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Marketing jobs

7 marketing jobs

7 hrs ago

Director, Marketing Investment + Effectiveness (Remote)

Fanatics Betting & Gaming

USA (Remote)Full time$189K/yr – $235K/yr

2 days ago

CRM Associate

Fanatics Betting & Gaming

Jersey City, NJ (Hybrid)Full time$65K/yr – $78K/yr

6 days ago

Manager, Go-To-Market (GTM)

Fanatics Betting & Gaming

Los Angeles, CA (Hybrid)Full time$108K/yr – $134K/yr

8 days ago

CRM Associate - Part Time

Fanatics Betting & Gaming

Denver, CO (Remote)Part time$29/hr – $32/hr

9 days ago

Sr. Manager, VIP Acquisition Strategy & Growth

Fanatics Betting & Gaming

New York City, NY (On-site)Full time$133K/yr – $167K/yr

13 days ago

Social Producer

Fanatics Betting & Gaming

New York City, NY (Hybrid)Full time$96K/yr – $120K/yr

2 weeks ago

Senior Manager, Content Amplification (Remote)

Fanatics Betting & Gaming

New York City, NY (Remote)Full time$169K/yr – $210K/yr

Marketing jobs in the US

7 jobs

Director, Marketing Investment + Effectiveness (Remote)

Fanatics Betting & Gaming

USA (Remote)

$189K/yr - $235K/yrIn-houseFull-timeDirector/executive

7 hrs ago

CRM Associate

Fanatics Betting & Gaming

Jersey City, NJ (Hybrid)

$65K/yr - $78K/yrIn-houseFull-timeEntry level1+ years exp.

2 days ago

Manager, Go-To-Market (GTM)

Fanatics Betting & Gaming

Los Angeles, CA (Hybrid)

$108K/yr - $134K/yrIn-houseFull-timeManager5+ years exp.

6 days ago

CRM Associate - Part Time

Fanatics Betting & Gaming

Denver, CO (Remote)

$29/hr - $32/hrIn-housePart-timeEntry level1+ years exp.

8 days ago

Sr. Manager, VIP Acquisition Strategy & Growth

Fanatics Betting & Gaming

New York City, NY (On-site)

$133K/yr - $167K/yrIn-houseFull-timeSenior level5+ years exp.

9 days ago

Social Producer

Fanatics Betting & Gaming

New York City, NY (Hybrid)

$96K/yr - $120K/yrIn-houseFull-timeMid level4+ years exp.

13 days ago

Senior Manager, Content Amplification (Remote)

Fanatics Betting & Gaming

New York City, NY (Remote)

$169K/yr - $210K/yrIn-houseFull-timeSenior level4+ years exp.

2 weeks ago

Fanatics Betting & Gaming

Director, Marketing Investment + Effectiveness (Remote)

USA (Remote)

$189K/yr – $235K/yrDirector/ExecutiveFull time

Posted 7 hrs ago

Job Summary

Own and optimize the FES marketing investment, balancing brand and performance with finance, leading the model and experiments, and building the team.

Own the investment plan and envelopes
Lead the marketing mix model and incrementality tests

Job Description

Responsibilities

Lead the FES marketing budget with Finance: total envelope, annual plan, quarterly phasing and the reforecast cycle.
Own the FES investment plan presented to the SVP and executive team: how much we spend, the brand versus performance split, the expected return on each, and the risks.
Set the brand and performance envelopes, and the return guardrails each must meet (e.g. blended CAC and payback for performance; reach, awareness and demand for brand).
Decide in-year moves between brand and performance, using portfolio-level response curves and marginal rather than average return.
Own the marketing mix model (in-house or vendor): design, calibration with experiments and falsification checks, as the single source of truth for the incremental return of brand and performance spend.
Own the FES test agenda and governance: incrementality tests prioritized by budget at stake, pre-registration, power and sample size, no early looks before the registered read, decision rules (scale, hold, cut) and a shared log of results. Test cells are designed with the teams that run the media.
Set FES metric standards (blended versus paid CAC, value windows, denominators) so the investment plan, the scorecard and team reporting all use the same reconciled numbers.
Build and lead the team, starting with hiring the Manager, Marketing Investment + Effectiveness.
Partner with Data Science and Analytics on cohort value models and early value signals, and on what they can and cannot support.

Requirements

Significant experience leading marketing budgets, investment planning or marketing effectiveness at a consumer business, agency or consultancy.
Track record of setting brand versus performance splits and defending them with Finance and senior leaders.
Hands-on experience building or managing marketing mix models and incrementality experiments, including geo tests.
Strong financial planning and modeling skills: budgets, reforecasts, unit economics and payback.
Strong grounding in causal inference and statistics, and the judgment to know when a result is not strong enough to act on.
SQL required; Python or R strongly preferred.
Experience building and leading analytical or planning teams.
Excellent executive communication, including explaining uncertainty plainly.
Hands-on, everyday user of AI tools (e.g. Claude, ChatGPT) to work faster and better, and curious about new ways to apply them.
Background in marketing finance, marketing science or strategy; consumer app experience a plus.

Salaries

Posted range

$189K/yr – $235K/yr

Taken straight from the job posting.

See all Fanatics Betting & Gaming salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)

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Responsibilities

Lead the FES marketing budget with Finance: total envelope, annual plan, quarterly phasing and the reforecast cycle.
Own the FES investment plan presented to the SVP and executive team: how much we spend, the brand versus performance split, the expected return on each, and the risks.
Set the brand and performance envelopes, and the return guardrails each must meet (e.g. blended CAC and payback for performance; reach, awareness and demand for brand).
Decide in-year moves between brand and performance, using portfolio-level response curves and marginal rather than average return.
Own the marketing mix model (in-house or vendor): design, calibration with experiments and falsification checks, as the single source of truth for the incremental return of brand and performance spend.
Own the FES test agenda and governance: incrementality tests prioritized by budget at stake, pre-registration, power and sample size, no early looks before the registered read, decision rules (scale, hold, cut) and a shared log of results. Test cells are designed with the teams that run the media.
Set FES metric standards (blended versus paid CAC, value windows, denominators) so the investment plan, the scorecard and team reporting all use the same reconciled numbers.
Build and lead the team, starting with hiring the Manager, Marketing Investment + Effectiveness.
Partner with Data Science and Analytics on cohort value models and early value signals, and on what they can and cannot support.

Requirements

Significant experience leading marketing budgets, investment planning or marketing effectiveness at a consumer business, agency or consultancy.
Track record of setting brand versus performance splits and defending them with Finance and senior leaders.
Hands-on experience building or managing marketing mix models and incrementality experiments, including geo tests.
Strong financial planning and modeling skills: budgets, reforecasts, unit economics and payback.
Strong grounding in causal inference and statistics, and the judgment to know when a result is not strong enough to act on.
SQL required; Python or R strongly preferred.
Experience building and leading analytical or planning teams.
Excellent executive communication, including explaining uncertainty plainly.
Hands-on, everyday user of AI tools (e.g. Claude, ChatGPT) to work faster and better, and curious about new ways to apply them.
Background in marketing finance, marketing science or strategy; consumer app experience a plus.