Must-have: 8–12+ years in partner or channel marketing with leadership experience
Standout: Proven ability to build scalable partner enablement tools and GTM playbooks

Job Description

Responsibilities

Own and execute a comprehensive partner marketing and sales enablement strategy to drive pipeline, demand, conversion, and revenue through third-party distribution channels
Serve as a strategic partner to Business Development to onboard new distribution partners
Develop marketing proposals, co-marketing strategies, and launch plans
Enable deal conversion through high-quality presentations, business cases, and forecasts
Co-own partner channel performance, operating as a growth leader rather than a downstream support function
Design and scale partner marketing frameworks, playbooks, and GTM models aligned to varying partner types and levels of maturity
Build self-serve enablement capabilities for partners with sophisticated marketing organizations, while maintaining high-touch support for strategic accounts
Develop and standardize partner enablement tools, including: Marketing toolkits and asset libraries; Content, messaging, and campaign frameworks; Training materials, playbooks, and onboarding resources
Drive measurable improvements in demand generation, conversion rates, CPA, AWP, and customer experience across partner channels
Establish scalable content and creative refresh calendars, with particular focus on employee benefits and affinity partners

Requirements

High school diploma or GED required .
Bachelor’s degree or equivalent experience in marketing, business, or a related field
8–12+ years of experience in partner marketing, channel marketing, B2B/B2B2C growth, or sales enablement
5+ years of experience leading and developing high-performing teams
Proven track record driving growth through third-party distribution or partner ecosystems
Experience building scalable partner marketing programs and enablement infrastructure
Strong executive presence with experience influencing senior and C-level stakeholders
Highly analytical and commercially oriented, with experience using data to drive optimization and decision-making
Willingness to travel 10–30% as business needs require
-

Preferred

Strong communication and interpersonal skills
MBA and/or deep experience in insurance, financial services, or regulated industries
Strong understanding of partner ecosystems, B2B2C distribution models, and channel economics
Expertise in digital marketing, demand generation, and co-marketing strategies
Strategic thinker with a strong execution bias; capable of building systems, not just managing relationships
Exceptional communication, storytelling, and presentation skills
Innovative mindset with a passion for testing, learning, and scaling what works
Strong consultative leadership approach focused on mutual growth and long-term partnerships

Independence Pet Group

Independence Pet Group (IPG), a subsidiary of IPH, is one of North America’s largest pet insurance and services organizations. Our impressive family of brands (Figo, Felix, ASPCA Pet Health Insurance, Pets Plus Us, and AKC Pet Insurance) supports insurance for more than 1,000,000 pets in the U.S. and Canada and provides well-being, safety, resources, and business solutions to the pet industry, including microchip identification and an online pet registry.

Founded in 2021

Chicago, Illinois, USA

744 employees (49 in marketing)

www.independencepetgroup.com

Traffic Signals

Monthly Visitors

15.3K

Traffic Source Mix

19.4%

Direct

71.2%

Referral

5.2%

Social

2.6%

Paid

1.5%

Headcount Trend

Current headcount: ~740

Marketing Team

Marketing Team Size

34 (5% of company)

Funding

Total Funding

$55.6M

Last Raise

$55.6M

Private Equity, 2 years ago

Funding History

Nov 2023
Private Equity • $55.6M

Marketing jobs

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All marketing roles in the US

All marketing roles in the US

Director of Partner Marketing

Sr. Social Media Marketing

Digital Marketing Manager- Media Buyer

Email Marketing Manager

Sr Brand Manager- Marketing

Director of Partner Marketing

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Independence Pet Group

Traffic Signals

Headcount Trend

Marketing Team

Funding

Funding History

Recent News

All marketing roles in the US

All marketing roles in the US

Director of Partner Marketing

Sr. Social Media Marketing

Digital Marketing Manager- Media Buyer

Email Marketing Manager

Sr Brand Manager- Marketing

Director of Partner Marketing

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Independence Pet Group

Traffic Signals

Headcount Trend

Marketing Team

Funding

Funding History

Recent News