Owns end-to-end paid media planning and performance optimization, collaborating with Strategy, Creative, and Accounts to deliver measurable ROI for multiple client accounts.

Oversees campaign analysis, vendor relationships, and media planning with added-value opportunities.
Educates clients on media tactics and maintains alignment across departments to meet client goals.

Job Description

Responsibilities

Analyzes campaign performance on a regular basis to ensure objectives are met and provides relevant insights
Builds and enhances vendor relationships and stays current and familiar with new marketing tactics
Collaborates with Strategy Department to develop sound media plans for relevant clients
Communicates effectively with all departments, Strategy, Creative, Account Service, to ensure the media plans align with the client’s goals and objectives
Develops sound, well-researched media plans and written strategic recommendations for all clients on account list, identifying the best mix of media channels to deliver the right message to the right target at the right time.
Responsible for developing and negotiating exceptional and unique added value opportunities.
Regularly meets with Strategy Department to maintain marketing objectives, strategies and tactics for a set account list
Educates clients about media tactics and current industry trends, including traditional, digital and social media
Ensures campaign goals and KPI’s are determined, communicated, monitored, met and proven for all digital media campaigns to show ROI
Fosters a team-oriented environment

Requirements

Bachelor's degree in marketing, advertising, communications or related field
2-5 years of digital and traditional media or agency experience preferred, but not required (relevant internship and coursework will be considered)
Must have strong business writing and communication skills
Must have strong organizational and quantitative/analytical skills
Must have extremely strong attention to detail
Great attitude, desire to learn and ability to work in a team environment
Proficiency in Microsoft Office Excel, Word and PPT
Experience with Google Ads, Google Analytics, Google Looker Studio, and Google Tag Manager and Strata (Freewheel)
Meta Ads Experience
Experience working with programmatic media vendors

VI Marketing and Branding

While we cut our teeth as a media-buying firm in 1989, today VI is a full-service marketing and branding agency. We’re also a tightknit team of unapologetic data devotees, calculated risk-takers, creative problem-solvers and national experts in behavior change marketing. We apply our deep understanding of consumer behavior to every sector we touch — from public health and safety to tech and tacos. That’s why we get game-changing results for our clients. How can we amplify YOUR impact?

Founded in 1989

Oklahoma City, Oklahoma, USA

76 employees

www.vimarketingandbranding.com