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11 marketing jobs

Bass Pro Shops logo
2 months ago

Technical SEO Specialist - Onsite

Bass Pro Shops

Springfield, MO (On-site)Full time
Bass Pro Shops logo
2 months ago

Technical SEO Specialist

Bass Pro Shops

Springfield, MO (On-site)Full time
Bass Pro Shops logo
2 months ago

Sr. Digital Creative Designer

Bass Pro Shops

Springfield, MO (On-site)Full time
Bass Pro Shops logo
4 months ago

Marketing Operations Specialist

Bass Pro Shops

Springfield, MO (On-site)Full time
Bass Pro Shops logo
4 months ago

Marketing Programs Specialist

Bass Pro Shops

Springfield, MO (On-site)Full time
Bass Pro Shops logo
4 months ago

Partnerships Marketing Specialist

Bass Pro Shops

Springfield, MO (On-site)Full time
Bass Pro Shops logo
4 months ago

Public Relations Manager

Bass Pro Shops

Taney County, MO (On-site)Full time
Bass Pro Shops logo
4 months ago

Communications Specialist

Bass Pro Shops

Missouri, USA (On-site)Full time
Bass Pro Shops logo
4 months ago

Loyalty Marketing Manager

Bass Pro Shops

Springfield, MO (On-site)Full time
Bass Pro Shops logo
4 months ago

Social Media Manager

Bass Pro Shops

Springfield, MO (On-site)Full time
Bass Pro Shops logo
5 months ago

CLUB Activation Manager

Bass Pro Shops

Springfield, MO (On-site)Full time

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11 jobs
Bass Pro Shops logo

Technical SEO Specialist - Onsite

Bass Pro Shops

Springfield, MO (On-site)

In-houseFull-timeSenior level3+ years exp.
2 months ago
Bass Pro Shops logo

Technical SEO Specialist

Bass Pro Shops

Springfield, MO (On-site)

In-houseFull-timeMid level3+ years exp.
2 months ago
Bass Pro Shops logo

Sr. Digital Creative Designer

Bass Pro Shops

Springfield, MO (On-site)

In-houseFull-timeSenior level4+ years exp.
2 months ago
Bass Pro Shops logo

Marketing Operations Specialist

Bass Pro Shops

Springfield, MO (On-site)

In-houseFull-timeMid level2+ years exp.
4 months ago
Bass Pro Shops logo

Marketing Programs Specialist

Bass Pro Shops

Springfield, MO (On-site)

In-houseFull-timeMid level2+ years exp.
4 months ago
Bass Pro Shops logo

Partnerships Marketing Specialist

Bass Pro Shops

Springfield, MO (On-site)

In-houseFull-timeMid level2+ years exp.
4 months ago
Bass Pro Shops logo

Public Relations Manager

Bass Pro Shops

Taney County, MO (On-site)

In-houseFull-timeManager4+ years exp.
4 months ago
Bass Pro Shops logo

Communications Specialist

Bass Pro Shops

Missouri, USA (On-site)

In-houseFull-timeMid level2+ years exp.
4 months ago
Bass Pro Shops logo

Loyalty Marketing Manager

Bass Pro Shops

Springfield, MO (On-site)

In-houseFull-timeMid level4+ years exp.
4 months ago
Bass Pro Shops logo

Social Media Manager

Bass Pro Shops

Springfield, MO (On-site)

In-houseFull-timeMid level5+ years exp.
4 months ago
Bass Pro Shops logo

CLUB Activation Manager

Bass Pro Shops

Springfield, MO (On-site)

In-houseFull-timeSenior level4+ years exp.
5 months ago
Bass Pro Shops logo
Bass Pro Shops

Technical SEO Specialist - Onsite

Springfield, MO (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and scale enterprise Technical SEO across large sites, coordinating audits, fixes, and automation to improve crawlability, indexation, and rankings.

  • Own technical SEO strategy and audits across web, mobile, content hubs, and ecommerce with measurable crawl and traffic gains.
  • Collaborate with Dev, UX, and product teams to ship SEO-enabled releases and build internal tools and dashboards for ongoing visibility.
  • Leverage automation, APIs, and enterprise tools to streamline audits, metadata management, and reporting for AI-enabled search experiences.

Job Description

Responsibilities
  • Execute and support enterprise Technical SEO strategies designed to improve crawlability, indexation, rankings, traffic, and conversion performance
  • Conduct comprehensive technical SEO audits across websites, mobile experiences, content hubs, and ecommerce platforms
  • Monitor and troubleshoot SEO issues using platforms such as Google Search Console, Screaming Frog, Conductor, Ahrefs, SEMrush, Adobe Analytics, GA4, and related enterprise SEO tools
  • Support structured data and entity optimization initiatives to improve visibility within AI-powered search experiences and rich results
  • Work directly with development teams to ensure SEO best practices are integrated into website releases and sprint planning
  • Utilize GitHub and related version control workflows to review, document, validate, and manage SEO-related code deployments and technical requirements
  • Collaborate with developers on implementation of: SSR; React/JavaScript SEO best practices; API integrations; Structured data frameworks; Headless CMS environments; Performance optimization
  • Build or assist in developing internal SEO tools, automation workflows, scripts, dashboards, and reporting solutions to improve operational efficiency
  • Leverage APIs and automation platforms to streamline SEO audits, metadata management, content validation, reporting, and monitoring
  • Assist in QA testing for SEO-related releases and technical implementations
Requirements
  • Bachelor’s Degree in Web Development, Marketing, Computer Science, Information Systems, or related field preferred
  • Minimum of 3–5 years of SEO experience with a strong focus on Technical SEO
  • Strong understanding of enterprise ecommerce SEO best practices
  • Experience working with large-scale websites and complex site architectures
  • Strong understanding of: HTML
  • CSS
  • JavaScript
  • Technical SEO fundamentals
  • Structured data/schema markup
  • XML sitemaps
  • Robots.txt
  • Canonicalization
  • Rendering/indexation concepts
  • Experience using GitHub or other version control systems in collaboration with development teams
  • Experience utilizing APIs, automation tools, or scripting to streamline SEO workflows
  • Experience working with enterprise CMS platforms, ecommerce platforms, or headless architectures
  • Proficiency with SEO tools such as: Google Search Console; Screaming Frog; SEMrush; Yext/RIOSEO or other Local Management Service; Conductor; GA4; Adobe Analytics
  • Strong analytical, problem-solving, and communication skills
  • Ability to prioritize multiple projects in a fast-paced environment
  • Ability to work independently with minimal supervision
Benefits
  • Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
  • Medical
  • Dental
  • Vision
  • Health Savings Account
  • Flexible Spending Account
  • Voluntary benefits
  • 401k Retirement Savings
  • Paid holidays
  • Paid vacation
Bass Pro Shops logo

Bass Pro Shops

3.6 Glassdoor

Bass Pro Shops is North America’s premier outdoor and conservation company. Founded in 1972 when Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today we provide customers with premier destination retail in more than 150 locations across North America. In 2017 Bass Pro Shops acquired Cabela’s to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service.Guided by the visionary leadership of our founder and CEO Johnny Morris, Bass Pro Shops is making a significant impact in on the future of conservation and the communities we serve. More than 40 years after Johnny began helping people connect with nature through a tiny bait shop, our conservation mission is to inspire people to enjoy, love and conserve the great outdoors.Beyond retail, Bass Pro Shops also operates White River Marine Group, the world’s largest manufacturer of boats, plus award-winning resorts and nature destinations including Big Cedar Lodge, America’s Premier Wilderness Resort. Our passion for connecting people to nature extends to our CLUB program where customers earn points toward free gear and experiences, and a series of not-for-profit conservation attractions.

Founded in 1972
Springfield, Missouri, USA
9.6K employees (675 in marketing)
www.basspro.com
65% recommend to a friend
79% CEO approval

Traffic Signals

Monthly Visitors
13.5M
Monthly Google Ads Budget
$507.9K
Traffic Source Mix
Search
41.5%
Direct
47.2%
Referral
6.3%
Social
3.5%
Paid
1.2%

Headcount Trend

Current headcount: ~9.6K

Marketing Team

Marketing Team Size
480 (5% of company)
Median Career Experience
10 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
1

People

Marketing Leadership

Collin Mellott
Collin Mellott
Director of Marketing
At the company for 2 years 11 months
Dayle Duggins
Dayle Duggins
Assistant Director of Digital Marketing | Bass Pro Shops Hospitality
At the company for 3 years 8 months
Robert Long
Robert Long
Director of Marketing
At the company for 6 years 3 months
Tim Scott
Tim Scott
Senior Director, Direct Marketing and Operations
At the company for 21 years 2 months

Funding

Last Raise
Series Unknown, 11 years ago

Funding History

  • Feb 2015
    Series Unknown

Recent News

Bass Pro Shops under construction at mega $2.5B N.J. redevelopment project
Oct 4, 2025 • NJ.com
Bass Pro Shops & White River Marine Group Acquire Hobie Water Sports Brand, Bringing New Jobs to Missouri
Sep 25, 2025 • PR Newswire
White River Marine Group, North America’s leading outdoor and conservation-focused company, acquires legendary water sports brand Hobie – will return Hobie production and jobs from Mexico back to America’s Heartland, Lebanon, Missouri, U.S.A. - Bass
Sep 24, 2025 • Bass Pro Shops
Bass Pro Shops Acquires Hobie, Bringing Iconic Brand Back to the USA
Sep 24, 2025 • Wired2Fish
Bass Pro Shops and White River Marine Group acquires Hobie, bringing production back to the USA
Sep 24, 2025 • KY3
Bass Pro Shops plans 2025 opening in Permian Basin
Sep 19, 2025 • Midland Reporter-Telegram
Toad Thumper Lure strives for perfection, sees triple-digit growth
Aug 31, 2025 • Talk Business & Politics
Fishermen, rejoice — Bass Pro Shop has fishing gear up to 40% off for Labor Day
Aug 29, 2025 • AOL.com
Bass Pro Shops hosting job fair for new Odessa location
Aug 28, 2025 • CBS7
5 Services You Probably Didn't Know Bass Pro Shops Offers
Aug 28, 2025 • SlashGear.com
MLF announces Bass Pro Shops REDCREST 2026 on Table Rock Lake
Aug 27, 2025 • Major League Fishing
Hiring event held for Bass Pro Shops' Odessa location
Aug 27, 2025 • newswest9.com
Bass Pro Shops to host job fair in Odessa
Aug 21, 2025 • CBS7
Capital Region Welcomes Bass Pro Shops® to Clifton Park with a Ribbon Cutting
Aug 18, 2025 • Capital Region Chamber
Highland Park violence prevention activists take commercial approach in targeting gun companies
Aug 12, 2025 • Chicago Sun-Times - Business
Bass Pro Shops Announces New Location in Osage Beach, Missouri
Aug 4, 2025 • Outdoor Wire
Community reacts to Bass Pro Shops planned arrival to Osage Beach
Aug 2, 2025 • KOMU 8
Bass Pro Shops Coming To Lake Of The Ozarks! New Location Planned For Osage Beach Outlet Mall
Aug 1, 2025 • LakeExpo.com
Bass Pro Shops coming to Osage Beach in spring of 2027
Aug 1, 2025 • KRCG
Osage Beach, Mo., small business owners share excitement for Bass Pro Shops coming to the outlet mall redevelopment
Aug 1, 2025 • KY3
Bass Pro Shops coming to Osage Beach Outlet Marketplace spot
Aug 1, 2025 • KOMU 8
Bass Pro Shops makes Capital Region debut in Clifton Park
Jul 30, 2025 • WNYT.com
Bass Pro Shops celebrates new Clifton Park location with 'Evening of Conservation'
Jul 30, 2025 • WRGB
Clifton Park issues traffic advisory for Bass Pro Shops grand opening
Jul 29, 2025 • NEWS10 ABC
Clifton Park officials recommend alternate travel routes for Bass Pro Shops opening event
Jul 29, 2025 • WRGB
Hook big savings: How to score deals at Bass Pro Shops Clifton Park
Jul 25, 2025 • Times Union
Clifton Park Bass Pro Shops set to open July 30
Jul 22, 2025 • WNYT.com
Bass Pro Shops prepares for July 30 grand opening in Clifton Park
Jul 22, 2025 • Times Union
Bass Pro Shops in Clifton Park preparing for grand opening
Jul 22, 2025 • NEWS10 ABC
Bass Pro Shops Named America’s Best Outdoor Retailer Four Years in a Row
Jul 17, 2025 • Bass Pro Shops
Bass Pro Shops to Open in Grand Fashion on July 30
Jul 17, 2025 • Saratoga TODAY newspaper
Bass Pro Shop Sets Opening Date for New York Store
Jul 11, 2025 • hudsonvalleycountry.com
Clifton Park’s Bass Pro Shops location set for July 30 grand opening
Jul 11, 2025 • Times Union
Bass Pro Shops Opening in Clifton Park on July 30 with Live Music and Special Guests
Jul 11, 2025 • B95.5
Bass Pro Shops opening in Clifton Park July 30
Jul 10, 2025 • NEWS10 ABC
Bass Pro Shops announces July 30 Grand Opening and Evening for Conservation celebration for new Outdoor World location in Clifton Park, New York
Jul 10, 2025 • Bass Pro Shops
What stores are open and closed for the 4th of July 2025? Walmart, Costco, Target, more
Jul 4, 2025 • 9to5Toys
Cabela's in Wichita rebranded as a Bass Pro Shops, 8 years after acquisition
Jun 30, 2025 • Seattle TechFlash
Bass Pro Shops receives building permit for Fort Smith 'outpost' | Here are the details
Jun 18, 2025 • 5newsonline.com
Building permit issued for Bass Pro Shops store in Fort Smith
Jun 17, 2025 • Talk Business & Politics
Bass Pro expanding in Pennsylvania
Jun 9, 2025 • Springfield Business Journal
‘It is rewarding’: Kids get chance to fish at Bass Pro Shops
Jun 6, 2025 • WRDW
Former Lycoming Mall site reels in Bass Pro Shops
Jun 5, 2025 • NorthcentralPA.com
Bass Pro Shops coming to former Lycoming Mall site in Muncy Township
Jun 5, 2025 • sungazette.com
Bass Pro Shops to locate another store in Pa. in former mall complex
Jun 5, 2025 • PennLive.com
Lycoming Mall plans for Bass Pro Shops
Jun 5, 2025 • WNEP
Bass Pro Shops, North America’s premier outdoor and conservation company, announces plans for new Outpost location in Muncy, Pennsylvania, to serve the greater Williamsport region
Jun 5, 2025 • Bass Pro Shops
Johnny Morris and Bass Pro Shops donate more than 40,000 rods and reels nationwide in challenge to get more kids fishing - Bass Pro
Jun 3, 2025 • Bass Pro Shops
TOPDON US Grows Retail Presence Across the Country Through Bass Pro Shops, West Marine, AutoZone, Big 5 Sporting Goods and Tractor Supply
Jun 3, 2025 • TOPDON USA
TOPDON US Grows Retail Presence Across the Country Through Bass Pro Shops, West Marine, AutoZone, Big 5 Sporting Goods and Tractor Supply
Jun 3, 2025 • Morningstar.com
Retailer Bass Pro, Cabela's hit with price-fixing class action
Jun 2, 2025 • Reuters
The booming business of returned products in the US
May 25, 2025 • Straits Times
Bass Pro Shops hosts cookout to commend veterans for Memorial Day
May 24, 2025 • WRDW
Hundreds gather to celebrate Bass Pro Shops new Twin Ports location
May 21, 2025 • Northern News Now
Bass Pro Shops opens in Hermantown
May 21, 2025 • WDIO.com
Bass Pro Shops opens in Hermantown
May 19, 2025 • Duluth News Tribune
Walmart turns to India to avoid high tariffs, but garment workers scarce
May 10, 2025 • Qatar Tribune
Walmart calls, but India's garment worker woes blunt tariff edge
May 9, 2025 • IndiaTimes
Walmart calls, but India's garment worker woes blunt tariff edge
May 9, 2025 • MarketScreener
Walmart seeks India deals, but garment worker shortage blunts tariff edge
May 9, 2025 • Business Standard India
Bass Pro Shops announces May 21 Grand Opening and Evening for Conservation celebration for new Outpost location in Duluth, Minnesota
May 8, 2025 • Bass Pro Shops
DU, Bass Pro Shops Partnership Allows Hunters and Anglers to Protect Waterfowl Habitat
May 7, 2025 • Ducks Unlimited
Photos: Bass Pro Shops takes shape as job fair looms
May 6, 2025 • Times Union
Qorvis Hosts Helping a Hero Veterans at Exclusive Butterworth’s Reception
May 1, 2025 • EIN Presswire
Bass Pro Shop Preparing to Open in Upstate New York
Apr 23, 2025 • hudsonvalleycountry.com
Bass Pro Shops to host hiring event for new Clifton Park store
Apr 21, 2025 • NEWS10 ABC
Bass Pro Shops considering Corpus Christi location, but some small businesses say: 'Not so fast'
Apr 21, 2025 • kiiitv.com
Easter Sunday 2025 in US: Walmart, Target, Chick-fil-A—Full list of open and closed restaurants, grocery stores
Apr 20, 2025 • Livemint.com
Bass Pro Shops officials to scout out locations in Corpus Christi next week
Apr 16, 2025 • kiiitv.com
Bass Pro Shops opens new store in Tyler with grand opening ceremony
Apr 16, 2025 • KETK.com
Bass Pro Shops holds opening ceremony in Tyler
Apr 16, 2025 • KLTV.com
I Spent the Night in a Bass Pro Shop…and Woke Up Happy
Apr 15, 2025 • Garden & Gun
Bass Pro to open in Tucson's southside, creating 128 jobs
Apr 10, 2025 • KVOA
Bass Pro Shops breaks ground on Tucson's Southside
Apr 8, 2025 • KGUN 9
Bass Pro Shops grand opening in Tyler set for April 16
Apr 8, 2025 • KLTV.com
Billionaires with ties to St. Louis make Forbes' annual list
Apr 2, 2025 • Seattle TechFlash
Creators want to go steady with big brands
Apr 1, 2025 • Tubefilter
Bass Pro Shops in Tyler to open April 16 with star-studded ceremony
Mar 27, 2025 • cbs19.tv
Bass Pro Shops announces April 16 Grand Opening and Evening for Conservation celebration for new retail location in Tyler, Texas
Mar 27, 2025 • Bass Pro Shops
Bass Pro Shops hiring for soon-to-open Hermantown location
Mar 26, 2025 • Northern News Now
Fothergill snags 29-6 bag to take commanding lead at Bassmaster Classic
Mar 23, 2025 • PR Newswire
McKinney overcomes early nerves to take Day 1 Classic lead
Mar 22, 2025 • PR Newswire
Fothergill snags 29-6 bag to take commanding lead at Bassmaster Classic
Mar 22, 2025 • Morningstar, Inc.
Rocket City makes final preparations for Bass Pro Shops REDCREST 2025 Presented by MillerTech Energy
Mar 13, 2025 • Major League Fishing
Bass Pro Shops REDCREST 2025 coming to north Alabama in April
Mar 13, 2025 • WAFF
Helping a Hero, Bass Pro Shops, and Cabela’s Release Special Video Honoring America’s Patriots and Military
Mar 13, 2025 • EIN News
Helping a Hero, Bass Pro Shops, and Cabela’s Release Special Video Honoring America’s Patriots and Military Heroes
Mar 13, 2025 • EIN Presswire
Bassmaster Honors Rick Clunn’s Legendary 50-year Career
Mar 12, 2025 • Fishing Tackle Retailer
Up to 50% off at Bass Pro Shops Spring Fishing Classic
Mar 11, 2025 • Outdoor Life
Bass Pro's Biggest Sale of the Year Is Here—These Are the Best Deals
Mar 10, 2025 • Field & Stream
Drew Gill Wins MLF Bass Pro Tour PowerStop Brakes Stage 3 Presented by Strike King at Lake Murray
Mar 10, 2025 • Cadillac News
Bass Pro Tour MLFNOW! live stream, Stage 3 Day 4 (3/9/2025)
Mar 9, 2025 • Major League Fishing
Becker Paces Field in Knockout Round at MLF Bass Pro Tour PowerStop Brakes Stage 3 at Lake Murray
Mar 8, 2025 • The Bass Cast
Sprague's Relentless Charge: Day One Stage Three of the Bass Pro Tour
Mar 7, 2025 • Sports Illustrated
The Top 10 Deals of the Bass Pro Shops Spring Fishing Classic
Mar 7, 2025 • Outdoor Life
Save Up to 50% at the Bass Pro Spring Classic
Mar 6, 2025 • Wired2Fish
888BoatLaw.com Awards $1000 For FWC Pink Tag Bass Contest
Mar 6, 2025 • PRLog
Spring Classic Fishing Sale offers the best savings and family fun at Bass Pro Shops and Cabela’s
Mar 3, 2025 • Bass Pro Shops
Wildlife Hunting Tourism Market Detailed in New Research Report By 2032 | Safari Club International, Cabela's
Feb 26, 2025 • EIN Presswire
What benefits could you get for working at Tyler's new Bass Pro Shops?
Feb 18, 2025 • cbs19.tv