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Marketing jobs

5 marketing jobs

2 days ago

AVP Integrated Media Strategy & Planning

Victoria's Secret

New York City, NY (Unknown)Full time$183K/yr – $240K/yr

4 weeks ago

Analyst, Digital Marketing

Victoria's Secret

Reynoldsburg, OH (Unknown)Full time$68K/yr – $89K/yr

4 weeks ago

Specialist, Social Media (Beauty)

Victoria's Secret

New York City, NY (Unknown)Full time$78K/yr – $102K/yr

2 months ago

Manager, Digital Analytics - Marketing Integrations

Victoria's Secret

New York City, NY (Hybrid)Full time$130K/yr – $177K/yr

3 months ago

Director, AI & Organic Search (AEO, GEO, SEO)

Victoria's Secret

New York City, NY (Hybrid)Full time$152K/yr – $216K/yr

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Victoria's Secret

AVP Integrated Media Strategy & Planning

New York City, NY (Unknown)

$183K/yr – $240K/yrSenior Level12+ years expFull time

Posted 2 days ago

Job Description

Responsibilities

Media Strategy & Integrated Media Planning Architect full-funnel media strategies and integrated plans across paid media touchpoints to deliver cohesive consumer experiences.
Ensure all media plans – across digital and traditional media – align with business objectives, brand storytelling, and target audience decision journeys.
Leverage consumer and performance insights into cross-channel allocation of campaign budgets, deciding which channels best align with specific campaigns.
Translate data and audience insights into clear, actionable frameworks and compelling narratives that influence business partners and senior stakeholders.
Manage paid media inputs into Seasonal Strategy and Go-to-Market milestones.
Develop insights and actions based on qualitative and quantitative analytics. Experiment and research through test-and-learn initiatives.
Own campaign performance reviews, creating post-campaign reports, identifying actionable insights, and sharing with cross-functional partners.
Full-Funnel Messaging & Creative Collaboration
Oversee development of integrated messaging frameworks and media calendars that support brand, product, promotional, and customer marketing strategies.
Partner closely with Brand Strategy and Creative teams to ensure campaigns are designed for effective media amplification and platform-specific engagement.

Requirements

Bachelor’s degree in Marketing, Advertising, or related field
12+ years of experience in paid media and advertising required
Experience across media channels: display, video, audio, OOH, social, search, affiliate
Ability to building partnerships and work collaboratively with others to meet shared objectives.
Strong communications skills that convey a clear understanding of the unique needs of different audiences.

Preferred

Experience within an in-house media team or agency preferred
Experience within a retail, fashion, or beauty organization preferred

Victoria's Secret

At Victoria’s Secret, we strive to provide the best products to help women express their confidence, sexiness and power and use our platform to create connection and community while celebrating the extraordinary diversity of women's experiences.

38 employees (6 in marketing)

www.victoriassecret.com/us/victorias-secret-and-pink-influencers

Salaries

Posted range

$183K/yr – $240K/yr

Taken straight from the job posting.

See all Victoria's Secret salaries

Marketing Team

Marketing Team Size

5 (13% of company)

Median Career Experience

15 years

Median Tenure

5.4 years

Marketing Roles Posted (Last 30 Days)

Recent Ads

Traffic Signals

Monthly Visitors

36.4M

Traffic Source Mix

42.5%

Direct

21.8%

Referral

1.9%

Social

5.8%

Paid

22.4%

Headcount Trend

Current headcount: ~38

Links

www.victoriassecret.com/us/victorias-secret-and-pink-influencers

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.

Responsibilities

Media Strategy & Integrated Media Planning Architect full-funnel media strategies and integrated plans across paid media touchpoints to deliver cohesive consumer experiences.
Ensure all media plans – across digital and traditional media – align with business objectives, brand storytelling, and target audience decision journeys.
Leverage consumer and performance insights into cross-channel allocation of campaign budgets, deciding which channels best align with specific campaigns.
Translate data and audience insights into clear, actionable frameworks and compelling narratives that influence business partners and senior stakeholders.
Manage paid media inputs into Seasonal Strategy and Go-to-Market milestones.
Develop insights and actions based on qualitative and quantitative analytics. Experiment and research through test-and-learn initiatives.
Own campaign performance reviews, creating post-campaign reports, identifying actionable insights, and sharing with cross-functional partners.
Full-Funnel Messaging & Creative Collaboration
Oversee development of integrated messaging frameworks and media calendars that support brand, product, promotional, and customer marketing strategies.
Partner closely with Brand Strategy and Creative teams to ensure campaigns are designed for effective media amplification and platform-specific engagement.

Requirements

Bachelor’s degree in Marketing, Advertising, or related field
12+ years of experience in paid media and advertising required
Experience across media channels: display, video, audio, OOH, social, search, affiliate
Ability to building partnerships and work collaboratively with others to meet shared objectives.
Strong communications skills that convey a clear understanding of the unique needs of different audiences.

Preferred

Experience within an in-house media team or agency preferred
Experience within a retail, fashion, or beauty organization preferred