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Marketing jobs

10 marketing jobs

1 day ago

Director, U.S. Brand Strategy & HCP Engagement, Rare Neurology

Otsuka Pharmaceutical Co., Ltd.

USA (Remote)Full time$186K/yr – $279K/yr

4 weeks ago

Senior Manager, Brand Insights (Commercial Market Research)

Otsuka Pharmaceutical Co., Ltd.

Princeton, NJ (Hybrid)Full time$150K/yr – $224K/yr

5 weeks ago

Senior Director, Marketing - Repinatrabit PKU

Otsuka Pharmaceutical Co., Ltd.

Princeton, TX (On-site)Full time$231K/yr – $345K/yr

7 weeks ago

Director, Brand Insights - Rare Neurology

Otsuka Pharmaceutical Co., Ltd.

USA (Remote)Full time$186K/yr – $279K/yr

7 weeks ago

Director, Brand Insights - Rare Metabolic

Otsuka Pharmaceutical Co., Ltd.

USA (Remote)Full time$186K/yr – $279K/yr

1 month ago

Director, Marketing Excellence & Development

Otsuka Pharmaceutical Co., Ltd.

USA (Remote)Full time$186K/yr – $279K/yr

1 month ago

Director, Market Access Strategy and Payer Marketing, CNS

Otsuka Pharmaceutical Co., Ltd.

USA (Remote)Full time$186K/yr – $279K/yr

2 months ago

Senior Manager, Brand Insights

Otsuka Pharmaceutical Co., Ltd.

Princeton, NJ (Hybrid)Full time$150K/yr – $224K/yr

3 months ago

Senior Director, Marketing - Rare Neurology

Otsuka Pharmaceutical Co., Ltd.

USA (Remote)Full time$231K/yr – $345K/yr

7 months ago

Senior Manager, Professional/HCP Marketing, Rare Disease

Otsuka Pharmaceutical Co., Ltd.

Princeton, NJ (On-site)Full time$150K/yr – $224K/yr

All marketing roles in the US

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All marketing roles in the US

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10 jobs

Director, U.S. Brand Strategy & HCP Engagement, Rare Neurology

Otsuka Pharmaceutical Co., Ltd.

USA (Remote)

$186K/yr - $279K/yrIn-houseFull-timeDirector/executive12+ years exp.

1 day ago

Senior Manager, Brand Insights (Commercial Market Research)

Otsuka Pharmaceutical Co., Ltd.

Princeton, NJ (Hybrid)

$150K/yr - $224K/yrIn-houseFull-timeSenior level7+ years exp.

4 weeks ago

Senior Director, Marketing - Repinatrabit PKU

Otsuka Pharmaceutical Co., Ltd.

Princeton, TX (On-site)

$231K/yr - $345K/yrIn-houseFull-timeSenior level10+ years exp.

5 weeks ago

Director, Brand Insights - Rare Neurology

Otsuka Pharmaceutical Co., Ltd.

USA (Remote)

$186K/yr - $279K/yrIn-houseFull-timeDirector/executive10+ years exp.

7 weeks ago

Director, Brand Insights - Rare Metabolic

Otsuka Pharmaceutical Co., Ltd.

USA (Remote)

$186K/yr - $279K/yrIn-houseFull-timeDirector/executive10+ years exp.

7 weeks ago

Director, Marketing Excellence & Development

Otsuka Pharmaceutical Co., Ltd.

USA (Remote)

$186K/yr - $279K/yrIn-houseFull-timeDirector/executive8+ years exp.

1 month ago

Director, Market Access Strategy and Payer Marketing, CNS

Otsuka Pharmaceutical Co., Ltd.

USA (Remote)

$186K/yr - $279K/yrIn-houseFull-timeDirector/executive8+ years exp.

1 month ago

Senior Manager, Brand Insights

Otsuka Pharmaceutical Co., Ltd.

Princeton, NJ (Hybrid)

$150K/yr - $224K/yrIn-houseFull-timeSenior level7+ years exp.

2 months ago

Senior Director, Marketing - Rare Neurology

Otsuka Pharmaceutical Co., Ltd.

USA (Remote)

$231K/yr - $345K/yrIn-houseFull-timeSenior level12+ years exp.

3 months ago

Senior Manager, Professional/HCP Marketing, Rare Disease

Otsuka Pharmaceutical Co., Ltd.

Princeton, NJ (On-site)

$150K/yr - $224K/yrIn-houseFull-timeSenior level3+ years exp.

7 months ago

Otsuka Pharmaceutical Co., Ltd.

Director, U.S. Brand Strategy & HCP Engagement, Rare Neurology

USA (Remote)

$186K/yr – $279K/yrDirector/Executive12+ years expFull time

Posted 1 day ago

Job Summary

Own the brand strategy for HCPs from positioning to launch readiness, leading cross-functional execution from asset development to field readiness and performance analysis.

Own branded HCP strategy and content across channels.
Lead agency and cross-functional launch planning and field preparation.
Collaborate with Medical Affairs, Market Access, and omnichannel teams to align narrative and execution.

Job Description

Responsibilities

Lead development and execution of brand positioning, the launch narrative, and the claims strategy across label scenarios, grounded in approved evidence and cross-functional input.
Define HCP audience segmentation and engagement strategy for the specialist and referring-clinician universe.
Lead agency-of-record direction for branded workstreams; own the branded asset development pipeline through MLR review so a complete launch system is approved and staged before action-date decisions.
Build the product and HCP digital experience — websites, CRM programs, and media plans — developed and held unpublished until approval and final labeling.
Develop field launch tools and readiness materials for the account team in advance of deployment.
Lead development of annual brand planning, budget recommendation, and agency direction; lead HCP promotion and coordinated execution across web, email, media, congress, and field channels.
Update messaging as data and the label evolve; improve performance using channel and engagement analytics.
Partner with the TLL team and Account Managers to incorporate field insights into branded HCP strategy, prepare the field for launch, and support approved branded execution following approval.
Partner with the Director, Market Development & Patient Journey, who serves as the primary marketing liaison to the Omnichannel Business Partner, to translate branded HCP priorities into integrated channel plans, data and technology requirements, execution roadmaps, and performance measures. Retain accountability for branded HCP strategy, content, channel decisions, budget, and performance.
Co-lead the advertising Agency of Record relationship with the Director, Market Development & Patient Journey, including integrated planning, shared ways of working, scope coordination, and agency performance. Serve as the accountable marketing lead for branded HCP agency briefs, budgets, and deliverables; the Market Development Director remains accountable for unbranded market development and disease education and, following approval, branded patient and caregiver agency work.

Requirements

10–12 years of commercial experience in the US pharmaceutical industry, with expertise in HCP marketing, new product launches, access, and market analysis.
Strong leadership with exceptional communication, presentation, and business partnering abilities; MBA or relevant graduate degree preferred.
Prior rare disease commercialization experience required; neurology, neuromuscular, or genetically defined population experience strongly preferred.
Demonstrated pre-launch and launch leadership, including brand building in advance of approval and within pre-approval promotional boundaries.
Demonstrated success developing and executing marketing strategy, agency management, market research, and forecasting.
Up to 30% travel based on business needs.

Benefits

Company benefits: Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits.

Otsuka Pharmaceutical Co., Ltd.

2-9, Kanda-Tsukasamachi, Chiyoda-ku, Tokyo 101-8535, Japan

Chiyoda, Tokyo, Japan

892 employees (45 in marketing)

www.otsuka.co.jp

Salaries

Posted range

$186K/yr – $279K/yr

Taken straight from the job posting.

See all Otsuka Pharmaceutical Co., Ltd. salaries

Marketing Team

Marketing Team Size

45 (5% of company)

Marketing Roles Posted (Last 30 Days)

Traffic Signals

Monthly Visitors

1.1M

Traffic Source Mix

78.6%

Direct

16%

Referral

Social

0.6%

Paid

0.7%

Headcount Trend

Current headcount: ~894

Recent News

Rxulti now approved for adolescents in Europe

Mar 13, 2025 • Pharma Letter

Vitamins and Supplements Market Size to Worth USD 250.81 Billion by 2032 | CAGR of 6.20% during 2024-2032

Mar 12, 2025 • EIN Presswire

Obsessive Compulsive Disorder Global Market Report 2025: A Comprehensive Analysis And Forecast

Mar 5, 2025 • EIN Presswire

Links

www.otsuka.co.jp

X (Twitter)

Crunchbase

Responsibilities

Lead development and execution of brand positioning, the launch narrative, and the claims strategy across label scenarios, grounded in approved evidence and cross-functional input.
Define HCP audience segmentation and engagement strategy for the specialist and referring-clinician universe.
Lead agency-of-record direction for branded workstreams; own the branded asset development pipeline through MLR review so a complete launch system is approved and staged before action-date decisions.
Build the product and HCP digital experience — websites, CRM programs, and media plans — developed and held unpublished until approval and final labeling.
Develop field launch tools and readiness materials for the account team in advance of deployment.
Lead development of annual brand planning, budget recommendation, and agency direction; lead HCP promotion and coordinated execution across web, email, media, congress, and field channels.
Update messaging as data and the label evolve; improve performance using channel and engagement analytics.
Partner with the TLL team and Account Managers to incorporate field insights into branded HCP strategy, prepare the field for launch, and support approved branded execution following approval.
Partner with the Director, Market Development & Patient Journey, who serves as the primary marketing liaison to the Omnichannel Business Partner, to translate branded HCP priorities into integrated channel plans, data and technology requirements, execution roadmaps, and performance measures. Retain accountability for branded HCP strategy, content, channel decisions, budget, and performance.
Co-lead the advertising Agency of Record relationship with the Director, Market Development & Patient Journey, including integrated planning, shared ways of working, scope coordination, and agency performance. Serve as the accountable marketing lead for branded HCP agency briefs, budgets, and deliverables; the Market Development Director remains accountable for unbranded market development and disease education and, following approval, branded patient and caregiver agency work.

Requirements

10–12 years of commercial experience in the US pharmaceutical industry, with expertise in HCP marketing, new product launches, access, and market analysis.
Strong leadership with exceptional communication, presentation, and business partnering abilities; MBA or relevant graduate degree preferred.
Prior rare disease commercialization experience required; neurology, neuromuscular, or genetically defined population experience strongly preferred.
Demonstrated pre-launch and launch leadership, including brand building in advance of approval and within pre-approval promotional boundaries.
Demonstrated success developing and executing marketing strategy, agency management, market research, and forecasting.
Up to 30% travel based on business needs.

Benefits

Company benefits: Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits.