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Marketing jobs

29 marketing jobs

4 months ago

Mobile Growth Manager - Freemium to Subscription Conversion (Hybrid)

TP-Link Systems Inc.

Irvine, CA (Hybrid)Full time$140K/yr – $165K/yr

4 months ago

Growth Marketing Manager - SaaS Subscriptions

TP-Link Systems Inc.

Irvine, CA (Hybrid)Full time$140K/yr – $165K/yr

4 months ago

Growth Marketing Manager - Mobile App

TP-Link Systems Inc.

Irvine, CA (Hybrid)Full time$140K/yr – $165K/yr

4 months ago

Influencer Marketing Specialist - Early Careers

TP-Link Systems Inc.

Irvine, CA (On-site)Full time$50K/yr – $70K/yr

4 months ago

Sr. Specialist Product Marketing

TP-Link Systems Inc.

Irvine, CA (On-site)Full time$95K/yr – $125K/yr

4 months ago

Growth Marketing Manager - Mobile App

TP-Link Systems Inc.

Irvine, CA (On-site)Full time$140K/yr – $165K/yr

4 months ago

Growth Marketing Manager - SaaS Subscriptions

TP-Link Systems Inc.

Irvine, CA (On-site)Full time$140K/yr – $165K/yr

4 months ago

Mobile Growth Manager - Freemium to Subscription Conversion (Mobile App)

TP-Link Systems Inc.

Irvine, CA (On-site)Full time$140K/yr – $165K/yr

5 months ago

Product Marketing Manager, Video Surveillance

TP-Link Systems Inc.

Irvine, CA (On-site)Full time$100K/yr – $160K/yr

All marketing roles in the US

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All marketing roles in the US

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29 jobs

Mobile Growth Manager - Freemium to Subscription Conversion (Hybrid)

TP-Link Systems Inc.

Irvine, CA (Hybrid)

$140K/yr - $165K/yrIn-houseFull-timeSenior level5+ years exp.

4 months ago

Growth Marketing Manager - SaaS Subscriptions

TP-Link Systems Inc.

Irvine, CA (Hybrid)

$140K/yr - $165K/yrIn-houseFull-timeSenior level5+ years exp.

4 months ago

Growth Marketing Manager - Mobile App

TP-Link Systems Inc.

Irvine, CA (Hybrid)

$140K/yr - $165K/yrIn-houseFull-timeSenior level5+ years exp.

4 months ago

Influencer Marketing Specialist - Early Careers

TP-Link Systems Inc.

Irvine, CA (On-site)

$50K/yr - $70K/yrIn-houseFull-timeIntern/new grad1+ years exp.

4 months ago

Sr. Specialist Product Marketing

TP-Link Systems Inc.

Irvine, CA (On-site)

$95K/yr - $125K/yrIn-houseFull-timeSenior level5+ years exp.

4 months ago

Growth Marketing Manager - Mobile App

TP-Link Systems Inc.

Irvine, CA (On-site)

$140K/yr - $165K/yrIn-houseFull-timeSenior level5+ years exp.

4 months ago

Growth Marketing Manager - SaaS Subscriptions

TP-Link Systems Inc.

Irvine, CA (On-site)

$140K/yr - $165K/yrIn-houseFull-timeSenior level5+ years exp.

4 months ago

Mobile Growth Manager - Freemium to Subscription Conversion (Mobile App)

TP-Link Systems Inc.

Irvine, CA (On-site)

$140K/yr - $165K/yrIn-houseFull-timeSenior level5+ years exp.

4 months ago

Product Marketing Manager, Video Surveillance

TP-Link Systems Inc.

Irvine, CA (On-site)

$100K/yr - $160K/yrIn-houseFull-timeMid level5+ years exp.

5 months ago

TP-Link Systems Inc.

Mobile Growth Manager - Freemium to Subscription Conversion (Hybrid)

Irvine, CA (Hybrid)

$140K/yr – $165K/yrSenior Level5+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive freemium-to-paid growth in mobile apps by optimizing upgrade flows and lifecycle messaging across in-app, push, email, and product-led strategies.

Own end-to-end subscription funnel optimization for mobile apps (upgrade prompts, paywall messaging, free trials).
Must-have: 5+ years in growth or lifecycle marketing with mobile apps and subscription products.
Standout: Hands-on experimentation program with A/B testing and data-driven iteration.

Job Description

Responsibilities

Freemium to Paid Conversion — Develop and execute strategies to convert existing mobile app users into paid subscribers. This includes improving upgrade flows, identifying behavioral triggers for subscription offers, and optimizing how premium features are presented to users.
Mobile App Lifecycle Marketing — Design lifecycle engagement programs across mobile channels including: in-app messaging, push notifications, upgrade prompts, feature adoption campaigns, lifecycle email engagement; Partner with Product teams to implement lifecycle messaging and engagement strategies within the Tapo and Kasa mobile apps.
Experimentation & Growth Optimization — Own experimentation initiatives that improve subscription performance, including: paywall optimization, free trial campaigns, feature messaging and positioning, pricing presentation tests; Run A/B tests and analyze results to continuously improve subscription conversion and engagement.
Retention & Subscriber Engagement — Develop programs that improve: subscriber retention, feature usage, renewal rates, customer lifetime value
Data & Performance Insights — Monitor and analyze key performance metrics including: subscription attach rate, trial-to-paid conversion, churn rate, ARPU and LTV; Translate insights into actionable growth initiatives

Requirements

Bachelor's degree in Business, Marketing, or a related field, required
5+ years of experience in growth marketing, lifecycle marketing, or mobile app growth
Experience working with freemium or subscription-based products
Experience converting existing users into paid subscribers
Experience working with mobile apps or digital platforms
Demonstrated ability to drive measurable growth outcomes

Preferred

Experience with lifecycle marketing and mobile analytics platforms such as: Braze, Amplitude, Mixpanel, Firebase, Iterable, Customer.io
Experience running A/B testing and experimentation programs
Candidates may come from industries such as: consumer technology, smart home / IoT, mobile subscription apps, SaaS platforms, streaming or digital services, connected device ecosystems

Benefits

Fully paid medical, dental, and vision insurance (partial coverage for dependents)
Contributions to 401k funds
15 days accrued vacation
11 paid holidays
Bi-annual pay review
Health and wellness benefits, including free gym membership
Quarterly team-building events
Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time

TP-Link Systems Inc.

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people's lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint. For career-related inquiries, please contact hr.usa@tp-link.com.

Founded in 1996

Irvine, California, USA

317 employees (29 in marketing)

www.tp-link.com/us

Traffic Signals

Monthly Visitors

11.5M

Monthly Google Ads Budget

$14.8K

Traffic Source Mix

67.3%

Direct

27.7%

Referral

Social

0.6%

Paid

0.3%

Headcount Trend

Current headcount: ~320

Marketing Team

Marketing Team Size

21 (7% of company)

Median Career Experience

14 years

Median Tenure

2.1 years

Marketing Roles Posted (Last 30 Days)

People

HR / Recruitment

Lisa Paskalidis

Sr. Talent Acquisition Manager

At the company for 1 year 5 months

Marketing Leadership

Anthony D. Jones, MBA

Senior Product Marketing Manager

At the company for 1 year 1 month

Brandon Wong

Senior Product Marketing Manager

At the company for 1 year 2 months

Sandra Polvi

Senior Product Marketing Manager

At the company for 1 year 3 months

Scott Seifen

Channel Marketing Manager

At the company for 1 year 3 months

Recent News

TP-Link Wi-Fi 8 Breakthrough Sets the Stage for Next-Gen Connectivity

Oct 16, 2025 • CyberShack

TP-Link Achieves Breakthrough With First Wi-Fi 8 Technology

Oct 14, 2025 • TechPowerUp

TP-Link Demonstrates Wi-Fi 8 Connectivity

Oct 14, 2025 • CEPRO

Responsibilities

Freemium to Paid Conversion — Develop and execute strategies to convert existing mobile app users into paid subscribers. This includes improving upgrade flows, identifying behavioral triggers for subscription offers, and optimizing how premium features are presented to users.
Mobile App Lifecycle Marketing — Design lifecycle engagement programs across mobile channels including: in-app messaging, push notifications, upgrade prompts, feature adoption campaigns, lifecycle email engagement; Partner with Product teams to implement lifecycle messaging and engagement strategies within the Tapo and Kasa mobile apps.
Experimentation & Growth Optimization — Own experimentation initiatives that improve subscription performance, including: paywall optimization, free trial campaigns, feature messaging and positioning, pricing presentation tests; Run A/B tests and analyze results to continuously improve subscription conversion and engagement.
Retention & Subscriber Engagement — Develop programs that improve: subscriber retention, feature usage, renewal rates, customer lifetime value
Data & Performance Insights — Monitor and analyze key performance metrics including: subscription attach rate, trial-to-paid conversion, churn rate, ARPU and LTV; Translate insights into actionable growth initiatives

Requirements

Bachelor's degree in Business, Marketing, or a related field, required
5+ years of experience in growth marketing, lifecycle marketing, or mobile app growth
Experience working with freemium or subscription-based products
Experience converting existing users into paid subscribers
Experience working with mobile apps or digital platforms
Demonstrated ability to drive measurable growth outcomes

Preferred

Experience with lifecycle marketing and mobile analytics platforms such as: Braze, Amplitude, Mixpanel, Firebase, Iterable, Customer.io
Experience running A/B testing and experimentation programs
Candidates may come from industries such as: consumer technology, smart home / IoT, mobile subscription apps, SaaS platforms, streaming or digital services, connected device ecosystems

Benefits

Fully paid medical, dental, and vision insurance (partial coverage for dependents)
Contributions to 401k funds
15 days accrued vacation
11 paid holidays
Bi-annual pay review
Health and wellness benefits, including free gym membership
Quarterly team-building events
Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time