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Marketing jobs

8 marketing jobs

3 hrs ago

Product Marketing Manager (Growth)

Housecall Pro

USA (Remote)Full time$102K/yr – $130K/yr

3 weeks ago

Lifecycle Marketing Technologist

Housecall Pro

USA (Remote)Full time$84K/yr – $104K/yr

3 weeks ago

Senior Manager, Creative

Housecall Pro

USA (Remote)Full time$125K/yr – $159K/yr

3 weeks ago

Senior Product Marketing Manager I (VoC and Competitive Intelligence)

Housecall Pro

USA (Remote)Full time$127K/yr – $162K/yr

6 weeks ago

Senior Manager, Performance Marketing (Mobile)

Housecall Pro

USA (Remote)Full time$134K/yr – $162K/yr

6 weeks ago

Senior Manager, Conversion Rate Optimization

Housecall Pro

USA (Remote)Full time$134K/yr – $162K/yr

6 weeks ago

Senior Manager, Performance Marketing

Housecall Pro

USA (Remote)Full time$134K/yr – $160K/yr

7 weeks ago

Lead, Lifecycle Marketing

Housecall Pro

USA (Remote)Full time$84K/yr – $104K/yr

Marketing jobs in the US

8 jobs

Product Marketing Manager (Growth)

Housecall Pro

USA (Remote)

$102K/yr - $130K/yrIn-houseFull-timeMid level5+ years exp.

3 hrs ago

Lifecycle Marketing Technologist

Housecall Pro

USA (Remote)

$84K/yr - $104K/yrIn-houseFull-timeSenior level5+ years exp.

3 weeks ago

Senior Manager, Creative

Housecall Pro

USA (Remote)

$125K/yr - $159K/yrIn-houseFull-timeSenior level7+ years exp.

3 weeks ago

Senior Product Marketing Manager I (VoC and Competitive Intelligence)

Housecall Pro

USA (Remote)

$127K/yr - $162K/yrIn-houseFull-timeSenior level7+ years exp.

3 weeks ago

Senior Manager, Performance Marketing (Mobile)

Housecall Pro

USA (Remote)

$134K/yr - $162K/yrIn-houseFull-timeSenior level8+ years exp.

6 weeks ago

Senior Manager, Conversion Rate Optimization

Housecall Pro

USA (Remote)

$134K/yr - $162K/yrIn-houseFull-timeSenior level8+ years exp.

6 weeks ago

Senior Manager, Performance Marketing

Housecall Pro

USA (Remote)

$134K/yr - $160K/yrIn-houseFull-timeSenior level7+ years exp.

6 weeks ago

Lead, Lifecycle Marketing

Housecall Pro

USA (Remote)

$84K/yr - $104K/yrIn-houseFull-timeSenior level5+ years exp.

7 weeks ago

Housecall Pro

Product Marketing Manager (Growth)

USA (Remote)

$102K/yr – $130K/yrMid Level5+ years expFull time

Posted 3 hrs ago

Job Summary

Own and optimize go-to-market and product adoption initiatives across onboarding, activation, and feature communication, coordinating with Product, Lifecycle Marketing, and Growth to drive experiments and informed messaging.

Own go-to-market strategies for free trial, onboarding, and product activation.
Lead in-product experiments and messaging to improve activation and adoption across funnels.

Job Description

Responsibilities

Own go-to-market strategies for free trial, onboarding, and product activation, from initial website messaging through a Pro's first completed job
Develop compelling product messaging and positioning that communicates value, differentiates our offerings, and drives product adoption
Plan, execute, and analyze A/B tests across onboarding flows, paywalls, and in-app experiences to identify opportunities and scale successful approaches
Guide how and when new features are introduced within the product through in-app guides, surveys, banners, and checklists, establishing best practices for cross-functional teams
Lead change management and communication strategies for platform-wide updates, including navigation changes and mobile redesigns, to support seamless adoption
Partner with Product, Lifecycle Marketing, and Growth teams to align go-to-market initiatives, onboarding experiments, and product messaging with customer needs
Analyze funnel performance, cohort data, and customer behavior to identify friction points and recommend improvements to activation and adoption
Conduct customer research with new Pros and those who churn early to uncover insights that inform messaging, product experiences, and roadmap recommendations
Monitor and report on the effectiveness of product marketing initiatives, using performance data and customer feedback to refine strategies and improve business outcomes

Requirements

Bachelor's degree in Marketing, Business, or a related field, or equivalent work experience
5+ years of experience in SaaS product marketing or growth, including at least 2 years focused on self-serve or product-led growth motions such as free trials, onboarding, or in-product adoption
Proven experience developing and executing go-to-market strategies, product messaging, and customer adoption initiatives
Hands-on experience designing, executing, and analyzing in-product experiments, including A/B testing and performance measurement
Proficiency in analyzing customer behavior, funnel performance, and cohort data using analytics tools (e.g., Amplitude, SQL, business intelligence tools)
Strong understanding of customer segmentation, market research, and product-led growth strategies
Experience writing clear, compelling product messaging and in-app content for non-technical audiences
Demonstrated ability to leverage AI tools to improve workflows, streamline execution, or enhance outputs
Experience using in-app guidance or lifecycle marketing tools (e.g., Amplitude Guides, Pendo, Appcues, Iterable), preferred

Preferred

Experience working in small and medium-sized business (SMB) or vertical SaaS environments, particularly in home services, construction, or field service, preferred
Experience using in-app guidance or lifecycle marketing tools (e.g., Amplitude Guides, Pendo, Appcues, Iterable), preferred

Benefits

A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
Paid holidays and flexible, take-it-as-you-need-it paid time off
Equity in a rapidly growing startup backed by top-tier VCs
Monthly tech reimbursements
A culture built on innovation that values big ideas, no matter where they come from

Housecall Pro

3.7 Glassdoor

Housecall Pro was founded in 2013 with one mission: to help home service professionals succeed.Today, more than 200,000 Pros use our powerful, easy-to-use platform to run and grow their businesses—from scheduling and dispatching to payments, customer communication, and beyond. We make work simpler, more innovative, and more profitable.But we’re more than just software—we’re a movement. We #ChampionTheTrades by providing the tools, resources, training, and community to support every Pro on their journey.Whether you're HVAC, Plumbing, Electrical, Cleaning, or any skilled trade—we’re here for you. we’ve built the largest, most connected network of home service Pros united by purpose and pride.We show up for our Pros every day—through mentorship, recognition, and advocacy. Because when you grow, we all grow.Join the movement. Champion the Trades with us: https://bit.ly/46SBt9k

Founded in 2013

Denver, Colorado, USA

1.3K employees (106 in marketing)

www.housecallpro.com

69% recommend to a friend

78% CEO approval

Salaries

Posted range

$102K/yr – $130K/yr

Taken straight from the job posting.

See all Housecall Pro salaries

Marketing Team

Marketing Team Size

69 (5% of company)

Median Career Experience

8.5 years

Median Tenure

2.5 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Katie Sheridan

Director, Partner Marketing

At the company for 6 months

Lynette Grodskiy

Product Marketing Manager

At the company for 1 year 10 months

Drew Flynn

Affiliate Marketing Manager

At the company for 11 months

Funding

Total Funding

$175M

Last Raise

$65M

Series D, 4 years ago

Funding History

Jun 2022
Series D • $65M
Jun 2022
Debt Financing • $60M
Nov 2020
Secondary Market

Traffic Signals

Monthly Visitors

3.8M

Monthly Google Ads Budget

$2.1M

Traffic Source Mix

14.7%

Direct

78.9%

Referral

Social

0.7%

Paid

0.6%

Headcount Trend

Current headcount: ~1.4K

News about Housecall Pro

PostcardMania Partners with Housecall Pro to Launch Native Direct Mail Integration, Allowing Home Service Businesses to Send Automated Postcard Campaigns Directly from the App

Nov 24, 2025 • WV News

Housecall Pro Announces Winter Summit 2025

Nov 24, 2025 • Pest Control Technology

AI at the Core of Next-Gen Field Management Tools

Nov 12, 2025 • The AI Journal

Links

www.housecallpro.com

X (Twitter)

Crunchbase

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.

Career insights

Marketing · US

Explore Marketing jobs

Responsibilities

Own go-to-market strategies for free trial, onboarding, and product activation, from initial website messaging through a Pro's first completed job
Develop compelling product messaging and positioning that communicates value, differentiates our offerings, and drives product adoption
Plan, execute, and analyze A/B tests across onboarding flows, paywalls, and in-app experiences to identify opportunities and scale successful approaches
Guide how and when new features are introduced within the product through in-app guides, surveys, banners, and checklists, establishing best practices for cross-functional teams
Lead change management and communication strategies for platform-wide updates, including navigation changes and mobile redesigns, to support seamless adoption
Partner with Product, Lifecycle Marketing, and Growth teams to align go-to-market initiatives, onboarding experiments, and product messaging with customer needs
Analyze funnel performance, cohort data, and customer behavior to identify friction points and recommend improvements to activation and adoption
Conduct customer research with new Pros and those who churn early to uncover insights that inform messaging, product experiences, and roadmap recommendations
Monitor and report on the effectiveness of product marketing initiatives, using performance data and customer feedback to refine strategies and improve business outcomes

Requirements

Bachelor's degree in Marketing, Business, or a related field, or equivalent work experience
5+ years of experience in SaaS product marketing or growth, including at least 2 years focused on self-serve or product-led growth motions such as free trials, onboarding, or in-product adoption
Proven experience developing and executing go-to-market strategies, product messaging, and customer adoption initiatives
Hands-on experience designing, executing, and analyzing in-product experiments, including A/B testing and performance measurement
Proficiency in analyzing customer behavior, funnel performance, and cohort data using analytics tools (e.g., Amplitude, SQL, business intelligence tools)
Strong understanding of customer segmentation, market research, and product-led growth strategies
Experience writing clear, compelling product messaging and in-app content for non-technical audiences
Demonstrated ability to leverage AI tools to improve workflows, streamline execution, or enhance outputs
Experience using in-app guidance or lifecycle marketing tools (e.g., Amplitude Guides, Pendo, Appcues, Iterable), preferred

Preferred

Experience working in small and medium-sized business (SMB) or vertical SaaS environments, particularly in home services, construction, or field service, preferred
Experience using in-app guidance or lifecycle marketing tools (e.g., Amplitude Guides, Pendo, Appcues, Iterable), preferred

Benefits

A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
Paid holidays and flexible, take-it-as-you-need-it paid time off
Equity in a rapidly growing startup backed by top-tier VCs
Monthly tech reimbursements
A culture built on innovation that values big ideas, no matter where they come from