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7 marketing jobs

3 days ago

Associate Brand Manager

Califia Farms, LLC

Los Angeles, CA (Hybrid)Other$100K/yr – $120K/yr
2 weeks ago

Brand Manager

Califia Farms, LLC

Los Angeles, CA (Hybrid)Other$125K/yr – $140K/yr
1 month ago

Associate Brand Manager / Brand Manager

Califia Farms

Los Angeles, CA (Hybrid)Full time$100K/yr – $140K/yr
1 month ago

Social Media Intern

Califia Farms

Los Angeles, CA (On-site)Part time
4 months ago

Social Media Summer Intern

Califia Farms, LLC

Los Angeles, CA (Hybrid)Other
6 months ago

Influencer and PR Summer Intern

Califia Farms, LLC

Los Angeles, CA (Hybrid)Other
6 months ago

Influencer and PR Summer Intern

Califia Farms

Los Angeles, CA (Unknown)Seasonal

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7 jobs

Associate Brand Manager

Califia Farms, LLC

Los Angeles, CA (Hybrid)

$100K/yr - $120K/yrIn-houseOtherMid level1+ years exp.
3 days ago

Brand Manager

Califia Farms, LLC

Los Angeles, CA (Hybrid)

$125K/yr - $140K/yrIn-houseOtherMid level3+ years exp.
2 weeks ago

Associate Brand Manager / Brand Manager

Califia Farms

Los Angeles, CA (Hybrid)

$100K/yr - $140K/yrIn-houseFull-timeMid level
1 month ago

Social Media Intern

Califia Farms

Los Angeles, CA (On-site)

In-housePart-timeIntern/new grad
1 month ago

Social Media Summer Intern

Califia Farms, LLC

Los Angeles, CA (Hybrid)

In-houseOtherIntern/new grad
4 months ago

Influencer and PR Summer Intern

Califia Farms, LLC

Los Angeles, CA (Hybrid)

In-houseOtherIntern/new grad
6 months ago

Influencer and PR Summer Intern

Califia Farms

Los Angeles, CA (Unknown)

In-houseSeasonalIntern/new grad
6 months ago
Califia Farms, LLC

Associate Brand Manager

Los Angeles, CA (Hybrid)

$100K/yr – $120K/yrMid Level1+ years expOther

Posted 3 days ago

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Job Summary

Own portfolio performance for key product lines, guide strategy with Brand and Brand Director support, and lead cross-functional launches from concept to market.

  • Own performance analysis and portfolio optimization
  • Lead cross-functional development and launch of new products
  • Translate market and consumer insights into actionable marketing programs

Job Description

Responsibilities

  • Evaluate business performance of key product lines; support Brand Manager and Brand Director to determine portfolio strategy, product line optimization and enhancements to drive performance and sales growth
  • Track market trends and the evolving competitive landscape and changing consumer needs
  • Analyze syndicated consumption data, panel data, internal sales data and primary research to diagnose business performance and identify new opportunities
  • Lead cross-functional teams to develop and launch new products
  • Create and manage detailed project timelines to ensure delivery of project milestones
  • Participate in the planning and execution of marketing research studies to drive insights
  • Work with R&D and Creative to develop packaging formats and designs
  • Execute marketing programs to drive awareness and trial
  • Coordinate the development of selling materials and marketing assets for specific product lines
  • Track and reconcile marketing spending vs. planned budget

Requirements

  • Minimum of 1-2 years working in consumer-packaged goods (Food & Beverage preferred), marketing research, consulting, or advertising-related fields
  • Exhibits strong project management capabilities, with great attention-to-detail
  • Strong analytical problem-solving capabilities; comfort with pulling, managing, and driving insights from quantitative data
  • Shows passion and capability for creative development and creative problem solving
  • Ability to collaborate with others and engage/inspire cross-functional partners

Preferred

  • MBA preferred, but not required

Califia Farms, LLC

3.4 Glassdoor

Inspired by the bounty of California, Califia Farms (pronounced “Cal-uh-FEE-ahh,” like California) is on a mission to nourish the world with the wisdom of a plant-based lifestyle. The company was named the 2021 Beverage Forum Small Company of the Year (< $1 billion in revenue); 2017 Supplier of the Year by Whole Foods Market; a 2015 “Breakout Brand” by Beverage World; and BevNet's 2015 "Brand of the Year." Califia Farms creates innovative, healthy and great-tasting premium beverages that make it easy for consumers to go plant-based and dairy-free, without compromise. It is one of the fastest-growing natural beverage companies in the U.S., as well as the #1 plant-based dairy alternative brand in the natural channel.Founded in 2010 by beverage visionary, Greg Steltenpohl, in partnership with a farmer's co-op based in the San Joaquin Valley, Califia Farms is a uniquely California company. Its Bakersfield, Calif. manufacturing plant is powered by renewable energy and re-purposes more than 90% of its post-production byproduct.

Founded in 2010
Los Angeles, California, USA
319 employees (36 in marketing)
www.califiafarms.com
56% recommend to a friend
62% CEO approval

Salaries

Posted range

$100K/yr – $120K/yr

Taken straight from the job posting.

See all Califia Farms, LLC salaries

Marketing Team

Marketing Team Size
30 (9% of company)
Median Career Experience
14 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
2

People

Marketing Leadership

Suzanne Saltzman Ginestro
Suzanne Saltzman Ginestro
Chief Marketing Officer
At the company for 6 years
Maija Benincasa
Vice President of Brand Marketing
At the company for 5 years 9 months
Michael Nalezny
Michael Nalezny
Channel Marketing Head -Away From Home
At the company for 1 year 7 months
Stefanie Weintraub
Stefanie Weintraub
Director Brand Marketing
At the company for 5 years 9 months

Traffic Signals

Monthly Visitors
62.1K
Monthly Google Ads Budget
$3.4K
Traffic Source Mix
Search
46.4%
Direct
43.6%
Referral
5.8%
Social
2.1%
Paid
1.8%

Headcount Trend

Current headcount: ~319

Recent News

Coffee Concentrates Market Trend to Reflect Tremendous Growth of $3.6 Billion With A CAGR of 5.0% by 2032
Nov 5, 2024 • EIN Presswire
Califia Farms Caps off Bottle Packaging Line With Vision Inspection
Sep 10, 2024 • Food Processing
Califia Farms® Acquires Uproot Inc.
Jul 24, 2024 • PRNewswire
Califia Farms Acquires Uproot’s “Turnkey” Plant-Based Milk Dispensers for Foodservice
Jul 24, 2024 • vegconomist - the vegan business magazine
Califia Farms Launches Chai Almond Latte; Suzanne Ginestro Comments
Jul 15, 2024 • Deli Market News
Califia Farms Launches Organic Coconutmilk and Organic Vanilla Almondmilk; Suzanne Ginestro Comments
Jul 3, 2024 • Deli Market News
Califia Farms launches Barista Blend range
May 3, 2024 • The Grocer
Califia Farms Launches Cookies ‘N Crème Almond Creamer; Suzanne Ginestro Comments
Apr 29, 2024 • Deli Market News
Califia Farms on navigating innovation in plant-based milks
Apr 18, 2024 • Global Food Industry News
Califia Farms: 'Plant-based milks aren't alternatives anymore'
Apr 18, 2024 • Food Business News

Links

www.califiafarms.comLinkedInX (Twitter)Crunchbase