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Marketing jobs

8 marketing jobs

2 days ago

Associate Director, Audience Development - The Orchard

Sony Music Entertainment

New York City, NY (Hybrid)$85K/yr – $100K/yr

2 days ago

Director, Marketing Strategist, Nashville - The Orchard

Sony Music Entertainment

Nashville, TN (Hybrid)

6 weeks ago

Manager, Marketing - Masterworks (Film & TV)

Sony Music Entertainment

New York City, NY (On-site)Full time$70K/yr – $75K/yr

7 weeks ago

Director, Digital Media Planning (Advertising Strategy) - AWAL

Sony Music Entertainment

Los Angeles, CA (On-site)Full time$100K/yr – $120K/yr

2 months ago

Digital Media Planner, Latin Regional Management Office

Sony Music Entertainment

Miami, FL (On-site)Contract

2 months ago

Jr. Manager, Ecomm & Marketing - The Orchard

Sony Music Entertainment

Los Angeles, CA (Unknown)$55K/yr – $65K/yr

3 months ago

Digital Media Planner

Sony Music Entertainment

Miami, FL (On-site)Temporary

3 months ago

Manager, Digital Content & Social Strategy, Marketing, Film, & TV - Masterworks

Sony Music Entertainment

New York, USA (On-site)Full time$70K/yr – $75K/yr

All marketing roles in the US

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All marketing roles in the US

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8 jobs

Associate Director, Audience Development - The Orchard

Sony Music Entertainment

New York City, NY (Hybrid)

$85K/yr - $100K/yrIn-houseSenior level5+ years exp.

2 days ago

Director, Marketing Strategist, Nashville - The Orchard

Sony Music Entertainment

Nashville, TN (Hybrid)

In-houseDirector/executive10+ years exp.

2 days ago

Manager, Marketing - Masterworks (Film & TV)

Sony Music Entertainment

New York City, NY (On-site)

$70K/yr - $75K/yrIn-houseFull-timeManager4+ years exp.

6 weeks ago

Director, Digital Media Planning (Advertising Strategy) - AWAL

Sony Music Entertainment

Los Angeles, CA (On-site)

$100K/yr - $120K/yrIn-houseFull-timeDirector/executive5+ years exp.

7 weeks ago

Digital Media Planner, Latin Regional Management Office

Sony Music Entertainment

Miami, FL (On-site)

In-houseContractMid level3+ years exp.

2 months ago

Jr. Manager, Ecomm & Marketing - The Orchard

Sony Music Entertainment

Los Angeles, CA (Unknown)

$55K/yr - $65K/yrIn-houseIntern/new grad3+ years exp.

2 months ago

Digital Media Planner

Sony Music Entertainment

Miami, FL (On-site)

In-houseTemporaryMid level3+ years exp.

3 months ago

Manager, Digital Content & Social Strategy, Marketing, Film, & TV - Masterworks

Sony Music Entertainment

New York, USA (On-site)

$70K/yr - $75K/yrIn-houseFull-timeManager4+ years exp.

3 months ago

Sony Music Entertainment

Associate Director, Audience Development - The Orchard

New York City, NY (Hybrid)

$85K/yr – $100K/yrSenior Level5+ years exp

Posted 2 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end fan acquisition programs and coordinate cross-functional efforts to grow first-party audiences and drive revenue opportunities.

Lead day-to-day development of first-party acquisition strategies
Collaborate across CRM, paid media and e-commerce to move fans through lifecycle journeys

Job Description

Responsibilities

Office- first role, in office 4 days a week.
First-Party Data Acquisition Strategy
Partnering closely with our Marketing Strategists, you’ll lead the day-to-day development and execution of strategies that grow artists’ first-party fan audiences across email & SMS.
Use data to identify the right value exchange for each audience, including exclusive content, early merchandise access, contests, ticket presales, live-event activations and other fan experiences.
Develop scalable acquisition frameworks & benchmarks that can be adapted across artists, genres, & campaign types.
Partner closely with the Associate Director, Fan Engagement & CRM to ensure newly acquired fans enter CRM lifecycle journeys and receive a cohesive experience from initial sign-up through conversion and retention.
Campaign Execution & Optimization
Support our Marketing Strategists by owning the end-to-end execution of fan acquisition campaigns, including campaign planning, audience strategy, platform setup, landing pages, sign-up flows, testing, launch and performance reporting.
Collaborate with Marketing Strategy & Global Paid Media teams to develop and optimize impactful paid lead-generation campaigns across Meta, TikTok and other relevant platforms.
Establish testing frameworks and best practices across landing pages, forms, incentives, messaging and acquisition channels to improve both the volume and quality of acquired fans.

Requirements

5+ years of audience development, digital marketing, fan acquisition, growth marketing or related experience within music, entertainment or another consumer-focused industry, including e-commerce experience.
Proven track record of growing first-party email and SMS audiences and connecting that growth to measurable business outcomes.
Hands-on experience developing and executing lead-generation campaigns across paid, organic, artist-owned and partner channels.
Experience with audience and marketing platforms such as Klaviyo, Laylo, Salesforce, Braze or similar tools, as well as e-commerce platforms like Shopify.
Understanding of conversion funnels, landing-page optimization, audience targeting, A/B testing and customer acquisition economics.
Deep understanding of first-party data strategy, including value exchange, audience segmentation, consent management and data privacy best practices such as GDPR and CCPA.
Strong analytical skills, with experience using dashboards and KPI reporting to evaluate acquisition quality and downstream conversion.
Excellent communicator and collaborator who can advise multiple stakeholders and translate complex audience strategies into clear, actionable plans.
Comfortable balancing strategic planning with detailed, hands-on campaign execution.
Passionate about music, fan behavior, e-commerce and the use of technology to build lasting artist-fan relationships.

Benefits

You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
Investment in your professional growth and development enabling you to thrive in our vibrant community.
The space to accelerate progress, positively disrupt, and create what happens next
Time off for a winter recess

Sony Music Entertainment

3.7 Glassdoor

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies.

Founded in 1929

New York, New York, USA

9.6K employees (4,588 in marketing)

www.careers.sonymusic.com

65% recommend to a friend

85% CEO approval

Traffic Signals

Monthly Visitors

409.3K

Monthly Google Ads Budget

$34

Traffic Source Mix

43.5%

Direct

42.5%

Referral

10.9%

Social

2.5%

Paid

0.5%

Headcount Trend

Current headcount: ~9.6K

Marketing Team

Marketing Team Size

1,593 (17% of company)

Marketing Roles Posted (Last 30 Days)

Recent News

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Sep 26, 2025 • Billboard

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Sep 26, 2025 • Digital Music News

Universal and Sony Music partner with new platform to detect AI music copyright theft using ‘groundbreaking neural fingerprinting’ technology

Sep 25, 2025 • Music Business Worldwide

Responsibilities

Office- first role, in office 4 days a week.
First-Party Data Acquisition Strategy
Partnering closely with our Marketing Strategists, you’ll lead the day-to-day development and execution of strategies that grow artists’ first-party fan audiences across email & SMS.
Use data to identify the right value exchange for each audience, including exclusive content, early merchandise access, contests, ticket presales, live-event activations and other fan experiences.
Develop scalable acquisition frameworks & benchmarks that can be adapted across artists, genres, & campaign types.
Partner closely with the Associate Director, Fan Engagement & CRM to ensure newly acquired fans enter CRM lifecycle journeys and receive a cohesive experience from initial sign-up through conversion and retention.
Campaign Execution & Optimization
Support our Marketing Strategists by owning the end-to-end execution of fan acquisition campaigns, including campaign planning, audience strategy, platform setup, landing pages, sign-up flows, testing, launch and performance reporting.
Collaborate with Marketing Strategy & Global Paid Media teams to develop and optimize impactful paid lead-generation campaigns across Meta, TikTok and other relevant platforms.
Establish testing frameworks and best practices across landing pages, forms, incentives, messaging and acquisition channels to improve both the volume and quality of acquired fans.

Requirements

5+ years of audience development, digital marketing, fan acquisition, growth marketing or related experience within music, entertainment or another consumer-focused industry, including e-commerce experience.
Proven track record of growing first-party email and SMS audiences and connecting that growth to measurable business outcomes.
Hands-on experience developing and executing lead-generation campaigns across paid, organic, artist-owned and partner channels.
Experience with audience and marketing platforms such as Klaviyo, Laylo, Salesforce, Braze or similar tools, as well as e-commerce platforms like Shopify.
Understanding of conversion funnels, landing-page optimization, audience targeting, A/B testing and customer acquisition economics.
Deep understanding of first-party data strategy, including value exchange, audience segmentation, consent management and data privacy best practices such as GDPR and CCPA.
Strong analytical skills, with experience using dashboards and KPI reporting to evaluate acquisition quality and downstream conversion.
Excellent communicator and collaborator who can advise multiple stakeholders and translate complex audience strategies into clear, actionable plans.
Comfortable balancing strategic planning with detailed, hands-on campaign execution.
Passionate about music, fan behavior, e-commerce and the use of technology to build lasting artist-fan relationships.

Benefits

You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
Investment in your professional growth and development enabling you to thrive in our vibrant community.
The space to accelerate progress, positively disrupt, and create what happens next
Time off for a winter recess