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Marketing jobs

8 marketing jobs

8 days ago

Associate Brand Manager / Brand Manager

Califia Farms, LLC

Los Angeles, CA (Hybrid)Other$100K/yr – $140K/yr

9 days ago

Associate Brand Manager / Brand Manager

Califia Farms

Los Angeles, CA (Hybrid)Full time$100K/yr – $140K/yr

10 days ago

Social Media Intern

Califia Farms, LLC

Los Angeles, CA (Hybrid)Other

11 days ago

Social Media Intern

Califia Farms

Los Angeles, CA (On-site)Part time

6 weeks ago

Brand Manager

Califia Farms, LLC

Los Angeles, CA (Hybrid)Other$125K/yr – $140K/yr

2 months ago

Social Media Summer Intern

Califia Farms, LLC

Los Angeles, CA (Hybrid)Other

4 months ago

Influencer and PR Summer Intern

Califia Farms, LLC

Los Angeles, CA (Hybrid)Other

4 months ago

Influencer and PR Summer Intern

Califia Farms

Los Angeles, CA (Unknown)Seasonal

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8 jobs

Associate Brand Manager / Brand Manager

Califia Farms, LLC

Los Angeles, CA (Hybrid)

$100K/yr - $140K/yrIn-houseOtherMid level2+ years exp.

8 days ago

Associate Brand Manager / Brand Manager

Califia Farms

Los Angeles, CA (Hybrid)

$100K/yr - $140K/yrIn-houseFull-timeMid level

9 days ago

Social Media Intern

Califia Farms, LLC

Los Angeles, CA (Hybrid)

In-houseOtherIntern/new grad

10 days ago

Social Media Intern

Califia Farms

Los Angeles, CA (On-site)

In-housePart-timeIntern/new grad

11 days ago

Brand Manager

Califia Farms, LLC

Los Angeles, CA (Hybrid)

$125K/yr - $140K/yrIn-houseOtherMid level3+ years exp.

6 weeks ago

Social Media Summer Intern

Califia Farms, LLC

Los Angeles, CA (Hybrid)

In-houseOtherIntern/new grad

2 months ago

Influencer and PR Summer Intern

Califia Farms, LLC

Los Angeles, CA (Hybrid)

In-houseOtherIntern/new grad

4 months ago

Influencer and PR Summer Intern

Califia Farms

Los Angeles, CA (Unknown)

In-houseSeasonalIntern/new grad

4 months ago

Califia Farms, LLC

Associate Brand Manager / Brand Manager

Los Angeles, CA (Hybrid)

$100K/yr – $140K/yrMid Level2+ years expOther

Posted 8 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own brand growth by turning data into action across categories, consumers, and competition, while leading cross-functional teams from concept through launch and translating insights into strategies, timelines, and assets.

Lead cross-functional teams from concept to launch
Drive consumer and market insights into actionable brand initiatives
Own project timelines and collaboration with Sales for assets and materials

Job Description

Responsibilities

Analyze category, consumer, competitive, and business performance data to identify opportunities and support brand growth
Lead cross-functional teams to execute innovation, commercialization, and brand-building initiatives from concept through launch
Develop and manage project timelines to ensure successful execution of key business initiatives
Translate consumer, market, and competitive insights into actionable business recommendations
Support packaging development, marketing programs, and commercialization activities that drive awareness, trial, and in-market performance
Collaborate with Sales and other partners to develop effective selling materials and marketing assets
Contribute to portfolio strategy, business planning, and brand-building initiatives designed to achieve revenue and growth objectives

Requirements

Associate Brand Manager: 1-2 years of relevant experience in brand marketing, consumer marketing, innovation, insights or a related CPG discipline; at this level, the individual will independently lead defined projects and workstreams while contributing to broader brand strategy and planning.
Brand Manager: 3-4 years of progressive brand management or closely related CPG marketing experience; at this level, the individual will assume greater ownership of brand strategy, annual planning, business performance, cross-functional leadership and major innovation or commercialization initiatives.
Strong analytical skills and the ability to leverage consumer, syndicated, panel, sales, and market data to identify opportunities and drive business recommendations
Demonstrated project management skills, including the ability to manage multiple priorities and drive cross-functional initiatives from concept through execution
Experience collaborating with cross-functional teams to support innovation, commercialization, packaging, and marketing initiatives
Strong communication, presentation, and influencing skills
Highly organized, self-motivated, and comfortable operating in a fast-paced environment.
Passion for building brands, understanding consumers, and driving business results

Preferred

MBA preferred

Benefits

As a full-time employee, you will be eligible to enroll in Califia’s employee benefits program.
You may also be eligible to participate in the company’s bonus program which may be subject to change.

Califia Farms, LLC

3.4 Glassdoor

Inspired by the bounty of California, Califia Farms (pronounced “Cal-uh-FEE-ahh,” like California) is on a mission to nourish the world with the wisdom of a plant-based lifestyle. The company was named the 2021 Beverage Forum Small Company of the Year (< $1 billion in revenue); 2017 Supplier of the Year by Whole Foods Market; a 2015 “Breakout Brand” by Beverage World; and BevNet's 2015 "Brand of the Year." Califia Farms creates innovative, healthy and great-tasting premium beverages that make it easy for consumers to go plant-based and dairy-free, without compromise. It is one of the fastest-growing natural beverage companies in the U.S., as well as the #1 plant-based dairy alternative brand in the natural channel.Founded in 2010 by beverage visionary, Greg Steltenpohl, in partnership with a farmer's co-op based in the San Joaquin Valley, Califia Farms is a uniquely California company. Its Bakersfield, Calif. manufacturing plant is powered by renewable energy and re-purposes more than 90% of its post-production byproduct.

Founded in 2010

Los Angeles, California, USA

319 employees (36 in marketing)

www.califiafarms.com

56% recommend to a friend

62% CEO approval

Traffic Signals

Monthly Visitors

62.1K

Monthly Google Ads Budget

$3.4K

Traffic Source Mix

46.4%

Direct

43.6%

Referral

5.8%

Social

2.1%

Paid

1.8%

Headcount Trend

Current headcount: ~319

Marketing Team

Marketing Team Size

30 (9% of company)

Median Career Experience

14 years

Median Tenure

4.1 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Suzanne Saltzman Ginestro

Chief Marketing Officer

At the company for 5 years 10 months

Maija Benincasa

Vice President of Brand Marketing

At the company for 5 years 7 months

Michael Nalezny

Channel Marketing Head -Away From Home

At the company for 1 year 5 months

Stefanie Weintraub

Director Brand Marketing

At the company for 5 years 7 months

Recent News

Coffee Concentrates Market Trend to Reflect Tremendous Growth of $3.6 Billion With A CAGR of 5.0% by 2032

Nov 5, 2024 • EIN Presswire

Califia Farms Caps off Bottle Packaging Line With Vision Inspection

Sep 10, 2024 • Food Processing

Califia Farms® Acquires Uproot Inc.

Jul 24, 2024 • PRNewswire

Responsibilities

Analyze category, consumer, competitive, and business performance data to identify opportunities and support brand growth
Lead cross-functional teams to execute innovation, commercialization, and brand-building initiatives from concept through launch
Develop and manage project timelines to ensure successful execution of key business initiatives
Translate consumer, market, and competitive insights into actionable business recommendations
Support packaging development, marketing programs, and commercialization activities that drive awareness, trial, and in-market performance
Collaborate with Sales and other partners to develop effective selling materials and marketing assets
Contribute to portfolio strategy, business planning, and brand-building initiatives designed to achieve revenue and growth objectives

Requirements

Associate Brand Manager: 1-2 years of relevant experience in brand marketing, consumer marketing, innovation, insights or a related CPG discipline; at this level, the individual will independently lead defined projects and workstreams while contributing to broader brand strategy and planning.
Brand Manager: 3-4 years of progressive brand management or closely related CPG marketing experience; at this level, the individual will assume greater ownership of brand strategy, annual planning, business performance, cross-functional leadership and major innovation or commercialization initiatives.
Strong analytical skills and the ability to leverage consumer, syndicated, panel, sales, and market data to identify opportunities and drive business recommendations
Demonstrated project management skills, including the ability to manage multiple priorities and drive cross-functional initiatives from concept through execution
Experience collaborating with cross-functional teams to support innovation, commercialization, packaging, and marketing initiatives
Strong communication, presentation, and influencing skills
Highly organized, self-motivated, and comfortable operating in a fast-paced environment.
Passion for building brands, understanding consumers, and driving business results

Preferred

MBA preferred

Benefits

As a full-time employee, you will be eligible to enroll in Califia’s employee benefits program.
You may also be eligible to participate in the company’s bonus program which may be subject to change.