Own the hotel metasearch and paid media mix, coordinating bids, feeds, and connectivity across Google Hotel Ads and a set of metasearch partners to drive direct bookings while protecting rate parity.

Channel Ownership: Manage metasearch spend, feed accuracy, and partner integrations to maximize direct-booking performance.
Measurement & Reporting: Instrument with GA4/GA4 conversions, GTM, and Looker dashboards to connect spend to bookings and ROAS.
Experimentation & Planning: Lead a structured test-and-learn roadmap and monthly pacing with clear readouts for stakeholders.

Job Description

Responsibilities

Manage Google Hotel Ads end to end: property-level bidding, commission models (CPC, CPA, Commission per Stay), feed health, and connectivity-partner integration (Koddi, Sojern, Derbysoft, or similar).
Run TripAdvisor Plus and Sponsored Placements, tune bid strategies, and optimize property-level performance.
Manage Trivago CPC campaigns, monitor rate competitiveness, and keep profiles and imagery optimized.
Operate Kayak managed campaigns, apply bid modifiers, and tune device and market-level performance.
Set up and manage HotelsCombined (Wego) campaigns with market-level bidding and rate parity monitoring.
Plan and execute Google Ads across Search (brand and non-brand), Performance Max for Travel Goals, Demand Gen, Display, and YouTube. Maintain Google Hotel Center feed accuracy, resolve disapprovals, and improve price-accuracy scores.
Run full-funnel Meta campaigns: prospecting, retargeting, Advantage+, and Dynamic Ads for Travel driven by property catalogs. Plan and buy CTV and programmatic video (e.g., The Trade Desk, DV360, Netflix Ads, YouTube CTV) with travel-intent targeting and geo-conquesting.
Instrument measurement via GA4, GTM, Enhanced Conversions, and offline / booking-engine conversion imports.
Own monthly planning, pacing, and forecasting across all paid channels.
Build and maintain Looker Studio (or equivalent) dashboards covering channel performance, metasearch commission, and booking-funnel metrics.

Tiger Tracks

Tiger Tracks is a digital marketing agency with 20+ years combined experience working at Google amongst its founding team. At Google we managed the ad campaigns for the highest-spending brands in the world (Verizon, Etsy, Dell, Snapchat, AT&T, Under Armor, etc..), and now help select companies improve digital marketing performance. Tiger Tracks' CEO was formerly Chief Growth Officer for a venture-backed company where he leveraged digital marketing to scale the business to over a $350MM valuation, and now uses these learnings to help the early-stage companies that partner with TigerTracks. About the Tiger Tracks free Marketing Audit: Tiger Tracks is happy to offer its signature free digital-marketing audit to businesses in its network. During the audit we deep-dive your current digital marketing setup to identify gaps, highlight untapped opportunities, and provide a customized plan to improve performance. It makes for highly useful analysis at no cost. Typical outcomes of our audits include uncovering significant wasted ad spend due to incorrect targeting/settings, improving conversion rates of ad creative and landing pages, fixing key tracking issues, and more. As a result, companies are often able to reduce their CaC by more than 50% while materially increasing ads-driven revenue due to the actionable insights from our audit. Please reach out directly over LinkedIn, or to cliff@tigertracks.ai, and we'll be happy to schedule an introductory call.

Palm Beach, Florida, USA

39 employees (13 in marketing)

www.tigertracks.ai

Traffic Signals

Monthly Visitors

2.4K

Monthly Google Ads Budget

Traffic Source Mix

29.9%

Direct

38.8%

Referral

5.1%

Social

24.9%

Paid

1.3%

Headcount Trend

Current headcount: ~39

Marketing Team

Marketing Team Size

12 (31% of company)

Median Career Experience

7.5 years

Median Tenure

1.3 years

People

Recent News

Google Alums at Tiger Tracks Agency Spur Rapid Growth with Tech Industry Tactics

Jul 9, 2025 • Little Black Book | LBBOnline

Responsibilities

Manage Google Hotel Ads end to end: property-level bidding, commission models (CPC, CPA, Commission per Stay), feed health, and connectivity-partner integration (Koddi, Sojern, Derbysoft, or similar).
Run TripAdvisor Plus and Sponsored Placements, tune bid strategies, and optimize property-level performance.
Manage Trivago CPC campaigns, monitor rate competitiveness, and keep profiles and imagery optimized.
Operate Kayak managed campaigns, apply bid modifiers, and tune device and market-level performance.
Set up and manage HotelsCombined (Wego) campaigns with market-level bidding and rate parity monitoring.
Plan and execute Google Ads across Search (brand and non-brand), Performance Max for Travel Goals, Demand Gen, Display, and YouTube. Maintain Google Hotel Center feed accuracy, resolve disapprovals, and improve price-accuracy scores.
Run full-funnel Meta campaigns: prospecting, retargeting, Advantage+, and Dynamic Ads for Travel driven by property catalogs. Plan and buy CTV and programmatic video (e.g., The Trade Desk, DV360, Netflix Ads, YouTube CTV) with travel-intent targeting and geo-conquesting.
Instrument measurement via GA4, GTM, Enhanced Conversions, and offline / booking-engine conversion imports.
Own monthly planning, pacing, and forecasting across all paid channels.
Build and maintain Looker Studio (or equivalent) dashboards covering channel performance, metasearch commission, and booking-funnel metrics.

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Top 1% of applicants do these two things.

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Traffic Signals

Headcount Trend

Marketing Team

People

Founders / CEO

HR / Recruitment

Marketing Leadership

Recent News