Own end-to-end Pro lifecycle from onboarding to expansion, aligning AI-powered programs with growth metrics.
Drive multi-channel activation and retention through personalized journeys and automated upsell in collaboration with Sales and Success.
Lead experimentation to improve activation, churn, and LTV, and steward executive-ready lifecycle strategy across teams.

Job Description

Responsibilities

Define and articulate the strategic vision for the end-to-end Pro journey, ensuring alignment with HCP’s growth and retention objectives
Oversee the development of AI-first programs in partnership with Sales and Product to nurture prospects through the early enrollment journey
Design and execute multi-channel onboarding experiences that drive fast time-to-value and early Pro engagement
Partner with Sales and Success leaders to drive expansion in LTV via automated upsell and proactive retention strategies
Lead the team in executing segment-specific strategies to drive growth and deeper penetration in priority customer segments
Collaborate with MarTech and Tooling teams to stand up a scalable, AI-driven toolset for personalized programs across email, SMS, and in-app channels
Establish KPIs and metrics to monitor conversion, activation, and churn, making data-driven adjustments to improve outcomes
Oversee the strategy and execution of the Pro-to-Pro referral program to drive organic acquisition
Encourage a culture of innovation by continuously testing, learning, and optimizing through high-velocity experimentation
Serve as the key representative for lifecycle strategy at executive meetings, advocating for the systems and partnerships needed to scale

Requirements

7–12+ years of experience in growth marketing, lifecycle marketing, or CRM, ideally within a SaaS or marketplace business
Experience in data-driven marketing and analytics
Track record of impacting customer metrics like retention, lifetime value, and conversion
Deep omni-channel fluency across email, SMS, in-app, push, and chat (i.e. CRM tools, Marketing Automation Platforms, CMS)
Proven experience driving team efficiency or output quality through the strategic use of AI tools and automation
Previous experience managing and building high-performing marketing teams
Strong analytical orientation with the ability to move from customer insight to execution briefs
Experience with SMB customer bases or field services/trades audience is a strong plus
Bachelor’s degree or equivalent work experience

Preferred

Track record of integrating AI and emerging technologies into organizational strategy and operations to accelerate innovation and scale
Hands-on experience with AI or ML-driven lifecycle tools (i.e. predictive churn models, propensity models, next-best-action agents)
Systems thinker who can bring momentum to complex, multi-stakeholder initiatives
High level of ownership and an obsession with finding friction-less solutions for our Pros
Analytically rigorous and customer-obsessed; able to zoom out to strategy and zoom in to campaign details

Benefits

A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
Paid holidays and flexible, take-it-as-you-need-it paid time off
Equity in a rapidly growing startup backed by top-tier VCs
Monthly tech reimbursements
A culture built on innovation that values big ideas, no matter where they come from

Housecall Pro

3.7 Glassdoor

Housecall Pro was founded in 2013 with one mission: to help home service professionals succeed.Today, more than 200,000 Pros use our powerful, easy-to-use platform to run and grow their businesses—from scheduling and dispatching to payments, customer communication, and beyond. We make work simpler, more innovative, and more profitable.But we’re more than just software—we’re a movement. We #ChampionTheTrades by providing the tools, resources, training, and community to support every Pro on their journey.Whether you're HVAC, Plumbing, Electrical, Cleaning, or any skilled trade—we’re here for you. we’ve built the largest, most connected network of home service Pros united by purpose and pride.We show up for our Pros every day—through mentorship, recognition, and advocacy. Because when you grow, we all grow.Join the movement. Champion the Trades with us: https://bit.ly/46SBt9k

Founded in 2013

Denver, Colorado, USA

1.3K employees (106 in marketing)

www.housecallpro.com

69% recommend to a friend

78% CEO approval

Traffic Signals

Monthly Visitors

3.8M

Monthly Google Ads Budget

$2.1M

Traffic Source Mix

14.7%

Direct

78.9%

Referral

Social

0.7%

Paid

0.6%

Headcount Trend

Current headcount: ~1.4K

Marketing Team

Marketing Team Size

69 (5% of company)

Funding

Total Funding

$175M

Last Raise

$65M

Series D, 4 years ago

Funding History

Jun 2022
Series D • $65M
Jun 2022
Debt Financing • $60M
Nov 2020
Secondary Market

Recent News

PostcardMania Partners with Housecall Pro to Launch Native Direct Mail Integration, Allowing Home Service Businesses to Send Automated Postcard Campaigns Directly from the App

Nov 24, 2025 • WV News

Housecall Pro Announces Winter Summit 2025

Nov 24, 2025 • Pest Control Technology

AI at the Core of Next-Gen Field Management Tools

Nov 12, 2025 • The AI Journal

Responsibilities

Define and articulate the strategic vision for the end-to-end Pro journey, ensuring alignment with HCP’s growth and retention objectives
Oversee the development of AI-first programs in partnership with Sales and Product to nurture prospects through the early enrollment journey
Design and execute multi-channel onboarding experiences that drive fast time-to-value and early Pro engagement
Partner with Sales and Success leaders to drive expansion in LTV via automated upsell and proactive retention strategies
Lead the team in executing segment-specific strategies to drive growth and deeper penetration in priority customer segments
Collaborate with MarTech and Tooling teams to stand up a scalable, AI-driven toolset for personalized programs across email, SMS, and in-app channels
Establish KPIs and metrics to monitor conversion, activation, and churn, making data-driven adjustments to improve outcomes
Oversee the strategy and execution of the Pro-to-Pro referral program to drive organic acquisition
Encourage a culture of innovation by continuously testing, learning, and optimizing through high-velocity experimentation
Serve as the key representative for lifecycle strategy at executive meetings, advocating for the systems and partnerships needed to scale

Requirements

7–12+ years of experience in growth marketing, lifecycle marketing, or CRM, ideally within a SaaS or marketplace business
Experience in data-driven marketing and analytics
Track record of impacting customer metrics like retention, lifetime value, and conversion
Deep omni-channel fluency across email, SMS, in-app, push, and chat (i.e. CRM tools, Marketing Automation Platforms, CMS)
Proven experience driving team efficiency or output quality through the strategic use of AI tools and automation
Previous experience managing and building high-performing marketing teams
Strong analytical orientation with the ability to move from customer insight to execution briefs
Experience with SMB customer bases or field services/trades audience is a strong plus
Bachelor’s degree or equivalent work experience

Preferred

Track record of integrating AI and emerging technologies into organizational strategy and operations to accelerate innovation and scale
Hands-on experience with AI or ML-driven lifecycle tools (i.e. predictive churn models, propensity models, next-best-action agents)
Systems thinker who can bring momentum to complex, multi-stakeholder initiatives
High level of ownership and an obsession with finding friction-less solutions for our Pros
Analytically rigorous and customer-obsessed; able to zoom out to strategy and zoom in to campaign details

Benefits

A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
Paid holidays and flexible, take-it-as-you-need-it paid time off
Equity in a rapidly growing startup backed by top-tier VCs
Monthly tech reimbursements
A culture built on innovation that values big ideas, no matter where they come from