culinary marketing ownership that ties class performance and culinary trends to trial, retention, and cross-sell, with cross-functional orchestration across Creative, Social, PR, and Ops.

Own the end-to-end culinary marketing strategy, trend intelligence, and integrated briefs for launches and partnerships.
Translate trends into content angles, product storytelling, and cross-channel campaigns to drive across-brand impact.
Partner with Culinary Operations, Merchandising, Creative, and Channel teams to align messaging and timing across touchpoints.

Job Description

Responsibilities

Develop integrated marketing strategies for culinary programs, cooking classes, and culinary-led experiences aligned with enterprise and GTM priorities.
Translate customer behavior, class performance data, and culinary trends into focused strategies that drive trial, repeat attendance, and class-to-hardgoods cross-sell.
Serve as Sur La Table's internal culinary authority — track food trends, ingredient moments, chef culture, and culinary media to inform integrated marketing strategy across all categories.
Identify relevant culinary trends (seasonal ingredients, cooking techniques, food movements, dining culture) and translate them into marketing opportunities: content angles, product storytelling, social hooks, partnerships, and campaign themes.
Develop and own integrated briefs for Culinary initiatives — including class launches, seasonal programs, chef and creator partnerships, and culinary-led brand moments — translating program insights and trend intelligence into clear, actionable direction for creative and channel teams.
Partner cross-functionally with Creative, Social, PR, Site & Digital, Email & SMS, Store Ops, Culinary Operations, and Culinary Programming to align messaging, timing, and execution across touchpoints.
Support quarterly and seasonal GTM planning with a Culinary lens, prioritizing initiatives based on customer impact, brand equity, and commercial opportunity.
Track performance of Culinary marketing initiatives in partnership with Marketing Ops and Analytics, using insights to optimize future planning, messaging strategy, and class experience design.

Requirements

5–8 years of experience in integrated marketing, brand marketing, or go-to-market roles within a consumer, food, culinary, hospitality, or omnichannel organization.
Genuine culinary fluency required — a deep personal and professional understanding of food, cooking, culinary culture, and the food media landscape. This is not a role where culinary interest can be learned on the job.
Demonstrated experience developing customer-led, insight-driven marketing strategies that connect brand storytelling to commercial outcomes.
Proven ability to track and translate food and culinary trends into actionable marketing strategy across content, partnerships, product storytelling, and campaign themes.
Strong experience translating complex program or category needs into clear integrated briefs that guide creative and channel execution.
Proven ability to partner cross-functionally with Culinary, Store Operations, Merchandising, Creative, and Channel teams in a matrixed environment.
Solid understanding of omnichannel marketing — digital, social, email, in-store — and how channels work together to drive customer engagement.
Experience supporting seasonal or quarterly GTM planning and prioritization processes.
Strong strategic thinking, communication, and storytelling skills with the ability to align diverse stakeholders around a shared point of view.
Analytical, AI-first mindset with experience using performance insights to inform optimization and future planning.

Preferred

Background in food media, culinary brands, experiential programming, or specialty retail.

Benefits

Competitive Benefits (US): Paid time off policies, 401(k) match, medical/dental/vision and a variety of supplemental policies, and employee discounts across our portfolio of brands.
Competitive Benefits (Canada): Paid time off policies, RRSP match, medical, dental, and vision coverage, a variety of supplemental benefit options, and employee discounts across our portfolio of brands.

CSC Generation

We are CSC Generation. We acquire and transform retailers into high performing, digital first consumer-centric businesses. As of May 2023, we have nine brands that are part of the CSC family. We expect to keep growing and adding more companies to our portfolio. Often, our retailers have a strong brand recognition and customer following but have run into financial difficulties. Our mission is to transform them into high performing, digital first, consumer centric businesses. We stand out from the rest of the retail industry with our strong marketing intelligence, supply chain and distribution channels, outstanding customer support and experience in brick-and-mortar stores, online and catalog sales.

Founded in 2016

Chicago, IL, US

262 employees (20 in marketing)

www.cscgeneration.com

Traffic Signals

Monthly Visitors

8.2K

Traffic Source Mix

39.5%

Direct

44.1%

Referral

7.5%

Social

7.6%

Paid

1.1%

Headcount Trend

Current headcount: ~298

Marketing Team

Marketing Team Size

17 (6% of company)

Median Career Experience

10 years

Median Tenure

4.6 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Susan Yu

Senior Paid Social Marketing Manager

At the company for 6 years

Funding

Last Raise

Series E, 2 years ago

Funding History

Aug 2024
Series E
Oct 2021
Series D
Jan 2019
Series Unknown

Recent News

Backcountry CEO Kevin Lenau on M&A, AI and Growing Loyalty

Oct 27, 2025 • Shop Eat Surf Outdoor

Ex-House Sec Gen Barua-Yap named new CSC chair

Oct 5, 2025 • MSN

Backcountry Makes Second Acquisition; Former CFO Kevin Lenau Moves to Interim CEO

Sep 4, 2025 • Shop Eat Surf Outdoor

Responsibilities

Develop integrated marketing strategies for culinary programs, cooking classes, and culinary-led experiences aligned with enterprise and GTM priorities.
Translate customer behavior, class performance data, and culinary trends into focused strategies that drive trial, repeat attendance, and class-to-hardgoods cross-sell.
Serve as Sur La Table's internal culinary authority — track food trends, ingredient moments, chef culture, and culinary media to inform integrated marketing strategy across all categories.
Identify relevant culinary trends (seasonal ingredients, cooking techniques, food movements, dining culture) and translate them into marketing opportunities: content angles, product storytelling, social hooks, partnerships, and campaign themes.
Develop and own integrated briefs for Culinary initiatives — including class launches, seasonal programs, chef and creator partnerships, and culinary-led brand moments — translating program insights and trend intelligence into clear, actionable direction for creative and channel teams.
Partner cross-functionally with Creative, Social, PR, Site & Digital, Email & SMS, Store Ops, Culinary Operations, and Culinary Programming to align messaging, timing, and execution across touchpoints.
Support quarterly and seasonal GTM planning with a Culinary lens, prioritizing initiatives based on customer impact, brand equity, and commercial opportunity.
Track performance of Culinary marketing initiatives in partnership with Marketing Ops and Analytics, using insights to optimize future planning, messaging strategy, and class experience design.

Requirements

5–8 years of experience in integrated marketing, brand marketing, or go-to-market roles within a consumer, food, culinary, hospitality, or omnichannel organization.
Genuine culinary fluency required — a deep personal and professional understanding of food, cooking, culinary culture, and the food media landscape. This is not a role where culinary interest can be learned on the job.
Demonstrated experience developing customer-led, insight-driven marketing strategies that connect brand storytelling to commercial outcomes.
Proven ability to track and translate food and culinary trends into actionable marketing strategy across content, partnerships, product storytelling, and campaign themes.
Strong experience translating complex program or category needs into clear integrated briefs that guide creative and channel execution.
Proven ability to partner cross-functionally with Culinary, Store Operations, Merchandising, Creative, and Channel teams in a matrixed environment.
Solid understanding of omnichannel marketing — digital, social, email, in-store — and how channels work together to drive customer engagement.
Experience supporting seasonal or quarterly GTM planning and prioritization processes.
Strong strategic thinking, communication, and storytelling skills with the ability to align diverse stakeholders around a shared point of view.
Analytical, AI-first mindset with experience using performance insights to inform optimization and future planning.

Preferred

Background in food media, culinary brands, experiential programming, or specialty retail.

Benefits

Competitive Benefits (US): Paid time off policies, 401(k) match, medical/dental/vision and a variety of supplemental policies, and employee discounts across our portfolio of brands.
Competitive Benefits (Canada): Paid time off policies, RRSP match, medical, dental, and vision coverage, a variety of supplemental benefit options, and employee discounts across our portfolio of brands.