2 days ago
Brand Director, Action & Entertainment
MGA Entertainment, Inc.
Los Angeles, CA (On-site)Full time$145K/yr – $175K/yr
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Brand Director, Action & Entertainment
Los Angeles, CA (On-site)
$145K/yr – $175K/yrSenior Level8+ years expFull time
Posted 2 days ago
Job Summary
Own and execute the global strategic roadmap for Action & Entertainment, shaping brand architecture, product portfolio, and cross-functional launches across regions and licenses.
- Own the brand roadmap and forecast, aligning global strategy with launch plans.
- Lead cross-functional teams to translate strategy into executable marketing, product, and licensing programs.
Job Description
Responsibilities
- Own and execute the multi-year global strategic roadmap for the Action & Entertainment brands, including brand positioning, target audience definition, and growth ambition.
- Define the global brand architecture and ensure consistency of brand meaning across all regions, categories, and licensing extensions.
- Conduct market research, consumer insight work, and competitive analysis to identify white space, emerging trends, and opportunities within the boys’ action and collector landscape.
- Serve as the internal authority on the collector consumer — collecting behavior, community sentiment, secondary-market dynamics, and fandom health.
- Partner with the Marketing Director to ensure global brand strategy translates into an executable marketing and communications plan.
- Lead brand development for new Action & Entertainment properties, from concept and positioning through launch, including the new sports and entertainment brands in the pipeline.
- Own the global product portfolio ensuring the right product mix for the target audience across sub-brands, categories, price points, and retail channels.
- Partner with Product Development and Packaging to guide the creation of innovative toys and collectibles that resonate with the target audience.
- Manage product lifecycle end to end including the innovation pipeline, line architecture, SKU optimization and phase-outs.
- Lead license selection for the portfolio with Product Development and the Licensing teams, deciding which inbound licenses to pursue and integrating them into the line.
Requirements
- Education: Bachelor’s degree in Business, Marketing, or a related field. MBA preferred.
- Experience: 8+ years in brand management, brand planning, or strategic planning within the toy or collectibles industry.
- People leadership: 3+ years directly managing and developing a team, with demonstrated success building and retaining talent.
- Global scope: Proven track record managing large, global brands across multiple regions and retail channels.
- Product fluency: Hands-on experience with product development processes, line planning, and bringing physical product to market.
- Commercial rigor: Experience managing a brand P&L, forecast, and pricing architecture.
- Category insight: Demonstrated understanding of boys’ action, collector, or fandom-driven categories — including collector motivations, rarity and chase mechanics, community dynamics, and content- or entertainment-led brand building.
Preferred
- Experience with brands serving both kid and adult-collector audiences, and an understanding of how those audiences differ.
- Familiarity with entertainment and content pipelines (series, shorts, gaming, digital) as brand-building vehicles.
- Proficiency in market research tools, syndicated data (e.g., Circana/NPD), and data analysis platforms.
- Experience with licensing.
- Exposure to international markets and the differences in how consumer categories behave outside the U.S.
- Experience taking a new brand from concept to market, not only growing an established one.
MGA Entertainment, Inc.
2.5 Glassdoor
MGA Entertainment is on a mission to inspire imagination and creativity through innovative toys, entertainment, and experiences that transform play into limitless possibilities. As the largest privately held toy and entertainment company in the U.S., MGA is a global leader in designing and delivering world-class consumer products that spark wonder and drive play forward. Headquartered in Los Angeles with offices worldwide, MGA’s portfolio spans a dynamic range of original and licensed brands — from toys, dolls, games, and electronics to fashion, home décor, and entertainment content including hit movies and TV series. The company is recognized for its bold approach to storytelling, trendsetting design, and deep commitment to quality. The award-winning MGA family includes fan-favorite brands such as L.O.L. Surprise!TM, Little Tikes®, Rainbow HighTM, Bratz®, MGA’s MiniverseTM, YummilandTM, CarTunedTM, Wonder FactoryTM, BABY born®, and Zapf Creation®. To learn more, visit www.mgae.com and follow MGA on LinkedIn, TikTok, Instagram andFacebook. History: Isaac Larian, Founder and CEO, helped found a company called ABC Electronics in 1979, which changed its name to Micro Games of America in the late 80s. Then, in the late 90s when Larian looked to shift from electronic games to dolls and toys, the company name was changed to MGA Entertainment. In 2001 the company launched the cultural phenomenon Bratz; in 2006 MGA acquired iconic childhood brand, Little Tikes, building a robust portfolio of toys; in 2016 it launch the unboxing global sensation L.O.L. Surprise!; and in 2022 it launched MGA's Miniverse, the first DIY miniature collectible on the market. And the innovation keeps coming ...
Founded in 1979
Los Angeles, California, USA
1.4K employees (369 in marketing)
36% recommend to a friend
44% CEO approval
Salaries
Posted range
$145K/yr – $175K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
167 (12% of company)
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
544.2K
Monthly Google Ads Budget
$6.9K
Traffic Source Mix
Search
43.7%
Direct
45.6%
Referral
5.9%
Social
3.7%
Paid
0.9%
Headcount Trend
Current headcount: ~1.4K