1 day ago
Director, Media
Driven Brands Inc.
USA (Remote)Full time$146K/yr – $260K/yr
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Director, Media
USA (Remote)
$146K/yr – $260K/yrDirector/Executive10+ years expFull time
Posted 1 day ago
Job Summary
Own the paid media strategy and cross-functional execution across planning, performance optimization, and process improvements, partnering with brand, analytics, and ops to drive measurable impact.
- Own annual, quarterly and campaign planning and optimization
- Drive cross-functional collaboration with brand, analytics, and operations teams
Job Description
Responsibilities
- Media Planning Strategy and Innovation (30%)
- Influence and support the brand team(s) marketing objectives in all aspects of paid media, serving as their thought partner on how media drives both consideration and action
- Oversee day-to-day strategy and planning with media agencies to ensure agency strategic output of media plans, channel strategies and learning agendas
- Own annual, quarterly and campaign-level planning, pacing and optimization frameworks
- Create an environment of innovation, rigor and test and learn culture that elevates the team capabilities in analytic rigor, creative storytelling and media innovation
- Media Performance Measurement, Optimization and Outcomes (20%)
- Lead performance benchmarks, ongoing reviews and optimization discussions
- Partner with Analytics on translating MMM, attribution and incrementality tests into paid media strategies
- Partner with internal media ops, internal analytics team and external agencies to support:
- Ensure reporting accuracy, completeness, and data quality KPI tracking and dashboard updates
Requirements
- 10+ years of experience in paid media, digital marketing, or media strategy
- Experience working with media agencies or in a leadership role on the agency side
- Deep digital and traditional expertise across local and national channels
- Demonstrated ability leading media strategy and generating insights from data to optimize performance over time
- Excellent cross-functional collaboration and communication skills
- High attention to detail and commitment to operational accuracy
- Strong organizational and process orientation with comfort managing approvals and leading process documentation.
- Collaborative, accountable, and energized by strategy and optimal performance.
- Bachelor’s degree required, MBA a plus.
Preferred
- Experience working with franchise or co-op marketing structures a plus.
- MBA a plus.
Benefits
- Driven Brands offers a variety of health and wellness benefits including paid time off and holiday pay.
- Get early access to 50% of your earned wages at any time through our myFlexPay program.
Driven Brands Inc.
2.5 Glassdoor
Driven BrandsTM, headquartered in Charlotte, NC, is the largest automotive services company in North America, providing a range of consumer and commercial automotive needs, including paint, collision, glass, vehicle repair, oil change, maintenance and car wash. Driven Brands is the parent company of some of North America’s leading automotive service businesses including Take 5 Oil Change®, Meineke Car Care Centers®, Maaco®, 1-800-Radiator & A/C®, and CARSTAR®. Driven Brands has approximately 4,800 locations across the U.S. and 13 other countries, and services tens of millions of vehicles annually.
Founded in 2006
Charlotte, North Carolina, USA
2K employees (45 in marketing)
27% recommend to a friend
27% CEO approval
Salaries
Posted range
$146K/yr – $260K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
41 (2% of company)
Median Career Experience
16 years
Median Tenure
2.9 years
Marketing Roles Posted (Last 30 Days)
3
Funding
Total Funding
$640M
Last Raise
Post IPO Debt, 1 years ago
Traffic Signals
Monthly Visitors
168K
Traffic Source Mix
Search
18.3%
Direct
53.5%
Referral
23.2%
Social
4.3%
Paid
0.5%
Headcount Trend
Current headcount: ~2K