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9 marketing jobs

LawnStarter logo
3 weeks ago

Senior Lifecycle Marketing Manager

LawnStarter

USA (Remote)Full time$120K/yr – $150K/yr
LawnStarter logo
3 months ago

Director of Paid Social & Video

LawnStarter

Atlanta, GA (Remote)Full time$175K/yr – $205K/yr
LawnStarter logo
3 months ago

Director of SEO and Agentic Search

LawnStarter

Seattle, WA (Remote)Full time$170K/yr – $190K/yr
LawnStarter logo
4 months ago

Director of Conversion Rate Optimization

LawnStarter

Seattle, WA (Remote)Full time$160K/yr – $180K/yr
LawnStarter logo
5 months ago

Paid Search Marketing Manager

LawnStarter

Atlanta, GA (Remote)Full time$105K/yr – $135K/yr
LawnStarter logo
5 months ago

Senior Product Marketing Manager, Pro Experience

LawnStarter

USA (Remote)Full time$120K/yr – $150K/yr
LawnStarter logo
5 months ago

Senior Product Marketing Manager, Pro Experience

LawnStarter

Los Angeles, CA (Remote)Full time$120K/yr – $150K/yr
LawnStarter logo
5 months ago

Senior Growth Marketing Manager

LawnStarter

Los Angeles, CA (Remote)Full time$150K/yr – $180K/yr
LawnStarter logo
5 months ago

Senior Growth Marketing Manager

LawnStarter

Santa Monica, CA (Remote)Full time$150K/yr – $180K/yr

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9 jobs
LawnStarter logo

Senior Lifecycle Marketing Manager

LawnStarter

USA (Remote)

$120K/yr - $150K/yrIn-houseFull-timeSenior level
3 weeks ago
LawnStarter logo

Director of Paid Social & Video

LawnStarter

Atlanta, GA (Remote)

$175K/yr - $205K/yrIn-houseFull-timeDirector/executive
3 months ago
LawnStarter logo

Director of SEO and Agentic Search

LawnStarter

Seattle, WA (Remote)

$170K/yr - $190K/yrIn-houseFull-timeDirector/executive
3 months ago
LawnStarter logo

Director of Conversion Rate Optimization

LawnStarter

Seattle, WA (Remote)

$160K/yr - $180K/yrIn-houseFull-timeDirector/executive
4 months ago
LawnStarter logo

Paid Search Marketing Manager

LawnStarter

Atlanta, GA (Remote)

$105K/yr - $135K/yrIn-houseFull-timeMid level
5 months ago
LawnStarter logo

Senior Product Marketing Manager, Pro Experience

LawnStarter

USA (Remote)

$120K/yr - $150K/yrIn-houseFull-timeSenior level
5 months ago
LawnStarter logo

Senior Product Marketing Manager, Pro Experience

LawnStarter

Los Angeles, CA (Remote)

$120K/yr - $150K/yrIn-houseFull-timeSenior level
5 months ago
LawnStarter logo

Senior Growth Marketing Manager

LawnStarter

Los Angeles, CA (Remote)

$150K/yr - $180K/yrIn-houseFull-timeSenior level
5 months ago
LawnStarter logo

Senior Growth Marketing Manager

LawnStarter

Santa Monica, CA (Remote)

$150K/yr - $180K/yrIn-houseFull-timeSenior level
5 months ago
LawnStarter logo
LawnStarter

Senior Lifecycle Marketing Manager

USA (Remote)

$120K/yr – $150K/yrSenior LevelFull time

Posted 3 weeks ago

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Job Summary

Own end-to-end lifecycle marketing across three brands with a strong focus on AI-driven strategy, messaging, and measurement to drive acquisition, reactivation, and cross-sell growth.

  • Lead AI-powered segmentation, copy, and campaign execution to maximize ROI.
  • Define strategy and roadmap for AI use, and own messaging and brand activation.
  • Prepare and present impact analyses and results of initiatives.

Job Description

Responsibilities

  • You'll own the end-to-end customer lifecycle marketing across LawnStarter, Lawn Love, and Home Gnome; driving quantifiable growth through customer acquisition, reactivation, and cross-sell expansion. Ownership encompasses the strategy, roadmap, copy, execution, and measurement of every message we send, along with the health of the transactional messages our customers depend on.
  • Central to your strategy is the deliberate, high-impact application of AI. You'll decide where and how AI powers segmenting, copywriting, and campaign execution to scale output and amplify overall ROI.
  • What You'll Own — How we use AI; Strategy and roadmap; Every message, and the words in it; The brand build; Transactional health; Measurement, And What Counts As a Result; The boundary with CRO; What Success Looks Like (Year 1).
  • You'll show this work when asked; come prepared to walk us through what you've built and what it did.
  • What Makes This Role Different — You do the work yourself; The program already works; You'll implement brand strategy.

Requirements

  • You build with AI, and you push it further than the people around you.
  • You use it daily and you build with it rather than simply querying it.You've built something that runs when you're not sitting there, and you know exactly how it fails.
  • This is unlikely to be a good fit if your AI use amounts to drafting emails and summarizing documents.
  • You Start From What The Customer Is Feeling.
  • You write, and you read the numbers.
  • You work in the tool.
  • You change your mind when the data tells you to.
  • You chase down errors.
  • This Role Is NOT - A place to learn AI on the job - We need someone already working this way who has results to show for it. If you're curious but early, this isn't the role
  • This Role Is NOT - A management role - No direct reports and no agency to direct. If your next step is leading a team, this isn't it

Benefits

  • Base salary: $120k-$150k
  • Equity: Conversion and retention determine a good part of what this company is worth, so you should own a piece of it
  • Healthcare: Medical, dental, and vision
  • Fully remote (US): Writing well and reading tests carefully both take uninterrupted time, so we trust you to work where you work best
  • Flexible PTO: We judge results
LawnStarter logo

LawnStarter

4.1 Glassdoor

LawnStarter is a marketplace for outdoor home services. We offer the simplest and most effective solution for ordering and managing outdoor home services, with operations in more than 3,000 cities across the United States. With incredibly high ratings from consumers and providers, it is easy to see why we have industry-leading retention on both sides of the marketplace and are poised to build a multi-billion-dollar consumer brand.We have successfully raised over $35M from some of the leading technology and growth investors.

Founded in 2013
Austin, Texas, USA
437 employees (65 in marketing)
www.lawnstarter.com
74% recommend to a friend
83% CEO approval

Salaries

Posted range

$120K/yr – $150K/yr

Taken straight from the job posting.

See all LawnStarter salaries

Marketing Team

Marketing Team Size
56 (13% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$17.6M
Last Raise
$10.5M
Series Unknown, 6 years ago

Funding History

  • Nov 2019
    Series Unknown • $10.5M
  • Jun 2015
    Series A • $6M
  • Jan 2015
    Seed • $1M

Traffic Signals

Monthly Visitors
388.9K
Monthly Google Ads Budget
$150.3K
Traffic Source Mix
Search
58.5%
Direct
35.1%
Referral
4.3%
Social
1.2%
Paid
0.7%

Headcount Trend

Current headcount: ~439

Recent News

These New Jersey cities have best quality of life, according to LawnStarter study
Oct 19, 2025 • Asbury Park Press
Silence of the lawns: How noise ordinances, gas equipment bans and robot mowers are changing yard care
Oct 9, 2025 • Fort Wayne Business Weekly
Silence of the lawns: How noise ordinances, gas equipment bans and robot mowers are changing yard care
Oct 9, 2025 • stacker.com
These New Jersey cities have the best quality of life, according to LawnStarter study
Sep 13, 2025 • Asbury Park Press
Green to gold: How lawn care can add $20,000 to your home's value
Aug 6, 2025 • San Luis Obispo Tribune
San Bernardino Dubbed Dirtiest U.S. City, New LawnStarter Study Reveals
Aug 6, 2025 • Hoodline
Green to gold: How lawn care can add $20,000 to your home's value
Aug 6, 2025 • Sacramento Bee
This Georgia city was ranked 5th cleanest in the nation, LawnStarter says
Jul 31, 2025 • Online Athens
6 New Jersey towns named among 2025’s Best BBQ Cities in America: LawnStarter
Jul 12, 2025 • Asbury Park Press
LawnStarter Rockets Past $100M in Bookings, Ignites Tech-Powered Expansion in Services
Feb 11, 2025 • Business Wire
LawnStarter Rockets Past $100M in Bookings, Ignites Tech-Powered Expansion in Services
Feb 11, 2025 • Business Wire
LawnStarter Rockets Past $100M in Bookings, Ignites Tech-Powered Expansion in Services
Feb 11, 2025 • StreetInsider.com
How LawnStarter Conquered the Lawn Services Market with 6,000 Earned Media Placements
Feb 5, 2025 • stacker.com
‘Tis the season for Holiday budgets and Christmas tree preferences
Dec 5, 2024 • Lane Report | Kentucky Business & Economic News
LawnStarter ranks 3 Florida cities among top 25 for golf in U.S.
Nov 22, 2024 • Florida Politics
Fast-Growing LawnStarter Adds 198 New Markets, 440 Cities
Jun 15, 2024 • Yahoo Finance
Fast-Growing LawnStarter Adds 198 New Markets, 440 Cities
Jun 13, 2024 • Business Wire
8 of the nation's 50 "dirtiest cities" found in SoCal, according to new study
Jun 3, 2024 • CBS News
The top 20 ‘dirtiest’ cities in America, according to study
Jun 1, 2024 • The Hill
United States' Dirtiest City Revealed, And It's Not New York
May 29, 2024 • NDTV
Southern US city tops list of dirtiest in the nation, study says
May 29, 2024 • Fox News
Phoenix ranks high for sustainable development in national cities report
May 29, 2024 • The Business Journals
6 Uber-esque Apps for Lawn Care and Outdoor Services
Jan 1, 1970 • Purgula
LawnStarter Mows Down Milestones, Hits Profitability in 10th Year
Jan 1, 1970 • Business Wire
Atlanta a top 5 most glamorous city, analysis finds
Jan 1, 1970 • AJC
Colorado homebuyers are happy, mostly, but slightly less satisfied
Jan 1, 1970 • Denver Post
Austin-based LawnStarter Acquires Lawn Love
Jan 1, 1970 • SiliconHills
Austin's LawnStarter acquires former rival Lawn Love
Jan 1, 1970 • Austin Inno
Lawn Love Acquired By LawnStarter
Jan 1, 1970 • SoCalTech
Meet LawnStarter, A Profitable Austin-based Startup That Just Raised $10.5M
Jan 1, 1970 • Crunchbase News
LawnStarter.com Survey of Recent Homebuyers Finds Iowans Are Happiest in the U.S. With Their Homes
Jan 1, 1970 • Newswire

Links

www.lawnstarter.comLinkedInX (Twitter)Crunchbase