Own paid search execution and reporting aligned to client goals.
Must have 3–5 years independent paid search experience in regulated industries.
Strong measurement skills with Google Ads, Analytics, and Excel; English fluency.

Job Description

Responsibilities

monitoring, managing, reporting, and supporting planning for paid search programs.
ensuring a flawless execution and reporting approach that aligns with campaign goals and objectives.
accurately executing programs while closely monitoring campaigns and delivering reporting that aligns with and accomplishes our client’s goals and objectives.

Requirements

Minimum (3-5) years of experience independently executing paid search programs through all stages
Experience in running campaigns for highly regulated industry
Strong understanding of Search Engine Marketing mechanisms and optimization techniques
Experience with the US market
Fluent English – written and oral
Understanding of metrics and analytical thinking
Strong attention to details
Working knowledge of Google Ads, Google Analytics, and Microsoft Office Excel
Note: We are only interested in candidates with (3-5) years of experience INDEPENDENTLY running paid search programs (owning monitoring, reporting, budget pacing and reconciliation, optimization, creating Keyword and Copy Recommendations, and supported planning). They must have very good written and spoken English and be comfortable analyzing and interpreting data.

Preferred

Working knowledge and experience using Tableau
Experience in the pharmaceutical/healthcare category
Working knowledge of SEO concepts and inner workings
While not required, experience with other biddable media (i.e., Programmatic and Paid Social) is highly valued

Underscore Marketing

Underscore was founded in 2002 and is a worldwide strategic media company providing marketing solutions by an integrated team of cross-media specialists. Our leadership team is deeply rooted in the industry and has been recognized by Inc. 500, KPMG, Pharma360, MM&M, and more for its innovation and success in delivering strong media results for clients.We focus on providing accountable solutions for clients primarily in the health & wellness, healthcare, and pharma space. We focus on making advertising media simple for marketers and maximizing Return on Marketing Investment (ROMI) by combining the latest in ad technology with human-led insight. We're passionate about our craft and we want people to know the value we bring to their business.

Founded in 2002

New York, New York, USA

85 employees (29 in marketing)

www.underscoremarketing.com

Traffic Signals

Monthly Visitors

1.4K

Monthly Google Ads Budget

$2.3K

Traffic Source Mix

24.4%

Direct

54.7%

Referral

6.6%

Social

12.7%

Paid

1.3%

Headcount Trend

Current headcount: ~86

Marketing Team

Marketing Team Size

28 (33% of company)

Recent News

Underscore Marketing relaunches with expanded offering for life sciences brands

Sep 30, 2025 • Medical Marketing and Media

Underscore Works Adds Athena Puharic As Head Of Digital

Sep 18, 2025 • MusicRow.com

Relevant Advertising Gains Traction Among Canadians, 73 Per Cent Welcome Tailored Ads: Canadian Marketing Association

May 8, 2025 • Business Wire

Responsibilities

monitoring, managing, reporting, and supporting planning for paid search programs.
ensuring a flawless execution and reporting approach that aligns with campaign goals and objectives.
accurately executing programs while closely monitoring campaigns and delivering reporting that aligns with and accomplishes our client’s goals and objectives.

Requirements

Minimum (3-5) years of experience independently executing paid search programs through all stages
Experience in running campaigns for highly regulated industry
Strong understanding of Search Engine Marketing mechanisms and optimization techniques
Experience with the US market
Fluent English – written and oral
Understanding of metrics and analytical thinking
Strong attention to details
Working knowledge of Google Ads, Google Analytics, and Microsoft Office Excel
Note: We are only interested in candidates with (3-5) years of experience INDEPENDENTLY running paid search programs (owning monitoring, reporting, budget pacing and reconciliation, optimization, creating Keyword and Copy Recommendations, and supported planning). They must have very good written and spoken English and be comfortable analyzing and interpreting data.

Preferred

Working knowledge and experience using Tableau
Experience in the pharmaceutical/healthcare category
Working knowledge of SEO concepts and inner workings
While not required, experience with other biddable media (i.e., Programmatic and Paid Social) is highly valued