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Marketing jobs

8 marketing jobs

7 weeks ago

Director of Paid Social & Video

LawnStarter

Atlanta, GA (Remote)Full time$175K/yr – $205K/yr

2 months ago

Director of SEO and Agentic Search

LawnStarter

Seattle, WA (Remote)Full time$170K/yr – $190K/yr

3 months ago

Director of Conversion Rate Optimization

LawnStarter

Seattle, WA (Remote)Full time$160K/yr – $180K/yr

3 months ago

Paid Search Marketing Manager

LawnStarter

Atlanta, GA (Remote)Full time$105K/yr – $135K/yr

3 months ago

Senior Product Marketing Manager, Pro Experience

LawnStarter

USA (Remote)Full time$120K/yr – $150K/yr

3 months ago

Senior Product Marketing Manager, Pro Experience

LawnStarter

Los Angeles, CA (Remote)Full time$120K/yr – $150K/yr

4 months ago

Senior Growth Marketing Manager

LawnStarter

Los Angeles, CA (Remote)Full time$150K/yr – $180K/yr

4 months ago

Senior Growth Marketing Manager

LawnStarter

Santa Monica, CA (Remote)Full time$150K/yr – $180K/yr

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8 jobs

Director of Paid Social & Video

LawnStarter

Atlanta, GA (Remote)

$175K/yr - $205K/yrIn-houseFull-timeDirector/executive

7 weeks ago

Director of SEO and Agentic Search

LawnStarter

Seattle, WA (Remote)

$170K/yr - $190K/yrIn-houseFull-timeDirector/executive

2 months ago

Director of Conversion Rate Optimization

LawnStarter

Seattle, WA (Remote)

$160K/yr - $180K/yrIn-houseFull-timeDirector/executive

3 months ago

Paid Search Marketing Manager

LawnStarter

Atlanta, GA (Remote)

$105K/yr - $135K/yrIn-houseFull-timeMid level

3 months ago

Senior Product Marketing Manager, Pro Experience

LawnStarter

USA (Remote)

$120K/yr - $150K/yrIn-houseFull-timeSenior level

3 months ago

Senior Product Marketing Manager, Pro Experience

LawnStarter

Los Angeles, CA (Remote)

$120K/yr - $150K/yrIn-houseFull-timeSenior level

3 months ago

Senior Growth Marketing Manager

LawnStarter

Los Angeles, CA (Remote)

$150K/yr - $180K/yrIn-houseFull-timeSenior level

4 months ago

Senior Growth Marketing Manager

LawnStarter

Santa Monica, CA (Remote)

$150K/yr - $180K/yrIn-houseFull-timeSenior level

4 months ago

LawnStarter

Director of Paid Social & Video

Atlanta, GA (Remote)

$175K/yr – $205K/yrDirector/ExecutiveFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own a full stack paid social engine across two audience funnels, coordinating creative, testing, and budget while building a scalable cross-channel growth system.

Growth Infrastructure: Own paid social across Meta, TikTok, and YouTube for two distinct funnels with different messaging and economics.
Testing machine: Build a repeatable framework for creative, audience, and funnel experiments to detect fatigue and rotate before CAC rises.

Job Description

Responsibilities

Paid social strategy and execution: Full-stack ownership of acquisition campaigns for both homeowners and service providers across Meta, TikTok, and YouTube, including structure, creative direction, audience strategy, bidding, and budget allocation. These are two distinct funnels with different creative, messaging, and economics — you'll own both.
Full-funnel ownership: You're not just running conversion campaigns. You'll build and manage campaigns across the entire funnel: top-of-funnel to drive awareness and demand, mid-funnel to nurture consideration, bottom-funnel to convert, and remarketing to re-engage. Each stage requires a different creative approach, bidding strategy, and success metric.
Testing machine: A repeatable framework for creative, audience, and funnel experiments. That includes detecting creative fatigue early (volume dropping while CAC rises is a signal, not bad luck) and rotating before performance degrades.
Budget and performance management: Active management of spend by audience, geography, and service category, hitting performance targets while navigating seasonal swings.
Cross-channel partnership: Working with SEO, Paid Acquisition, Product, Design, and Analytics to ensure paid social fits into a larger growth system, not an isolated silo. You'll have direct access to a video editor who can cut, resize, and produce creative assets. Your job is to brief and direct that output, not produce from scratch.
Platform expansion: Meta, TikTok, and YouTube are your core platforms. Over time, this role could extend to streaming (Hulu, connected TV) and other push formats — you'll lead the evaluation and build-out of each new channel with the same rigor you apply to the core three.
Team building: Once you have a handle on the channel, you'll define the roles needed to scale it and hire the team beneath you. That includes setting the bar for what good looks like, onboarding the people you hire, and building a function — not just running campaigns.

Benefits

Healthcare: Medical, dental, and vision
Fully remote: This role requires deep focus for campaign management and analysis. Work from anywhere in the US.
Flexible PTO: We Focus On Results

Preferred

AI-native. You use AI tools (ChatGPT, Claude, platform AI features like Advantage+) not just to write copy faster but to rethink how you work: generating and stress-testing creative hypotheses, building performance analysis frameworks, identifying audience patterns, and keeping pace with a channel that's changing faster than any manual workflow can handle.
A portfolio thinker. You can hold multiple audiences, markets, service categories, and funnel stages in your head simultaneously without mixing them up. You allocate budget and tailor creative strategy based on where unit economics hold — not by running one playbook across everything.
A cross-functional partner. You work effectively with SEO, product, design, and analytics without needing to own those functions. You proactively share learnings, ask for input, and keep paid aligned with the broader growth system.

LawnStarter

4.1 Glassdoor

LawnStarter is a marketplace for outdoor home services. We offer the simplest and most effective solution for ordering and managing outdoor home services, with operations in more than 3,000 cities across the United States. With incredibly high ratings from consumers and providers, it is easy to see why we have industry-leading retention on both sides of the marketplace and are poised to build a multi-billion-dollar consumer brand.We have successfully raised over $35M from some of the leading technology and growth investors.

Founded in 2013

Austin, Texas, USA

437 employees (65 in marketing)

www.lawnstarter.com

74% recommend to a friend

83% CEO approval

Traffic Signals

Monthly Visitors

388.9K

Monthly Google Ads Budget

$150.3K

Traffic Source Mix

58.5%

Direct

35.1%

Referral

4.3%

Social

1.2%

Paid

0.7%

Headcount Trend

Current headcount: ~439

Marketing Team

Marketing Team Size

56 (13% of company)

Funding

Total Funding

$17.6M

Last Raise

$10.5M

Series Unknown, 6 years ago

Funding History

Nov 2019
Series Unknown • $10.5M
Jun 2015
Series A • $6M
Jan 2015
Seed • $1M

Recent News

These New Jersey cities have best quality of life, according to LawnStarter study

Oct 19, 2025 • Asbury Park Press

Silence of the lawns: How noise ordinances, gas equipment bans and robot mowers are changing yard care

Oct 9, 2025 • Fort Wayne Business Weekly

Silence of the lawns: How noise ordinances, gas equipment bans and robot mowers are changing yard care

Oct 9, 2025 • stacker.com

Responsibilities

Paid social strategy and execution: Full-stack ownership of acquisition campaigns for both homeowners and service providers across Meta, TikTok, and YouTube, including structure, creative direction, audience strategy, bidding, and budget allocation. These are two distinct funnels with different creative, messaging, and economics — you'll own both.
Full-funnel ownership: You're not just running conversion campaigns. You'll build and manage campaigns across the entire funnel: top-of-funnel to drive awareness and demand, mid-funnel to nurture consideration, bottom-funnel to convert, and remarketing to re-engage. Each stage requires a different creative approach, bidding strategy, and success metric.
Testing machine: A repeatable framework for creative, audience, and funnel experiments. That includes detecting creative fatigue early (volume dropping while CAC rises is a signal, not bad luck) and rotating before performance degrades.
Budget and performance management: Active management of spend by audience, geography, and service category, hitting performance targets while navigating seasonal swings.
Cross-channel partnership: Working with SEO, Paid Acquisition, Product, Design, and Analytics to ensure paid social fits into a larger growth system, not an isolated silo. You'll have direct access to a video editor who can cut, resize, and produce creative assets. Your job is to brief and direct that output, not produce from scratch.
Platform expansion: Meta, TikTok, and YouTube are your core platforms. Over time, this role could extend to streaming (Hulu, connected TV) and other push formats — you'll lead the evaluation and build-out of each new channel with the same rigor you apply to the core three.
Team building: Once you have a handle on the channel, you'll define the roles needed to scale it and hire the team beneath you. That includes setting the bar for what good looks like, onboarding the people you hire, and building a function — not just running campaigns.

Benefits

Healthcare: Medical, dental, and vision
Fully remote: This role requires deep focus for campaign management and analysis. Work from anywhere in the US.
Flexible PTO: We Focus On Results

Preferred

AI-native. You use AI tools (ChatGPT, Claude, platform AI features like Advantage+) not just to write copy faster but to rethink how you work: generating and stress-testing creative hypotheses, building performance analysis frameworks, identifying audience patterns, and keeping pace with a channel that's changing faster than any manual workflow can handle.
A portfolio thinker. You can hold multiple audiences, markets, service categories, and funnel stages in your head simultaneously without mixing them up. You allocate budget and tailor creative strategy based on where unit economics hold — not by running one playbook across everything.
A cross-functional partner. You work effectively with SEO, product, design, and analytics without needing to own those functions. You proactively share learnings, ask for input, and keep paid aligned with the broader growth system.