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Marketing jobs

13 marketing jobs

6 days ago

VP, Plan Consultant Marketing

TIAA

Dallas, TX (On-site)Full time$196K/yr – $274K/yr

7 days ago

VP, Plan Consultant Marketing

TIAA

Dallas, TX (Unknown)Full time$196K/yr – $274K/yr

7 days ago

VP, Plan Consultant Marketing

TIAA

Chicago, IL (Hybrid)Full time$196K/yr – $274K/yr

10 days ago

AVP, Product Marketing

TIAA

Chicago, IL (Hybrid)Full time$87K/yr – $105K/yr

3 weeks ago

Education Savings Marketing (Market Products)

TIAA

Ann Arbor, MI (Hybrid)Full time$99K/yr – $140K/yr

5 weeks ago

Communications Consultant

TIAA

Charlotte, NC (Hybrid)Full time$25/hr – $42/hr

6 weeks ago

Director, Marketing Strategy

TIAA

Chicago, IL (On-site)Full time$103K/yr – $150K/yr

7 weeks ago

VP, Head of TIAA Brand Marketing & Advertising

TIAA

Dallas, TX (On-site)Full time$188K/yr – $282K/yr

7 weeks ago

VP, Head of TIAA Brand Marketing & Advertising

TIAA

Chicago, IL (Unknown)Full time$188K/yr – $282K/yr

2 months ago

Education Savings Marketing (Market Products)

TIAA

Chicago, IL (Hybrid)Full time$99K/yr – $140K/yr

3 months ago

Senior Manager, Brand Marketing

TIAA

New York City, NY (Hybrid)Full time$85K/yr – $115K/yr

4 months ago

Client Portfolio Manager, Content

TIAA

New York City, NY (On-site)Full time$89K/yr – $124K/yr

5 months ago

Director, Growth Marketing

TIAA

New York, USA (Hybrid)Full time$105K/yr – $147K/yr

All marketing roles in the US

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13 jobs

VP, Plan Consultant Marketing

TIAA

Dallas, TX (On-site)

$196K/yr - $274K/yrIn-houseFull-timeSenior level10+ years exp.

6 days ago

VP, Plan Consultant Marketing

TIAA

Dallas, TX (Unknown)

$196K/yr - $274K/yrIn-houseFull-timeSenior level10+ years exp.

7 days ago

VP, Plan Consultant Marketing

TIAA

Chicago, IL (Hybrid)

$196K/yr - $274K/yrIn-houseFull-timeDirector/executive10+ years exp.

7 days ago

AVP, Product Marketing

TIAA

Chicago, IL (Hybrid)

$87K/yr - $105K/yrIn-houseFull-timeSenior level5+ years exp.

10 days ago

Education Savings Marketing (Market Products)

TIAA

Ann Arbor, MI (Hybrid)

$99K/yr - $140K/yrIn-houseFull-timeSenior level5+ years exp.

3 weeks ago

Communications Consultant

TIAA

Charlotte, NC (Hybrid)

$25/hr - $42/hrIn-houseFull-timeMid level

5 weeks ago

Director, Marketing Strategy

TIAA

Chicago, IL (On-site)

$103K/yr - $150K/yrIn-houseFull-timeSenior level5+ years exp.

6 weeks ago

VP, Head of TIAA Brand Marketing & Advertising

TIAA

Dallas, TX (On-site)

$188K/yr - $282K/yrIn-houseFull-timeSenior level15+ years exp.

7 weeks ago

VP, Head of TIAA Brand Marketing & Advertising

TIAA

Chicago, IL (Unknown)

$188K/yr - $282K/yrIn-houseFull-timeSenior level

7 weeks ago

Education Savings Marketing (Market Products)

TIAA

Chicago, IL (Hybrid)

$99K/yr - $140K/yrIn-houseFull-timeSenior level5+ years exp.

2 months ago

Senior Manager, Brand Marketing

TIAA

New York City, NY (Hybrid)

$85K/yr - $115K/yrIn-houseFull-timeSenior level5+ years exp.

3 months ago

Client Portfolio Manager, Content

TIAA

New York City, NY (On-site)

$89K/yr - $124K/yrIn-houseFull-timeMid level3+ years exp.

4 months ago

Director, Growth Marketing

TIAA

New York, USA (Hybrid)

$105K/yr - $147K/yrIn-houseFull-timeDirector/executive7+ years exp.

5 months ago

TIAA

VP, Plan Consultant Marketing

Dallas, TX (On-site)

$196K/yr – $274K/yrSenior Level10+ years expFull time

Posted 6 days ago

Job Summary

Own the go-to-market strategy and audience journeys for retirement plan products, lead a small marketing team, and drive cross-functional programs with measurable KPIs.

Lead GTM and journey development across B2B/B2C audiences.
Partner with Product, Sales, and leadership to deliver data-driven campaigns.

Job Description

Responsibilities

Leads development of Go-To-Market for retirement plan product and service efforts across B2B and B2C audiences within Retirement Solutions, with a primary focus on maximizing engagement across owned channels, closely partnering with Product and Product marketing teams
Responsible for developing journeys and driving automation vs. single, manual campaigns, connecting audience insights and timing of engagement – journeys include development of process, strategic objectives/goals, channel strategy, prioritization, execution and measurement
Leads development of audience web strategy tied to institutions primarily in the Higher Education and Healthcare markets, partnering closely with centers of excellence across Public Web and Secure Web to identify ways to drive deeper engagement and connection with TIAA
Establishes and maintains strong working relationships and collaboration with sales organization and business partners to educate internally and showcase importance of key workstreams
Helps in development of broader audience goals and ensures all project workstreams are measurable and connected to key performance indicators (KPIs) that tie back to audience goals
Able to partner across the org to lead marketing tied to CEO initiatives, including weekly stand-ups, progress tracking, slide development and presentations to senior leadership team members
Leads a team of 3 professional marketers, focusing on developing career paths and fostering teamwork across the functional areas of marketing and the broader business
Customer focused and results-driven
A track record in client marketing, journey building and audience development (i.e., creating end-to-end go-to-market strategies)
Ability to gain buy-in, influence and drive outcomes

Requirements

10+ Years Required
University (Degree) Preferred
Educational Requirements: University (Degree) Preferred
Work Experience: 10+ Years Required
Physical Requirements: Sedentary Work

Preferred

Related Skills: Audience Insights, Budgeting, Campaign Management, Differentiates Value Proposition, Influence, Lead and Demand Generation, Marketing Analytics, Marketing Channels, Marketing Strategic Planning, Prioritizes Effectively, Relationship Management

TIAA

3.7 Glassdoor

At TIAA, we believe everyone has the right to retire with dignity. For more than 100 years, we’ve provided retirement plans, insurance, and investment services, empowering millions of people— in education, healthcare, and nonprofit —with the knowledge, guidance, and lifetime income needed to plan their futures. We are fighting to ensure a more secure financial future for all and for generations to come. Visit tiaa.org to learn more about preparing for a more secure retirement. For our Terms of Use, please visit ter.li/termsofuse.4127037

Founded in 1918

New York, New York, USA

13K employees (515 in marketing)

www.tiaa.org

64% recommend to a friend

59% CEO approval