Own and optimize lifecycle marketing campaigns across email and SMS, from strategy and planning to analysis and optimization, while coordinating with cross-functional partners.

Plan and execute promotional campaigns and seasonal initiatives that drive engagement and revenue
Lead targeting, segmentation, and personalization workstreams across channels
Collaborate with data, brand, and operations teams to align messaging with in-park execution

Job Description

Responsibilities

Own the strategy, planning, timing, development/build, QA, and scheduling of promotion, limited time offer, rapid response, new park opening, and other ad hoc CRM campaigns across email and SMS
Plan and execute promotional campaigns, traffic driving discounts and events, and seasonal/tentpole initiatives
Lead campaign strategy for new park openings, retrofits, and key business initiatives, setting direction and making autonomous decisions on approach with minimal day-to-day oversight
Build and deploy park closure, emergency, or other rapid response communications
Develop targeted campaign strategies based on audience segmentation and business goals
Ensure campaigns are aligned with lifecycle programs and the overall guest and member experience
Determine potential process, scale, and platform enhancements to continue innovating and evolving lifecycle marketing efforts
Analyze campaign performance metrics (engagement, conversion, revenue) to track success and learnings and optimize future campaigns
Develop and execute A/B testing strategies across messaging, timing, and offers
Partner with Data Ops to ensure accurate segmentation, targeting, and reporting

Requirements

5+ years of experience in lifecycle marketing, CRM, or retention marketing with a proven track record of email/SMS success.
Bachelor’s degree in Marketing, Communications, or a related field preferred.
Expertise in Braze (Canvas, Liquid scripting, segmentation, and reporting). Excellent project management and organizational skills.
Strong understanding of customer segmentation, automation workflows and personalization strategies and building a customer journey.
Experience in A/B testing, campaign analytics, and KPI-driven optimization.
Proficiency in HTML/CSS for email customization is a plus.
Strong project management skills with the ability to execute multiple campaigns simultaneously.
Agility and ability to prioritize and reprioritize based on business need and shifting priorities.
Written and verbal communications skills.
Ability to make data-driven decisions and craft data-focused reporting.

Preferred

Preferred: experience in multi-unit retail, entertainment, hospitality, or franchise environments
Preferred: familiarity with email/SMS compliance requirements (e.g., CAN-SPAM, TCPA)

Benefits

medical, dental, and vision coverage
401k plan with company matching. Eligibility for 401k is based on age and tenure requirements.

Sky Zone

We’re the world’s largest brand of indoor entertainment parks. (And we invented them, it’s true!) To put it another way: we’re the place where nothing gets in the way of play. That means we build incredible parks that are cleaner, safer, and better designed for families. For more information on the company and franchising opportunities, please visit www.skyzone.com.

Founded in 2011

Provo, Utah, USA

2.3K employees (151 in marketing)

www.skyzone.com

Traffic Signals

Monthly Visitors

1.7M

Monthly Google Ads Budget

$34.9K

Traffic Source Mix

55.2%

Direct

36.5%

Referral

5.7%

Social

1.3%

Paid

1.2%

Headcount Trend

Current headcount: ~2.3K

Marketing Team

Marketing Team Size

45 (2% of company)

Median Career Experience

8 years

Median Tenure

3.8 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Madeline M.

Lifecycle Marketing Manager

At the company for 1 year 5 months

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Job Summary

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Preferred

Benefits

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Traffic Signals

Headcount Trend

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Marketing Leadership

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All marketing roles in the US

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Manager, Lifecycle Marketing – Campaigns & Experiences

Manager, Lifecycle Marketing – Campaigns & Experiences

Programs and Marketing Associate

Director of Performance Marketing & Media

Manager, Lifecycle Marketing – Campaigns & Experiences

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Benefits

Sky Zone

Traffic Signals

Headcount Trend

Marketing Team

People

Marketing Leadership

Recent News