE (On-site)

$16/hr - $18/hrIn-housePart-timeEntry level

4 months ago

Director of Performance Marketing & Media

Sky Zone

USA (Hybrid)

$130K/yr - $150K/yrIn-houseFull-timeDirector/executive7+ years exp.

7 months ago

Sky Zone

Manager, Lifecycle Marketing – Campaigns & Experiences

USA (Unknown)

$95K/yr – $112K/yrManager5+ years expFull time

Posted 1 day ago

Job Summary

Own and lead lifecycle marketing campaigns across email and SMS, driving promotions, park openings, and rapid-response communications while optimizing performance through data-driven testing and personalization.

Own and lead lifecycle marketing campaigns across email and SMS
Define strategy for promotions, openings, and rapid-response communications
Analyze performance and drive optimization with segmentation and A/B testing

Job Description

Responsibilities

Lifecycle Strategy & Execution: Own the strategy, planning, timing, development/build, QA, and scheduling of promotion, limited time offer, rapid response, new park opening, and other ad hoc CRM campaigns across email and SMS Plan and execute promotional campaigns, traffic driving discounts and events, and seasonal/tentpole initiatives Lead campaign strategy for new park openings, retrofits, and key business initiatives, setting direction and making autonomous decisions on approach with minimal day-to-day oversight Build and deploy park closure, emergency, or other rapid response communications Develop targeted campaign strategies based on audience segmentation and business goals Ensure campaigns are aligned with lifecycle programs and the overall guest and member experience Determine potential process, scale, and platform enhancements to continue innovating and evolving lifecycle marketing efforts Data & Performance Optimization: Analyze campaign performance metrics (engagement, conversion, revenue) to track success and learnings and optimize future campaigns Develop and execute A/B testing strategies across messaging, timing, and offers Partner with Data Ops to ensure accurate segmentation, targeting, and reporting Identify opportunities for greater personalization and targeted messaging with existing data, and determine additional data requirements for future enhancements Operate within deliverability and audience guardrails defined by the Journeys Manager Platform Operations & Franchise Support Maintain campaign and journey documentation, templates, and system hygiene within Braze to keep operations organized. Serve as the primary point of contact for franchisees using a distributed marketing platform, providing guidance and support for local campaign execution and best practices. Collaborate with lifecycle managers and agency partners to support execution needs across corporate and franchise campaigns. Collaboration & Innovation: Partner with brand, digital, IT, and growth teams to align messaging and timing across channels Partner with Operations and Field Leadership to align lifecycle campaign timing, messaging, and offers with in-park execution, staffing capacity, and the on-the-ground guest experience Support seasonal and peak business initiatives (e.g., summer, back-to-school, holiday) by proactively aligning CRM campaign strategy with business priorities and capacity constraints Collaborate with agency partners on campaign strategy, creative, and execution Cross-functionally align with other internal and external teams to ensure cohesion, map considerations, identify impacts, and deliver with clarity Bring forward new ideas, tests, and campaign strategies to drive incremental revenue Maintain a proactive and organized campaign planning process to reduce ad hoc execution Support rapid response and time-sensitive communications (park closures, weather-related updates, urgent announcements) with quick turnaround Support additional marketing needs as they arise

Requirements

5+ years of experience in lifecycle marketing, CRM, or retention marketing with a proven track record of email/SMS success.
Bachelor’s degree in Marketing, Communications, or a related field preferred.
Expertise in Braze (Canvas, Liquid scripting, segmentation, and reporting). Excellent project management and organizational skills.
Strong understanding of customer segmentation, automation workflows and personalization strategies and building a customer journey.
Experience in A/B testing, campaign analytics, and KPI-driven optimization.
Proficiency in HTML/CSS for email customization is a plus.
Strong project management skills with the ability to execute multiple campaigns simultaneously.
Agility and ability to prioritize and reprioritize based on business need and shifting priorities.
Written and verbal communications skills.
Ability to make data-driven decisions and craft data-focused reporting.

Preferred

Preferred: experience in multi-unit retail, entertainment, hospitality, or franchise environments
Preferred: familiarity with email/SMS compliance requirements (e.g., CAN-SPAM, TCPA)

Benefits

Full-time employees enjoy a competitive benefits package including medical, dental, and vision coverage along with a 401k plan with company matching. Eligibility for 401k is based on age and tenure requirements.

Sky Zone

We’re the world’s largest brand of indoor entertainment parks. (And we invented them, it’s true!) To put it another way: we’re the place where nothing gets in the way of play. That means we build incredible parks that are cleaner, safer, and better designed for families. For more information on the company and franchising opportunities, please visit www.skyzone.com.

Founded in 2011

Provo, Utah, USA

2.3K employees (151 in marketing)

www.skyzone.com

Salaries

Posted range

$95K/yr – $112K/yr

Taken straight from the job posting.

See all Sky Zone salaries

Marketing Team

Marketing Team Size

45 (2% of company)

Median Career Experience

8 years

Median Tenure

4 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Madeline M.

Lifecycle Marketing Manager

At the company for 1 year 7 months

Traffic Signals

Monthly Visitors

1.7M

Monthly Google Ads Budget

$34.9K

Traffic Source Mix

55.2%

Direct

36.5%

Referral

5.7%

Social

1.3%

Paid

1.2%

Headcount Trend

Current headcount: ~2.3K

Recent News

Sky Zone staff to blame for 8-year-old’s injuries at trampoline park, Wisconsin mom says

Oct 15, 2025 • AOL.com

Sky Zone Under Construction in Moreno Valley

Oct 11, 2025 • WhatNow

Sky Zone Lima plans Halloween “Fun-Raiser”

Oct 10, 2025 • LimaOhio.com

Links

www.skyzone.com

X (Twitter)

Crunchbase

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.

Responsibilities

Lifecycle Strategy & Execution: Own the strategy, planning, timing, development/build, QA, and scheduling of promotion, limited time offer, rapid response, new park opening, and other ad hoc CRM campaigns across email and SMS Plan and execute promotional campaigns, traffic driving discounts and events, and seasonal/tentpole initiatives Lead campaign strategy for new park openings, retrofits, and key business initiatives, setting direction and making autonomous decisions on approach with minimal day-to-day oversight Build and deploy park closure, emergency, or other rapid response communications Develop targeted campaign strategies based on audience segmentation and business goals Ensure campaigns are aligned with lifecycle programs and the overall guest and member experience Determine potential process, scale, and platform enhancements to continue innovating and evolving lifecycle marketing efforts Data & Performance Optimization: Analyze campaign performance metrics (engagement, conversion, revenue) to track success and learnings and optimize future campaigns Develop and execute A/B testing strategies across messaging, timing, and offers Partner with Data Ops to ensure accurate segmentation, targeting, and reporting Identify opportunities for greater personalization and targeted messaging with existing data, and determine additional data requirements for future enhancements Operate within deliverability and audience guardrails defined by the Journeys Manager Platform Operations & Franchise Support Maintain campaign and journey documentation, templates, and system hygiene within Braze to keep operations organized. Serve as the primary point of contact for franchisees using a distributed marketing platform, providing guidance and support for local campaign execution and best practices. Collaborate with lifecycle managers and agency partners to support execution needs across corporate and franchise campaigns. Collaboration & Innovation: Partner with brand, digital, IT, and growth teams to align messaging and timing across channels Partner with Operations and Field Leadership to align lifecycle campaign timing, messaging, and offers with in-park execution, staffing capacity, and the on-the-ground guest experience Support seasonal and peak business initiatives (e.g., summer, back-to-school, holiday) by proactively aligning CRM campaign strategy with business priorities and capacity constraints Collaborate with agency partners on campaign strategy, creative, and execution Cross-functionally align with other internal and external teams to ensure cohesion, map considerations, identify impacts, and deliver with clarity Bring forward new ideas, tests, and campaign strategies to drive incremental revenue Maintain a proactive and organized campaign planning process to reduce ad hoc execution Support rapid response and time-sensitive communications (park closures, weather-related updates, urgent announcements) with quick turnaround Support additional marketing needs as they arise

Requirements

5+ years of experience in lifecycle marketing, CRM, or retention marketing with a proven track record of email/SMS success.
Bachelor’s degree in Marketing, Communications, or a related field preferred.
Expertise in Braze (Canvas, Liquid scripting, segmentation, and reporting). Excellent project management and organizational skills.
Strong understanding of customer segmentation, automation workflows and personalization strategies and building a customer journey.
Experience in A/B testing, campaign analytics, and KPI-driven optimization.
Proficiency in HTML/CSS for email customization is a plus.
Strong project management skills with the ability to execute multiple campaigns simultaneously.
Agility and ability to prioritize and reprioritize based on business need and shifting priorities.
Written and verbal communications skills.
Ability to make data-driven decisions and craft data-focused reporting.

Preferred

Preferred: experience in multi-unit retail, entertainment, hospitality, or franchise environments
Preferred: familiarity with email/SMS compliance requirements (e.g., CAN-SPAM, TCPA)

Benefits

Full-time employees enjoy a competitive benefits package including medical, dental, and vision coverage along with a 401k plan with company matching. Eligibility for 401k is based on age and tenure requirements.