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Marketing jobs

9 marketing jobs

3 hrs ago

Marketing Specialist, Direct Mail/Email Buyer

Plymouth Rock Assurance

New Jersey, USA (On-site)Full time$70K/yr – $90K/yr

3 days ago

Senior Strategic Marketing Analyst

Plymouth Rock Assurance

New Jersey, USA (On-site)Full time$90K/yr – $137K/yr

7 days ago

Marketing Cloud and Automation Specialist

Plymouth Rock Assurance

Boston, MA (On-site)Full time$78K/yr – $104K/yr

2 weeks ago

Senior Marketing Data Analyst

Plymouth Rock Assurance

New Jersey, USA (On-site)Full time$90K/yr – $120K/yr

3 weeks ago

Director, Marketing Data & Analytics

Plymouth Rock Assurance

Woodbridge, NJ (On-site)Full time$184K/yr – $243K/yr

3 weeks ago

Director, Integrated Media

Plymouth Rock Assurance

Woodbridge, NJ (On-site)Full time$175K/yr – $230K/yr

3 weeks ago

Director, Marketing Data & Analytics

Plymouth Rock Assurance

New Jersey, USA (On-site)Full time$184K/yr – $243K/yr

3 weeks ago

Director, Integrated Media

Plymouth Rock Assurance

New Jersey, USA (On-site)Full time$175K/yr – $230K/yr

1 month ago

Manager, Customer Communications & Data Operations

Plymouth Rock Assurance

Boston, MA (On-site)Full time$155K/yr – $190K/yr

Marketing jobs in the US

9 jobs

Marketing Specialist, Direct Mail/Email Buyer

Plymouth Rock Assurance

New Jersey, USA (On-site)

$70K/yr - $90K/yrIn-houseFull-timeMid level3+ years exp.

3 hrs ago

Senior Strategic Marketing Analyst

Plymouth Rock Assurance

New Jersey, USA (On-site)

$90K/yr - $137K/yrIn-houseFull-timeSenior level

3 days ago

Marketing Cloud and Automation Specialist

Plymouth Rock Assurance

Boston, MA (On-site)

$78K/yr - $104K/yrIn-houseFull-timeMid level2+ years exp.

7 days ago

Senior Marketing Data Analyst

Plymouth Rock Assurance

New Jersey, USA (On-site)

$90K/yr - $120K/yrIn-houseFull-timeSenior level3+ years exp.

2 weeks ago

Director, Marketing Data & Analytics

Plymouth Rock Assurance

Woodbridge, NJ (On-site)

$184K/yr - $243K/yrIn-houseFull-timeDirector/executive

3 weeks ago

Director, Integrated Media

Plymouth Rock Assurance

Woodbridge, NJ (On-site)

$175K/yr - $230K/yrIn-houseFull-timeDirector/executive10+ years exp.

3 weeks ago

Director, Marketing Data & Analytics

Plymouth Rock Assurance

New Jersey, USA (On-site)

$184K/yr - $243K/yrIn-houseFull-timeDirector/executive10+ years exp.

3 weeks ago

Director, Integrated Media

Plymouth Rock Assurance

New Jersey, USA (On-site)

$175K/yr - $230K/yrIn-houseFull-timeDirector/executive10+ years exp.

3 weeks ago

Manager, Customer Communications & Data Operations

Plymouth Rock Assurance

Boston, MA (On-site)

$155K/yr - $190K/yrIn-houseFull-timeSenior level

1 month ago

Plymouth Rock Assurance

Marketing Specialist, Direct Mail/Email Buyer

New Jersey, USA (On-site)

$70K/yr – $90K/yrMid Level3+ years expFull time

Posted 3 hrs ago

Job Summary

Own end-to-end direct response campaigns across direct mail, email, and aggregators, shaping audience strategy, vendor relations, testing, and optimization to drive CPA and ROI.

Own campaign planning, execution, and budget tracking.
Partner with Data & Analytics on audience targeting and segmentation.

Job Description

Responsibilities

Campaign planning and execution: Plan, buy, and manage direct mail, aggregator, and email campaigns from audience selection through delivery, in line with acquisition goals and budgets.
Audience and list strategy: Partner with Data & Analytics on audience targeting, list selection, modeling, and suppression strategies to improve response and quality.
Aggregator management: Manage relationships, bids, budgets, and performance with insurance aggregators and marketplace partners; identify and evaluate new partners and opportunities.
Vendor negotiation: Negotiate rates, terms, and placements with list providers, print and mail vendors, email partners, and aggregators.
Testing and optimization: Design and run tests across audiences, offers, creative, timing, and bids; analyze results and apply learnings to improve CPA, ROI, and volume.
Budget management: Track spend, pacing, and forecasts by channel; flag variances and recommend reallocation as needed.
Reporting and insights: Build regular performance reports and communicate findings and recommendations to the Manager and senior leadership.
Cross-functional collaboration: Coordinate with Creative, Marketing Operations & Trafficking, and Product on creative, offers, timelines, and approvals.
Compliance: Ensure campaigns follow applicable regulations and company standards, including CAN-SPAM, privacy requirements, and insurance advertising rules.
Market awareness: Monitor competitor activity, industry trends, and new channel opportunities.

Requirements

Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
Experience: 3+ years of experience in direct response or performance marketing, with hands-on experience in direct mail, email, aggregators, or affiliate and partner channels. Specifically, experience with segmentation and personalization preferred, including using customer data and behavior to determine appropriate messaging.
Optimization: Strong understanding of email testing and optimization, including subject lines, creative, CTA, cadence and journey testing.
Analytical skills: Strong analytical ability and proficiency in Excel; comfortable evaluating campaign data, response rates, and CPA and ROI metrics.
Negotiation and vendor management: Demonstrated ability to manage vendors and negotiate favorable terms.
Organization: Excellent attention to detail, with the ability to manage multiple campaigns and deadlines.
Communication: Strong written and verbal communication and collaboration skills.

Preferred

Experience in insurance or other regulated financial services, and familiarity with insurance aggregator or comparison marketplaces.

Benefits

4 weeks accrued paid time off, 8 paid national holidays per year, and 2 floating holidays
Low cost and excellent coverage health insurance options that start on Day 1 (medical, dental, vision)
Annual 401(k) Employer Contribution
Free onsite gym and health center at our Woodbridge Location
Resources to promote Professional Development (LinkedIn Learning and licensure assistance)
Robust health and wellness program and fitness reimbursements
Various Paid Family leave options including Paid Parental Leave
Tuition Reimbursement

Plymouth Rock Assurance

If you’ve found your way to our LinkedIn page, you’re likely here for one of two reasons: You’re reviewing insurance companies or you’re browsing new career opportunities. Well, you’ve come to the right place. Insurance CustomerIn its 40 years, Plymouth Rock Assurance has grown to be one of the leading auto and home insurers in the Northeast. With unique features like Crashbusters® mobile claims vans, Door to Door Valet Claim Service®, the Get Home Safe® taxi and rideshare benefit, Road Rewards® and our Home Insurance Quick Quote, we’re committed to delivering our customers “More Than Just Insurance.” To get a free quote, visit plymouthrock.com or talk to a Plymouth Rock agent.Job SeekerWe take pride in both the strength and commitment of our Plymouth Rock Assurance team. We actively seek individuals who exhibit friendliness, integrity, loyalty, hard work and the pursuit of excellence. If you’re currently looking for a new employment opportunity, we hope you’ll consider Plymouth Rock. For a full list of job openings, please visit www.plymouthrock.com/about/careers.

Founded in 2001

Boston, Massachusetts, USA

2.2K employees (101 in marketing)

Salaries

Posted range

$70K/yr – $90K/yr

Taken straight from the job posting.

See all Plymouth Rock Assurance salaries

Marketing Team

Marketing Team Size

83 (4% of company)

Median Career Experience

12.5 years

Median Tenure

5.6 years

Marketing Roles Posted (Last 30 Days)

People

HR / Recruitment

Evan Fowler-Guzzardo

Head of Total Rewards, HR Technology, and People Analytics

At the company for 4 years 3 months

Mary Sprong

Chief Human Resources Officer

At the company for 21 years 10 months

Marketing Leadership

Colleen Finn

Chief Marketing Officer, Home

At the company for 6 years 4 months

Karen Murdock

CMO and Vice President Marketing and Distribution

At the company for 34 years 11 months

Michelle Trindade

Vice President of Marketing & Customer Service

At the company for 1 year 6 months

Georgina Teasdale

Head of Direct Marketing

At the company for 1 year

Traffic Signals

Monthly Visitors

535.8K

Monthly Google Ads Budget

$528.9K

Traffic Source Mix

28.9%

Direct

65.6%

Referral

4.4%

Social

0.3%

Paid

0.7%

Headcount Trend

Current headcount: ~2.2K

News about Plymouth Rock Assurance

Plymouth Rock Home Assurance partners with Fetch Pet

May 9, 2024 • Coverager - Insurance news and insights

Plymouth Rock Assurance on LinkedIn: Whether you're a claims supervisor or data scientist, we're looking for…

Feb 6, 2024 • LinkedIn

Plymouth Rock appoints Max Malaret as VP of Claims

Oct 11, 2023 • Coverager - Insurance news and insights

Links

X (Twitter)

Crunchbase

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.

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Responsibilities

Campaign planning and execution: Plan, buy, and manage direct mail, aggregator, and email campaigns from audience selection through delivery, in line with acquisition goals and budgets.
Audience and list strategy: Partner with Data & Analytics on audience targeting, list selection, modeling, and suppression strategies to improve response and quality.
Aggregator management: Manage relationships, bids, budgets, and performance with insurance aggregators and marketplace partners; identify and evaluate new partners and opportunities.
Vendor negotiation: Negotiate rates, terms, and placements with list providers, print and mail vendors, email partners, and aggregators.
Testing and optimization: Design and run tests across audiences, offers, creative, timing, and bids; analyze results and apply learnings to improve CPA, ROI, and volume.
Budget management: Track spend, pacing, and forecasts by channel; flag variances and recommend reallocation as needed.
Reporting and insights: Build regular performance reports and communicate findings and recommendations to the Manager and senior leadership.
Cross-functional collaboration: Coordinate with Creative, Marketing Operations & Trafficking, and Product on creative, offers, timelines, and approvals.
Compliance: Ensure campaigns follow applicable regulations and company standards, including CAN-SPAM, privacy requirements, and insurance advertising rules.
Market awareness: Monitor competitor activity, industry trends, and new channel opportunities.

Requirements

Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
Experience: 3+ years of experience in direct response or performance marketing, with hands-on experience in direct mail, email, aggregators, or affiliate and partner channels. Specifically, experience with segmentation and personalization preferred, including using customer data and behavior to determine appropriate messaging.
Optimization: Strong understanding of email testing and optimization, including subject lines, creative, CTA, cadence and journey testing.
Analytical skills: Strong analytical ability and proficiency in Excel; comfortable evaluating campaign data, response rates, and CPA and ROI metrics.
Negotiation and vendor management: Demonstrated ability to manage vendors and negotiate favorable terms.
Organization: Excellent attention to detail, with the ability to manage multiple campaigns and deadlines.
Communication: Strong written and verbal communication and collaboration skills.

Preferred

Experience in insurance or other regulated financial services, and familiarity with insurance aggregator or comparison marketplaces.

Benefits

4 weeks accrued paid time off, 8 paid national holidays per year, and 2 floating holidays
Low cost and excellent coverage health insurance options that start on Day 1 (medical, dental, vision)
Annual 401(k) Employer Contribution
Free onsite gym and health center at our Woodbridge Location
Resources to promote Professional Development (LinkedIn Learning and licensure assistance)
Robust health and wellness program and fitness reimbursements
Various Paid Family leave options including Paid Parental Leave
Tuition Reimbursement