Own the messaging engine for DTC products, turning consumer psychology into reusable copy across pages, emails, and promos, while iterating on hooks, offers, and funnels with data-led testing.

Own positioning, unique value propositions, and multi-angle messaging for direct response campaigns.
Translate customer insights into scalable ad concepts, landing pages, and post-purchase experiences with rapid testing.
Collaborate with Lifecycle Marketing to build retention flows and improve conversion through data-driven optimization.

Job Description

Responsibilities

Own the positioning and messaging strategy for assigned products and campaigns.
Develop unique value propositions, hooks, offers, and promotional angles.
Continuously research competitors, trends, customer reviews, and social conversations to identify new opportunities.
Write high-converting: Landing pages, Advertorials, Sales pages, Quiz funnels, Checkout copy, Upsells and downsells, Bundle and offer messaging.
Write promotional email campaigns around launches, holidays, flash sales, and evergreen offers.
Collaborate with the Lifecycle Marketing team to build retention flows and customer journeys.
Create copy that aligns acquisition messaging with the post-purchase experience.
Build creative briefs for designers, video editors, UGC creators, and paid media teams.
Translate winning customer insights into scalable ad concepts.
Develop multiple messaging angles and iterations for testing.

Inno Supps

The Mission statement of Cutrale is to be a worldwide consistent high quality source of orange juice, its products and services, adding value to the citrus business, respecting the community and environment. Cutrale, through the involvement of each of its employees, is recognized by its customers as a leading company in the market of orange juice and byproducts, which consistently provides the highest quality safe products, and provides wealth and welfare to the country, to the community and to the involved people.

Founded in 1996

Auburndale, Florida, USA

276 employees (10 in marketing)

cutraleusa.applicantpro.com

Traffic Signals

Monthly Visitors

2.5M

Traffic Source Mix

11%

Direct

50.6%

Referral

31.3%

Social

6.5%

Paid

0.4%

Headcount Trend

Current headcount: ~276

Marketing Team

Marketing Team Size

9 (3% of company)

Responsibilities

Own the positioning and messaging strategy for assigned products and campaigns.
Develop unique value propositions, hooks, offers, and promotional angles.
Continuously research competitors, trends, customer reviews, and social conversations to identify new opportunities.
Write high-converting: Landing pages, Advertorials, Sales pages, Quiz funnels, Checkout copy, Upsells and downsells, Bundle and offer messaging.
Write promotional email campaigns around launches, holidays, flash sales, and evergreen offers.
Collaborate with the Lifecycle Marketing team to build retention flows and customer journeys.
Create copy that aligns acquisition messaging with the post-purchase experience.
Build creative briefs for designers, video editors, UGC creators, and paid media teams.
Translate winning customer insights into scalable ad concepts.
Develop multiple messaging angles and iterations for testing.