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Marketing jobs

6 marketing jobs

7 days ago

Senior Manager, B2B Paid Marketing

Zillow

USA (Remote)Full time$125K/yr – $210K/yr

2 weeks ago

Senior Marketing Intelligence Strategist

Zillow

USA (Remote)Full time$113K/yr – $189K/yr

2 weeks ago

Senior Marketing Intelligence Strategist

Zillow

USA (Remote)Full time$113K/yr – $189K/yr

7 weeks ago

Senior Marketing Technology Architect, StreetEasy

Zillow

USA (Remote)Full time$141K/yr – $237K/yr

5 months ago

Director, Product Marketing

Zillow

USA (Remote)Full time$178K/yr – $300K/yr

5 months ago

Senior Paid Social Specialist

Zillow

USA (Remote)Full time$79K/yr – $133K/yr

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Zillow

Senior Manager, B2B Paid Marketing

USA (Remote)

$125K/yr – $210K/yrSenior Level8+ years expFull time

Posted 7 days ago

Job Summary

Own and optimize the Agent Media plan and budget while shaping measurement, attribution, and ROI, and lead cross-functional initiatives from planning to pipeline impact.

Own annual media plan and budget for 6+ products and drive evidence-based reallocations
Define measurement framework including MMM, attribution, LTV, and tracking integrity
Lead a two-person team and collaborate with Marketing, Data Science, and Finance to translate results into pipeline and revenue

Job Description

Responsibilities

Own the annual media plan for the agent portfolio (6+ products/campaigns), including objectives, key performance indicators, product mix, channel mix, and flighting against real estate industry seasonality
Evaluate marginal return across products and channels, identify diminishing returns, and reallocate based on evidence
Own the budget from annual planning through in-year pacing, forecasting, and cost accountability with Finance, and build business cases for future investment
Steward the measurement foundation for Agent Media, covering attribution methodology, lifetime value and acquisition cost, marketing mix modeling (MMM) direction, and tracking integrity across channels
Work with Agent Marketing and Data Science to translate media results into Sales pipeline and revenue impact
Set the strategy and testing agenda that internal channel teams and our external media agency execute against, including media briefs, prioritization, and performance benchmarks
Coach your team of two media planners and channel execution partners to a clear standard, setting outcomes, developing strategic judgment, and holding delivery accountable
Plan capacity across the portfolio so your team's time lands on the highest-value initiatives, and build the operating standards they plan, measure, and report against
Represent Agent Media in CMO-facing cross-portfolio investment decisions and quarterly business reviews
Lead and influence the broader Paid Marketing (zMedia) team in cross-functional projects like AI enablement, ways of working, etc.

Requirements

- Minimum of 8 years of B2B marketing experience, with at least 6 years of Paid Marketing experience
- At least 3 years of people management experience, excellent leadership skills with the confidence to lead, manage and engage team members (both direct and indirect reports, including a media agency)
- 3-5 years experience in working with CRM tools like SalesForce or HubSpot
- Experience in tools like Claude Cowork and OpenAI Work to create workflows and agentic tools
- Experience using AI to accurately query/debug data from data lakes like DataBricks; creating dashboards and automated reporting
- Familiarity with account-based (ABM) or intent-based media and multi-stakeholder buying cycles
- Analytically self-sufficient. You can answer a spend-to-revenue question yourself, including querying a warehouse like Databricks, and you use AI to build durable reporting and analysis workflows rather than just to work faster
- Clear communication in a fast-moving environment, and a willingness to stop a program as readily as scale one
- Strong command of measurement practice, with clear points of view on multi-touch attribution, incrementality testing, and marketing mix modeling
- Bachelor's degree in marketing, business, economics, analytics, or a related field. Master's degree is a plus

Preferred

Preferred Skills - Experience in real estate, proptech, marketplaces, or adjacent industries - Experience in marketing B2B software or subscription products using paid media - Agency experience

Zillow

3.8 Glassdoor

Having a place to call your own changes everything. It’s where life happens, where stability grows and possibility begins.At Zillow, we’re transforming real estate so more people can take their next step with confidence and ease. We bring clarity to the process and progress to an industry ready for change, working alongside the people who make real estate work every day.With Cloud HQ, our distributed-first way of working, you can do meaningful work from wherever you work best. We’re always looking for smart, passionate people to help reimagine how people get home. Join us.https://www.zillow.com/careers/

Founded in 2006

Seattle, Washington, USA

9.7K employees (854 in marketing)

www.zillow.com

66% recommend to a friend

78% CEO approval