Ownership: Demand Gen Operations across digital, events, field, and BDR motions.
Transformation: Lead cross-functional process and system changes to improve routing, lead management, and campaign execution.
Execution: Identify gaps and drive data quality and AI-enabled workflow improvements in a global, matrixed context.

Job Description

Responsibilities

Execute high-priority Demand Generation Operations initiatives across marketing systems, BDR operations, and go-to-market processes
Autonomously own demand generation transformation projects across digital, event, field, other marketing and BDR roles at Genesys.
Be experienced enough to step into and improve existing workstreams or operating cadences such as BDR operations (improving workflows, data quality, routing logic, and pipeline generation and progression across inbound and outbound motions) and MarTech operations (optimize campaign execution, lead management, and system performance)
Identify operational gaps and inefficiencies, and drive resolution through process improvement, system changes, or cross-functional alignment
Support execution of cross-functional projects such as lead-to-cash improvements, data and process standardization, and AI-enabled workflow initiatives

Genesys

Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys CloudTM is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.

Founded in 1999

Menlo Park, California, USA

8.4K employees (440 in marketing)

www.genesys.com

Traffic Signals

Monthly Visitors

466.8K

Monthly Google Ads Budget

$701.2K

Traffic Source Mix

47.6%

Direct

41.1%

Referral

8.4%

Social

1.6%

Paid

1.1%

Headcount Trend

Current headcount: ~8.4K

Marketing Team

Marketing Team Size

283 (3% of company)

Median Career Experience

15 years

Median Tenure

5.1 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Veronica Servantez

SVP, Product Marketing

At the company for 1 year 4 months

Jennifer Harrington

VP, North America Regional Marketing

At the company for 5 years

Danielle Kieschnick

VP Global Brand

At the company for 2 years 2 months

Inna Ekhaus

VP Product Marketing

At the company for 8 years 11 months

Funding

Total Funding

$3B

Last Raise

$1.5B

Corporate Round, 8 months ago

Funding History

Jul 2025
Corporate Round • $1.5B
Dec 2021
Private Equity • $580M
Jul 2016
Private Equity • $900M

Recent News

Strike by Henry Ford Genesys nurses in sixth week, as management ramps up strikebreaking

Oct 11, 2025 • World Socialist Web Site

Nurses’ strike at Henry Ford Genesys continues as mediation set for Friday

Sep 24, 2025 • MLive.com

Genesys Scoops Its Second-Largest CCaaS Win Ever

Sep 18, 2025 • CX Today

Responsibilities

Execute high-priority Demand Generation Operations initiatives across marketing systems, BDR operations, and go-to-market processes
Autonomously own demand generation transformation projects across digital, event, field, other marketing and BDR roles at Genesys.
Be experienced enough to step into and improve existing workstreams or operating cadences such as BDR operations (improving workflows, data quality, routing logic, and pipeline generation and progression across inbound and outbound motions) and MarTech operations (optimize campaign execution, lead management, and system performance)
Identify operational gaps and inefficiencies, and drive resolution through process improvement, system changes, or cross-functional alignment
Support execution of cross-functional projects such as lead-to-cash improvements, data and process standardization, and AI-enabled workflow initiatives