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6 marketing jobs

Universal Technical Institute, Inc. logo
1 day ago

Digital Content Strategist

Universal Technical Institute, Inc.

USA (Remote)Full time$70K/yr – $76K/yr
Universal Technical Institute, Inc. logo
1 day ago

Conversion Rate Optimization Specialist

Universal Technical Institute, Inc.

USA (Remote)Full time$75K/yr – $85K/yr
Universal Technical Institute logo
3 weeks ago

Field Marketing Manager - Bloomfield

Universal Technical Institute

Bloomfield, NJ (Hybrid)Full time$75K/yr – $85K/yr
Universal Technical Institute logo
3 weeks ago

Field Marketing Manager - Long Beach

Universal Technical Institute

Long Beach, CA (Hybrid)Full time$75K/yr – $85K/yr
Universal Technical Institute logo
3 weeks ago

Field Marketing Manager - Austin

Universal Technical Institute

Austin, TX (Hybrid)Full time$75K/yr – $85K/yr
Universal Technical Institute, Inc. logo
6 months ago

Division Senior Vice President Marketing

Universal Technical Institute, Inc.

Phoenix, AZ (On-site)Full time

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6 jobs
Universal Technical Institute, Inc. logo

Digital Content Strategist

Universal Technical Institute, Inc.

USA (Remote)

$70K/yr - $76K/yrIn-houseFull-timeMid level3+ years exp.
1 day ago
Universal Technical Institute, Inc. logo

Conversion Rate Optimization Specialist

Universal Technical Institute, Inc.

USA (Remote)

$75K/yr - $85K/yrIn-houseFull-timeMid level3+ years exp.
1 day ago
Universal Technical Institute logo

Field Marketing Manager - Bloomfield

Universal Technical Institute

Bloomfield, NJ (Hybrid)

$75K/yr - $85K/yrIn-houseFull-timeSenior level3+ years exp.
3 weeks ago
Universal Technical Institute logo

Field Marketing Manager - Long Beach

Universal Technical Institute

Long Beach, CA (Hybrid)

$75K/yr - $85K/yrIn-houseFull-timeSenior level3+ years exp.
3 weeks ago
Universal Technical Institute logo

Field Marketing Manager - Austin

Universal Technical Institute

Austin, TX (Hybrid)

$75K/yr - $85K/yrIn-houseFull-timeSenior level3+ years exp.
3 weeks ago
Universal Technical Institute, Inc. logo

Division Senior Vice President Marketing

Universal Technical Institute, Inc.

Phoenix, AZ (On-site)

In-houseFull-timeSenior level10+ years exp.
6 months ago
Universal Technical Institute, Inc. logo
Universal Technical Institute, Inc.

Digital Content Strategist

USA (Remote)

$70K/yr – $76K/yrMid Level3+ years expFull time

Posted 1 day ago

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Job Summary

Own end-to-end content strategy and copy across digital channels, aligning messaging with product, sales, and brand guidelines to drive engagement and conversions in an education market.

  • Lead cross-channel copy strategy that motivates diverse audiences toward trade school as a top choice.
  • Maintain a consistent brand voice while optimizing for engagement and performance.
  • Create high-quality content for websites, social, email, and ads, supporting SEO and CRO efforts.

Job Description

Responsibilities

  • Craft strategies and write effective copy that motivates all segments of the organization's audience to see trade school as a top-tier choice
  • Maintain a clear and consistent brand voice with a focus on results, continually optimizing work to boost engagement and campaign performance
  • Create high-quality, compelling, and informative content for various digital platforms, including but not limited to website, social media, email, and digital advertising
  • Perform research to gain in-depth knowledge of customer personas
  • Audit and optimize content for search engines (SEO) and improve conversion rates through effective (CRO) techniques
  • Conduct kickoff and context meetings with internal teams across all functional areas to identify the messaging strategy/goals, target market persona and gain clarity on deliverables for creative briefs, timelines to final deliverables
  • Collaborate with cross-functional teams including product development and sales to deliver alignment of messaging and goals
  • Manage all steps from initial messaging strategy, interpret creative briefs, to concept, writing/editing, proof reading through to final execution and monitor performance metrics
  • Present copy concepts and final deliverables to internal teams and stakeholders
  • Use analytic tools to assess trends and make data-driven decisions

Requirements

  • Bachelor’s degree in marketing, related interest, or four (4) years equivalent experience (required)
  • Three (3) years' experience in a digital marketing role (required)
  • Skills
  • - Skilled in writing clear, creative and compelling copy that drives performance
  • - Strong verbal and written communication skills, including the ability to collaborate effectively both within and outside the organization
  • - Skilled in how user experience affects content strategy development
  • - Strong understanding of identifying behavior through analytic and using data to shape strategic decisions
  • - Skilled in fundamentals of SEO
  • Abilities
  • - Able and willing to:

Benefits

  • Tuition Waiver : Enjoy a tuition waiver after 6 months of employment for you AND your immediate family offered at UTI and Concorde campuses
  • Paid Time Off : Competitive paid time off programs for employees (Vacation, Sick, Flexible)
  • Retirement Matching : 50% match on the first 6% of your contributions after 90 days
  • Paid Parental Leave : 4 weeks of paid leave for both birthing and non-birthing parents to bond with a new baby
  • Competitive Insurance : Health, vision, and dental coverage for you and your dependents
  • Pet Insurance : Competitive coverage for your furry family members through ASPCA
  • Health Plan Enrollment : Eligibility starts first of the month following completing one full month of employment
Universal Technical Institute, Inc. logo

Universal Technical Institute, Inc.

Universal Technical Institute, Inc., is a nationwide provider of technical education training for students seeking careers as professional automotive, diesel, collision repair, motorcycle and marine technicians, CNC machinists and Welders. We offer specialized technical education programs under the banner of the well-known brands Universal Technical Institute (UTI), Motorcycle Mechanics Institute (MMI), Marine Mechanics Institute (MMI) and NASCAR Technical Institute (NASCAR Tech). We work with some of the most respected brands in the transportation industry, including BMW, Mercedes Benz, Harley-Davidson, Ford, Toyota, and Peterbilt, to name a few. In all, our students have the opportunity to work with over 30 industry-leading brands.

Founded in 1965
Phoenix, Arizona, USA
3.9K employees (85 in marketing)
www.uti.edu/careers

Salaries

Posted range

$70K/yr – $76K/yr

Taken straight from the job posting.

See all Universal Technical Institute, Inc. salaries

Marketing Team

Marketing Team Size
65 (2% of company)
Median Tenure
2.7 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Last Raise
Series Unknown, 23 years ago

Funding History

  • Jan 2003
    Series Unknown

Traffic Signals

Monthly Visitors
683.7K
Monthly Google Ads Budget
$561.9K
Traffic Source Mix
Search
62.8%
Direct
29.7%
Referral
4.8%
Social
1.2%
Paid
1.5%

Headcount Trend

Current headcount: ~4K

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Links

www.uti.edu/careersLinkedInX (Twitter)Crunchbase

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