Affiliate portfolio management for high-value partners (CPA, RevShare, Hybrid) and deal optimization.
Compliance, fraud prevention, and regulatory alignment across US states and Canadian provinces.
Cross-functional collaboration with Legal, Compliance, Product, CRM, Marketing, and BI to scale acquisition using leading tracking platforms.

Job Description

Responsibilities

As an Affiliate Manager, you will own the affiliate channel across the US and Canada—from strategy and partner acquisition to optimization and compliance.
Develop and execute the affiliate marketing strategy for US and Canadian regulated markets.
Own and deliver against KPIs including FTDs, revenue, ROI, and LTV.
Identify, onboard, and scale high-value affiliates (SEO, media buyers, PPC, influencers, content publishers).
Negotiate and manage CPA, RevShare, and Hybrid commercial deals, continuously optimizing based on performance data.
Monitor traffic quality, conversion rates, retention, and player value; detect and prevent fraudulent or non-compliant activity.
Work with leading affiliate tracking platforms (e.g., Affilka, Income Access, Everflow, or similar).
Ensure affiliate activities meet US state and Canadian provincial regulatory requirements and internal policies.
Collaborate with Legal, Compliance, Product, CRM, Marketing, and BI to align acquisition strategies with broader business goals.

Requirements

4–6+ years of affiliate marketing experience within iGaming, gambling, or sports betting.
Proven experience working with US and/or Canadian regulated markets.
Strong understanding of CPA, RevShare, and Hybrid models and how they impact unit economics.
Track record of managing high-volume, revenue-driving affiliate portfolios.
Strong analytical mindset; comfortable working with performance metrics, cohorts, and LTV.
Fluent English with excellent negotiation and relationship-management skills.
Highly organized, autonomous, and comfortable owning a broad performance remit.

Preferred

Established network of Tier-1 gambling affiliates in North America.
Experience launching brands in newly regulated US states or Canadian provinces.
Previous experience mentoring or leading junior affiliate managers or coordinators.
Background in a fast-growing or international tech / iGaming environment.

Benefits

Competitive salary and comprehensive benefits package including medical, dental, and vision insurance, 401(k) plan, and more.
Generous PTO policy.
A dynamic and collaborative international work environment.
Breakfasts and lunches in the office (partially paid by the company).
Birthdays, milestones, and employee anniversaries celebrations.
Opportunities for professional development and growth.

Soft2Bet

3.0 Glassdoor

Soft2Bet is a leading iGaming turnkey solutions provider that delivers high-quality products and services for online gambling operators. The company is known for its Motivational Engineering Gaming Application (MEGA), proven to enhance retention and engagement. Soft2Bet has deployed numerous successful iGaming brands and holds more than 16 global licences.

Founded in 2016

Santa Venera, Santa Venera, MLT

105 employees (8 in marketing)

www.soft2bet.com

44% recommend to a friend

Traffic Signals

Monthly Visitors

26.8K

Monthly Google Ads Budget

Traffic Source Mix

43.3%

Direct

36.4%

Referral

12.3%

Social

5.3%

Paid

1.6%

Headcount Trend

Current headcount: ~110

Marketing Team

Marketing Team Size

6 (6% of company)

Marketing Roles Posted (Last 30 Days)

Recent News

Soft2Bet: Powering the Future of iGaming Innovation

Oct 30, 2025 • On Pattison

Soft2Bet Adds Amusnet Gaming’s Slots Portfolio To European Brands

Oct 28, 2025 • GamesHub

Soft2Bet grows content portfolio with Amusnet Gaming

Oct 28, 2025 • iGaming Expert

Responsibilities

As an Affiliate Manager, you will own the affiliate channel across the US and Canada—from strategy and partner acquisition to optimization and compliance.
Develop and execute the affiliate marketing strategy for US and Canadian regulated markets.
Own and deliver against KPIs including FTDs, revenue, ROI, and LTV.
Identify, onboard, and scale high-value affiliates (SEO, media buyers, PPC, influencers, content publishers).
Negotiate and manage CPA, RevShare, and Hybrid commercial deals, continuously optimizing based on performance data.
Monitor traffic quality, conversion rates, retention, and player value; detect and prevent fraudulent or non-compliant activity.
Work with leading affiliate tracking platforms (e.g., Affilka, Income Access, Everflow, or similar).
Ensure affiliate activities meet US state and Canadian provincial regulatory requirements and internal policies.
Collaborate with Legal, Compliance, Product, CRM, Marketing, and BI to align acquisition strategies with broader business goals.

Requirements

4–6+ years of affiliate marketing experience within iGaming, gambling, or sports betting.
Proven experience working with US and/or Canadian regulated markets.
Strong understanding of CPA, RevShare, and Hybrid models and how they impact unit economics.
Track record of managing high-volume, revenue-driving affiliate portfolios.
Strong analytical mindset; comfortable working with performance metrics, cohorts, and LTV.
Fluent English with excellent negotiation and relationship-management skills.
Highly organized, autonomous, and comfortable owning a broad performance remit.

Preferred

Established network of Tier-1 gambling affiliates in North America.
Experience launching brands in newly regulated US states or Canadian provinces.
Previous experience mentoring or leading junior affiliate managers or coordinators.
Background in a fast-growing or international tech / iGaming environment.

Benefits

Competitive salary and comprehensive benefits package including medical, dental, and vision insurance, 401(k) plan, and more.
Generous PTO policy.
A dynamic and collaborative international work environment.
Breakfasts and lunches in the office (partially paid by the company).
Birthdays, milestones, and employee anniversaries celebrations.
Opportunities for professional development and growth.