Own and grow video distribution partnerships across major platforms, steering strategy, launches, and cross-functional initiatives to maximize audience reach and engagement.

Lead partnerships and platform relationships to drive growth
Develop roadmaps, KPIs, and expansion opportunities for audience growth
Coordinate cross-functional launches and performance reporting

Job Description

Responsibilities

Own the growth strategy and day-to-day management of Bloomberg's video distribution partnerships across major streaming and connected TV platforms, including Amazon Prime Video, Samsung TV Plus, Pluto TV, YouTube, LG Channels
Develop strategic roadmaps for distribution partners, establishing KPIs and identifying opportunities to increase audience reach, engagement, and content discoverability.
Serve as the primary business lead for strategic platform relationships, identifying and executing merchandising, marketing, promotional, and product opportunities that drive audience growth, engagement, and partner success.
Partner closely with Editorial, Product, Marketing, Programming, Design, and other cross-functional teams to develop and execute launch strategies for new content, franchises, and platform initiatives.
Own Bloomberg's house media strategy across distributed video platforms, collaborating with internal stakeholders to maximize audience acquisition and engagement.
Own performance reporting across distribution partners, leveraging audience and engagement data to develop actionable insights, Quarterly Business Reviews (QBRs), and strategic recommendations for internal stakeholders and distribution partners.
Identify and evaluate new platform partnerships, distribution opportunities, and emerging industry trends to support Bloomberg's long-term audience growth strategy.
Support the Global Head on high-impact strategic initiatives, serving as the lead to drive cross-functional alignment and ensure successful implementation and execution across internal teams and external partners.

Requirements

5–8+ years of experience in digital media, streaming, audience development, distribution partnerships, platform strategy, or a related field.
Proven experience managing strategic relationships with major digital, streaming, or connected TV platforms.
Strong understanding of the digital video ecosystem, including content distribution, audience development, and platform merchandising.
Demonstrated ability to develop and execute growth strategies that drive audience engagement and business results.
Excellent analytical skills with experience interpreting audience and performance data to inform strategic decisions.
Exceptional project management and organizational skills, with the ability to manage multiple complex initiatives simultaneously.
Strong cross-functional leadership skills with experience influencing stakeholders across Editorial, Product, Marketing, Sales, Legal, Programming, and external partners.
Excellent communication and presentation skills, with experience preparing executive-level reporting and recommendations.
Demonstrated ability to lead complex cross-functional initiatives and influence stakeholders across multiple business functions.

Benefits

We offer one of the most comprehensive and generous benefits plans available and offer a range of total rewards that may include merit increases, incentive compensation (exempt roles only), paid holidays, paid time off, medical, dental, vision, short and long term disability benefits, 401(k) +match, life insurance, and various wellness programs, among others. The Company does not provide benefits directly to contingent workers/contractors and interns.

Bloomberg

Bloomberg is a global leader in business and financial information, delivering trusted data, news, and insights that bring transparency and efficiency, and fairness to markets. We help connect influential communities across the global financial ecosystem via reliable technology solutions that enable our customers to make more informed decisions and foster better collaboration. We challenge the status quo through constant innovation. We collaborate broadly because we know that other perspectives matter. We put our customers first, as a guiding beacon. And we believe doing the right thing – by our people, our clients, and our communities – is the best thing for our business.

Founded in 2011

New York, New York, USA

26K employees (2,617 in marketing)

bloomberg.com/company

Traffic Signals

Monthly Visitors

45M

Monthly Google Ads Budget

$652.2K

Traffic Source Mix

29.8%

Direct

61.3%

Referral

6.1%

Social

2.4%

Paid

0.4%

Headcount Trend

Current headcount: ~25.7K

Marketing Team

Marketing Team Size

2,114 (8% of company)

Median Career Experience

15 years

Median Tenure

6 years

Marketing Roles Posted (Last 30 Days)

People

HR / Recruitment

Karina Gaffigan

Project Manager - Company Recruitment & Media Consumer Growth in Marketing

At the company for 7 years 10 months

Brenda N.

Employer Brand & Recruitment Marketing

At the company for 4 years 11 months

Marketing Leadership

Brenda K. Tsai

Chief Marketing Officer

At the company for 2 years 3 months

Anne Kawalerski

Global Chief Marketing Officer - Bloomberg Media Group

At the company for 8 years 4 months

Matthew Curry

Global Head of Brand & Creative

At the company for 11 months

Katie S.

Head of B2B Marketing

At the company for 1 year 1 month

Recent News

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Sep 24, 2025 • International Business Times

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Sep 23, 2025 • Cointelegraph

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Responsibilities

Own the growth strategy and day-to-day management of Bloomberg's video distribution partnerships across major streaming and connected TV platforms, including Amazon Prime Video, Samsung TV Plus, Pluto TV, YouTube, LG Channels
Develop strategic roadmaps for distribution partners, establishing KPIs and identifying opportunities to increase audience reach, engagement, and content discoverability.
Serve as the primary business lead for strategic platform relationships, identifying and executing merchandising, marketing, promotional, and product opportunities that drive audience growth, engagement, and partner success.
Partner closely with Editorial, Product, Marketing, Programming, Design, and other cross-functional teams to develop and execute launch strategies for new content, franchises, and platform initiatives.
Own Bloomberg's house media strategy across distributed video platforms, collaborating with internal stakeholders to maximize audience acquisition and engagement.
Own performance reporting across distribution partners, leveraging audience and engagement data to develop actionable insights, Quarterly Business Reviews (QBRs), and strategic recommendations for internal stakeholders and distribution partners.
Identify and evaluate new platform partnerships, distribution opportunities, and emerging industry trends to support Bloomberg's long-term audience growth strategy.
Support the Global Head on high-impact strategic initiatives, serving as the lead to drive cross-functional alignment and ensure successful implementation and execution across internal teams and external partners.

Requirements

5–8+ years of experience in digital media, streaming, audience development, distribution partnerships, platform strategy, or a related field.
Proven experience managing strategic relationships with major digital, streaming, or connected TV platforms.
Strong understanding of the digital video ecosystem, including content distribution, audience development, and platform merchandising.
Demonstrated ability to develop and execute growth strategies that drive audience engagement and business results.
Excellent analytical skills with experience interpreting audience and performance data to inform strategic decisions.
Exceptional project management and organizational skills, with the ability to manage multiple complex initiatives simultaneously.
Strong cross-functional leadership skills with experience influencing stakeholders across Editorial, Product, Marketing, Sales, Legal, Programming, and external partners.
Excellent communication and presentation skills, with experience preparing executive-level reporting and recommendations.
Demonstrated ability to lead complex cross-functional initiatives and influence stakeholders across multiple business functions.

Benefits

We offer one of the most comprehensive and generous benefits plans available and offer a range of total rewards that may include merit increases, incentive compensation (exempt roles only), paid holidays, paid time off, medical, dental, vision, short and long term disability benefits, 401(k) +match, life insurance, and various wellness programs, among others. The Company does not provide benefits directly to contingent workers/contractors and interns.