Own and optimize paid media campaigns across multiple platforms, align campaigns with creative and landing pages, and drive measurable revenue through testing and expansion of channel opportunities.

Own campaign setup, targeting, budgeting, bidding, optimization
Develop and maintain a testing roadmap across client accounts
Collaborate with design, content, and RevOps to launch landing pages

Job Description

Responsibilities

Manage paid media campaigns across Google Ads, Microsoft Ads, Meta, YouTube, and other relevant platforms.
Own campaign setup, targeting, budgeting, bidding, optimization, testing, and performance reporting.
Manage multiple builder accounts with different markets, communities, budgets, and business objectives.
Develop campaign strategies that connect advertising, creative, landing pages, offers, and audience targeting.
Ensure campaigns are structured to generate qualified leads, appointments, and measurable revenue—not only traffic or impressions.
Proactively bring forward new campaign concepts, targeting strategies, offers, and channel opportunities.
Develop and maintain a paid media testing roadmap across client accounts.
Identify emerging platforms and technologies that may create opportunities for home builders.
Research, recommend, and pilot channels such as geofencing, retargeting platforms, listing platforms, AI advertising, and other emerging media opportunities.
Turn successful tests into repeatable strategies, presentations, and standard operating procedures.

Requirements

Availability: Must be able to work traditional business hours operating in Central Time.
Experience: 3+ years of hands-on paid media experience.
Demonstrated experience managing Google Ads and Meta advertising campaigns.
Strong understanding of paid search, paid social, retargeting, conversion optimization, and audience strategy.
Experience managing campaigns focused on lead generation and measurable business outcomes.
Ability to develop a campaign from strategy and creative concept through launch and optimization.
Skills: Strong analytical skills and the ability to translate performance data into clear recommendations.
Experience with GA4, Google Tag Manager, conversion tracking, and CRM attribution.
Strong written and verbal communication skills.
Ability to manage multiple accounts, deadlines, and priorities in a fast-moving agency environment.

Preferred

Experience working with home builders, real estate, multifamily housing, or other high-consideration purchases.
Experience with HubSpot or another CRM and marketing automation platform.
Experience developing or optimizing campaign landing pages.
Familiarity with Microsoft Ads, YouTube, Performance Max, Demand Gen, geofencing, direct-mail audience platforms, and emerging advertising channels.
Experience documenting campaign processes and creating repeatable playbooks.
Agency experience managing multiple client accounts.

Benefits

Remote Flexibility: Enjoy the flexibility of a fully remote role, with optional collaboration space at our Elmhurst, IL office.
Volunteer Opportunities: Encouraged time and financial resources to give back to your local community in meaningful ways.
Base salary of $65,000, biannual bonus opportunities, and a comprehensive benefits package including medical, dental, vision, 401(k) with match, paid time off, and more.

New Home Star

4.4 Glassdoor

As a disruptor to the industry, New Home Star has engineered a novel approach to new home sales. By equipping our team with the finest tools, resources, and training curriculum in the industry, we allow our people to reach their greatest potential and navigate a highly rewarding career path. Since our inception in 2008, New Home Star has become the largest privately owned seller of new homes in the country. Today, more than 500 agents nationwide entrust New Home Star with their careers, operating in over 25 different markets and realizing over $3.5 billion in annual sales volume. With the opportunity for team members to create their own success, and new customers becoming homeowners, New Home Star is proud to help build the “American Dream.”___________________________________________________________________

Founded in 2008

Chicago, Illinois, USA

519 employees (52 in marketing)

www.newhomestar.com

87% recommend to a friend

94% CEO approval

Traffic Signals

Monthly Visitors

14.1K

Monthly Google Ads Budget

$294

Traffic Source Mix

29.8%

Direct

55.9%

Referral

5.7%

Social

7.2%

Paid

1.3%

Headcount Trend

Current headcount: ~519

Marketing Team

Marketing Team Size

39 (8% of company)

Median Tenure

4.3 years

Marketing Roles Posted (Last 30 Days)

People

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All marketing roles in the US

Paid Media Specialist

Senior Manager, Account-Based Marketing (ABM)

Junior Marketing Coordinator

HubSpot CRM Project Manager

HubSpot Implementation Specialist

Paid Media Specialist

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Benefits

New Home Star

Traffic Signals

Headcount Trend

Marketing Team

People

Founders / CEO

HR / Recruitment

Marketing Leadership

Recent News

All marketing roles in the US

All marketing roles in the US

Paid Media Specialist

Senior Manager, Account-Based Marketing (ABM)

Junior Marketing Coordinator

HubSpot CRM Project Manager

HubSpot Implementation Specialist

Paid Media Specialist

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Benefits

New Home Star

Traffic Signals

Headcount Trend

Marketing Team

People

Founders / CEO

HR / Recruitment

Marketing Leadership

Recent News