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6 marketing jobs

McAfee logo
4 weeks ago

Director, Organic Growth

McAfee

New York City, NY (Hybrid)Full time$153K/yr – $251K/yr
McAfee logo
4 weeks ago

Director, Programmatic & Social

McAfee

New York City, NY (Remote)Full time$142K/yr – $233K/yr
McAfee logo
5 weeks ago

Senior Manager, Brand & Creative Ops

McAfee

San Jose, CA (Hybrid)Full time$124K/yr – $204K/yr
McAfee logo
2 months ago

Director of Communications & PR

McAfee

USA (Hybrid)$142K/yr – $233K/yr
McAfee logo
5 months ago

Executive Assistant & Marketing Coordinator

McAfee

Frisco, TX (Hybrid)Full time
McAfee logo
5 months ago

Senior Specialist, CRM Onboarding & Engagement - NYC Hybrid

McAfee

New York, USA (Hybrid)Full time

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6 jobs
McAfee logo

Director, Organic Growth

McAfee

New York City, NY (Hybrid)

$153K/yr - $251K/yrIn-houseFull-timeDirector/executive10+ years exp.
4 weeks ago
McAfee logo

Director, Programmatic & Social

McAfee

New York City, NY (Remote)

$142K/yr - $233K/yrIn-houseFull-timeDirector/executive5+ years exp.
4 weeks ago
McAfee logo

Senior Manager, Brand & Creative Ops

McAfee

San Jose, CA (Hybrid)

$124K/yr - $204K/yrIn-houseFull-timeSenior level10+ years exp.
5 weeks ago
McAfee logo

Director of Communications & PR

McAfee

USA (Hybrid)

$142K/yr - $233K/yrIn-houseDirector/executive12+ years exp.
2 months ago
McAfee logo

Executive Assistant & Marketing Coordinator

McAfee

Frisco, TX (Hybrid)

$60K/yr - $85K/yr (Est.)In-houseFull-timeEntry level, mid level2+ years exp.
5 months ago
McAfee logo

Senior Specialist, CRM Onboarding & Engagement - NYC Hybrid

McAfee

New York, USA (Hybrid)

$96K/yr - $139K/yr (Est.)In-houseFull-timeSenior level5+ years exp.
5 months ago
McAfee logo
McAfee

Director, Organic Growth

New York City, NY (Hybrid)

$153K/yr – $251K/yrDirector/Executive10+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Description

Responsibilities

  • The Director of Audience Development is responsible for driving scalable, efficient customer growth for McAfee through data‑driven acquisition strategies across owned channels.
  • This role leads the development and optimization of full‑funnel acquisition programs, leveraging audience insights, performance analytics, and experimentation to increase reach, conversion, and customer lifetime value.
  • Reporting to the VP, Customer Acquisition, this role will work closely with paid media, brand, product, and analytics, ensuring acquisition efforts align with McAfee’s business objectives while upholding the trust and integrity of the McAfee brand.
  • Develop and own the integrated organic marketing strategy
  • Translate business objectives into channel-specific roadmaps and measurable KPIs
  • Ensure messaging consistency and brand alignment across all owned media
  • Identify growth opportunities through audience insights, and performance trends
  • Drive a robust learning agenda to ensure that landing pages continue to convert new customer at effective rates
  • Work with cross-channel collaborators to map landing pages to customer segments and channels
  • Use strong customer segment and intent instincts combined with dynamic, personalized and scalable approaches to maximize CRO

Requirements

  • 10+ years of experience in audience acquisition, growth, or performance marketing within a high engagement category in a direct-to-consumer business with a strong track record of driving net subscriber growth. Subscription experience a plus
  • Deep expertise in full funnel acquisition strategy, including prospecting, conversion optimization, onboarding, and lifecycle value optimization
  • Proven ability to use data and experimentation to improve key subscription metrics such as CAC, LTV, payback period, churn, and retention
  • Strong proficiency with analytics, attribution, and martech platforms, including first‑party data activation and audience segmentation
  • Demonstrated success leading, mentoring, and scaling high performing acquisition teams
  • Strong cross functional collaboration skills, with experience partnering closely with product, lifecycle, analytics, finance, and brand teams
  • Strategic mindset with the ability to balance short‑term performance goals and long‑term subscriber value and brand health
  • An agile marketer who can work under pressure to make pivots

Benefits

  • Bonus Program
  • 401k Retirement
  • Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
  • Paid Parental Leave
  • Support and Community Involvement
  • 14 Paid Company Holidays
  • Unlimited Paid Time Off for Exempt Employees
  • 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year
McAfee logo

McAfee

We’re creating what’s next in online protection. As technologists, creatives, and people who thrive on looking forward, we make life online safe, so everyone can enjoy it with confidence—in all the ever-shifting forms it will take.Just as life online is full of possibility, life at McAfee is as well. You’ll have the freedom to explore challenges, take smart risks, and reach your potential in one of the fastest-growing industries in the world—backed by a team that supports and inspires you.

Sunnyvale, California, USA
5.6K employees (326 in marketing)
www.mcafee.com

Traffic Signals

Monthly Visitors
20.5M
Monthly Google Ads Budget
$894.3K
Traffic Source Mix
Search
19.3%
Direct
71.7%
Referral
5.4%
Social
0.7%
Paid
2.8%

Headcount Trend

Current headcount: ~5.6K

Marketing Team

Marketing Team Size
256 (5% of company)
Median Career Experience
15.5 years
Median Tenure
5.8 years
Marketing Roles Posted (Last 30 Days)
4

People

Marketing Leadership

Stephanie Fried
Stephanie Fried
EVP, Chief Marketing Officer
At the company for 1 year 5 months
Tim Johnson
Tim Johnson
VP Marketing, Engagement & Retention
At the company for 1 year
Christine Baron
Christine Baron
Head of Marketing Operations & MarTech Enablement
At the company for 1 year 1 month
Christine Petrozzo
Christine Petrozzo
Head of Marketing Analytics & Strategy & BI
At the company for 1 year 11 months

Funding

Last Raise
Private Equity, 4 years ago

Funding History

  • Mar 2022
    Debt Financing
  • Mar 2022
    Private Equity
  • Sep 1991
    Private Equity

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