Drive enterprise content and activation for AutoNation’s New Vehicles, balancing master brand with OEM moments and orchestrating cross-channel launches.

Own enterprise content planning and activation for the New Vehicles business.
Must-have: 6–8+ years in marketing, content planning, or integrated marketing with multi-channel activation.
Standout: Experience coordinating with OEMs and brand guidelines in highly regulated environments.

Job Description

Responsibilities

Own enterprise content planning and activation for the New Vehicles business
Intentionally balance AutoNation-led messaging with OEM moments, architecting when and where each leads based on audience, channel, and tactic
Lead merchandising strategy for retail creative execution, ensuring content supports local stores while laddering up to the master brand
Plan content needs and cross-channel integration for key OEM sales events and product launches
Maintain deep working knowledge of OEM brand, creative, and compliance guidelines
Facilitate activation of OEM offers based on monthly manufacturer incentives and programs
Partner with Strategy & Planning, Media, and Brand teams to tailor content by channel and audience
Brief internal creators and agency partners on executional requirements and timelines
Oversee the content production lifecycle in support of brand campaigns, including briefing, adaptation, proofing, approvals, and distribution
Ensure OEM compliance, brand consistency, and operational feasibility across all activated content

Requirements

Bachelor’s degree in Marketing, Communications, or a related field
6–8+ years of experience in marketing, content planning, campaign activation, or integrated marketing roles, ideally within retail, automotive, or multi-brand environments
Proven experience activating enterprise or brand campaigns across multiple channels, translating strategy into execution
Experience working with OEMs, brand guidelines, or highly regulated brand environments, with a strong understanding of compliance requirements
Demonstrated ability to balance master brand standards with partner or product-specific needs
Strong cross-functional leadership and stakeholder management skills in matrixed organizations
Experience partnering with Media, Brand, Strategy & Planning, and Field Marketing teams
Highly organized, detail-oriented operator with the ability to manage multiple workstreams simultaneously
Strategic thinker with a practical, solutions-oriented mindset and a bias toward action
Must meet company requirements for employment

Benefits

Competitive compensation and 401k matching
Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits.
Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear
Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers
Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide

AutoNation

3.4 Glassdoor

As America’s most admired automotive retailer, AutoNation is transforming the automotive industry through its bold leadership, innovation, and comprehensive brand extensions. We are committed to hiring driven, diverse Associates and supporting them in growing their career within AutoNation. We offer paid training, competitive pay & benefits, and a culture that believes in investing in our Associates’ professional futures. With over 300 locations from coast to coast, AutoNation has an opportunity for you. We’ve sold over 14 million vehicles, the first automotive retailer to reach this milestone. Our success is driven by our commitment to delivering an excellent Customer experience through customer-focused sales and service processes. We believe deeply in giving back, and every car we sell helps to raise cancer research and treatment awareness with a Pink Plate. We have proudly raised over $40 million dollars to drive out cancer, create awareness, and support critical research.Join us as we pave the way to moving our company, our communities, and our industry forward. Apply today at a location near you or wherever you dream the road will take you.

Founded in 1996

Fort Lauderdale, Florida, USA

11K employees (412 in marketing)

jobs.autonation.com

56% recommend to a friend

58% CEO approval