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8 marketing jobs

Southern Methodist University logo
4 weeks ago

Director of Social Media (HR Title: Social Media Specialist II)

Southern Methodist University

Dallas, TX (Unknown)Full time
Southern Methodist University logo
5 weeks ago

Museum Marketing Partner (HR Title: Marketing Coordinator)

Southern Methodist University

Dallas, TX (On-site)Full time
Southern Methodist University logo
5 weeks ago

Museum Marketing Partner (HR Title: Marketing Coordinator)

Southern Methodist University

Dallas, TX (Unknown)Full time
Southern Methodist University logo
3 months ago

Associate AD, Marketing and Fan Experience (HR title: Director, Athletics Communications)

Southern Methodist University

Dallas, TX (On-site)Full time
Southern Methodist University logo
3 months ago

Sr. Director of Football Creative Strategy (HR title: Assoc Dir Creative Marketing)

Southern Methodist University

Dallas, TX (On-site)Full time
Southern Methodist University logo
4 months ago

Director of Marketing and Communications (HR Title: Mngr, Marketing Communications)

Southern Methodist University

Dallas, TX (On-site)Full time
Southern Methodist University logo
4 months ago

Digital Content Manager (HR Title: Digital Marketing Specialist I)

Southern Methodist University

Dallas, TX (On-site)Full time
Southern Methodist University logo
4 months ago

Director of Spears Marketing (HR Title: Marketing Specialist III)

Southern Methodist University

Dallas, TX (On-site)Full time

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8 jobs
Southern Methodist University logo

Director of Social Media (HR Title: Social Media Specialist II)

Southern Methodist University

Dallas, TX (Unknown)

In-houseFull-timeDirector/executive2+ years exp.
4 weeks ago
Southern Methodist University logo

Museum Marketing Partner (HR Title: Marketing Coordinator)

Southern Methodist University

Dallas, TX (On-site)

In-houseFull-timeMid level1+ years exp.
5 weeks ago
Southern Methodist University logo

Museum Marketing Partner (HR Title: Marketing Coordinator)

Southern Methodist University

Dallas, TX (Unknown)

In-houseFull-timeMid level1+ years exp.
5 weeks ago
Southern Methodist University logo

Associate AD, Marketing and Fan Experience (HR title: Director, Athletics Communications)

Southern Methodist University

Dallas, TX (On-site)

In-houseFull-timeSenior level7+ years exp.
3 months ago
Southern Methodist University logo

Sr. Director of Football Creative Strategy (HR title: Assoc Dir Creative Marketing)

Southern Methodist University

Dallas, TX (On-site)

In-houseFull-timeSenior level7+ years exp.
3 months ago
Southern Methodist University logo

Director of Marketing and Communications (HR Title: Mngr, Marketing Communications)

Southern Methodist University

Dallas, TX (On-site)

In-houseFull-timeDirector/executive5+ years exp.
4 months ago
Southern Methodist University logo

Digital Content Manager (HR Title: Digital Marketing Specialist I)

Southern Methodist University

Dallas, TX (On-site)

In-houseFull-timeMid level2+ years exp.
4 months ago
Southern Methodist University logo

Director of Spears Marketing (HR Title: Marketing Specialist III)

Southern Methodist University

Dallas, TX (On-site)

In-houseFull-timeDirector/executive6+ years exp.
4 months ago
Southern Methodist University logo
Southern Methodist University

Director of Social Media (HR Title: Social Media Specialist II)

Dallas, TX (Unknown)

Salary Not AvailableDirector/Executive2+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own social content strategy and platform execution for a university athletics program, with clear ownership over engagement, games coverage, and trend spotting.

  • Social Strategy & Content Planning: define platform-specific approaches for Instagram, X, Facebook, TikTok, YouTube across multiple sports accounts and flagship brands.
  • Performance & Reporting: monitor metrics and translate data into actionable recommendations for campaigns and coverage plans.
  • Team Enablement: mentor students and grads involved in social operations and coordinate with creative, communications and recruiting teams.

Job Description

Responsibilities

  • This role will lead day-to-day social content planning, audience engagement, platform strategy and campaign execution while working collaboratively with creative, communications, marketing and recruiting teams.
  • Lead social media strategy and content planning for athletics department accounts, including the flagship athletics account, men’s basketball, volleyball, football and olympic sports’ accounts. Drive engagement by developing and executing platform specific strategies across Instagram, X, Facebook, TikTok, YouTube and emerging platforms.
  • Analyze performance metrics and provide reporting and strategic recommendations.
  • Coordinate social coverage plans for games, events, recruiting initiatives and campaigns.
  • Mentor student workers, interns and graduate assistants involved in social media operations.
  • Identify emerging social trends, storytelling opportunities and platform updates.

Requirements

  • Bachelor’s degree is required. A degree in marketing, journalism or related field is preferred.
  • A minimum of two (2) years of work experience planning, publishing and creating content is required.
  • Position requires regular evening and weekend work, as well as occasional travel for game coverage.
  • Candidate must demonstrate strong interpersonal and verbal communication skills, with the ability to communicate broadly across the University and develop and maintain effective relationships with a wide range of constituencies. Must also demonstrate strong written communication skills. A strong customer service orientation is essential.
  • Candidate must possess strong problem-solving skills with the ability to identify and analyze problems, as well as devise solutions. Must also have strong organizational, planning and time management skills. Strong project management skills and a focus on attention to detail are required.
  • Candidate must have experience with and a strong working knowledge of Adobe Lightroom and Photoshop.

Preferred

  • Experience with a major college or professional sports brand is preferred.

Benefits

  • SMU offers staff a broad, competitive array of health and related benefits. In addition to traditional benefits such as health, dental, and vision plans, SMU offers a wide range of wellness programs to help attract, support, and retain our employees whose work continues to make SMU an outstanding education and research institution.
  • SMU is committed to providing an array of retirement programs that benefit and protect you and your family throughout your working years at SMU and, if you meet SMU's retirement eligibility criteria, during your retirement years after you leave SMU.
  • The value of learning at SMU isn't just about preparing our students for the future. Employees have access to a wide variety of professional and personal development opportunities, including tuition benefits.
Southern Methodist University logo

Southern Methodist University

4.1 Glassdoor

A nationally ranked private university with seven degree-granting schools, SMU is a distinguished center for teaching and research located in the heart of Dallas. SMU’s 11,000 students benefit from small classes, leadership opportunities, international study and innovative programs.

Founded in 1953
Dallas, Texas, USA
6.3K employees (437 in marketing)
smu.edu
81% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Visitors
2M
Monthly Google Ads Budget
$754.8K
Traffic Source Mix
Search
45.7%
Direct
48.9%
Referral
3.9%
Social
0.7%
Paid
0.7%

Headcount Trend

Current headcount: ~6.3K

Marketing Team

Marketing Team Size
338 (5% of company)
Median Career Experience
8 years
Median Tenure
3.2 years
Marketing Roles Posted (Last 30 Days)
2

People

Marketing Leadership

Kyla Gijan
Kyla Gijan
Vice-President of Marketing
At the company for 2 years 1 month
Shelby Burnette
Shelby Burnette
Assistant Athletic Director, Digital Marketing
At the company for 11 months
Bohao Zhao
Bohao Zhao
Executive Director, Digital Marketing
At the company for 2 years 7 months
Amy Felknor
Amy Felknor
Associate Director, Annual Giving and Alumni Relations Marketing Projects
At the company for 2 years 9 months

Funding

Total Funding
$101.8M
Last Raise
$1.7M
Grant, 3 years ago

Funding History

  • Jun 2023
    Grant • $1.7M
  • Jul 2022
    Grant • $99.2K
  • Nov 2019
    Grant • $100M

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