Own paid search activation and measurement for a data-driven B2B environment, balancing spend with lead quality and downstream conversions across Google Ads, SA360, and Microsoft.

Own paid search activation across platforms, turning spend into qualified leads and downstream conversions.
Own measurement and reporting: CPA, CPC, ROAS, dashboards, and data-driven recommendations to stakeholders.

Job Description

Responsibilities

Manage and optimize paid search campaigns across platforms such as Google Ads, SA360, and Microsoft Advertising.
Execute keyword, audience, bidding, and ad copy strategies to improve campaign performance.
Monitor budgets, pacing, and spend allocation to ensure efficient investment and performance delivery.
Conduct search query analysis, negative keyword management, and account optimization reviews.
Partner with creative and content teams to test and improve ad messaging and landing page performance.
Support product launches, seasonal campaigns, and promotional initiatives through paid search activation.
Optimize campaigns to drive qualified leads, consultation bookings, and downstream conversions.
Track and report on key performance metrics including CPA, CPC, CTR, conversion rate, impression share, and ROAS.
Develop dashboards and reports to communicate campaign performance and business impact to stakeholders.
Analyze performance data to identify trends, opportunities, and areas for optimization.

Align Technology

3.7 Glassdoor

We are dedicated to transforming lives by improving the journey to a healthy, beautiful smile. Discover your straight path to a bright future at Align Technology. As a part of our smart, diverse and fast-moving global team, you'll make an impact on the market leader that's moving an industry forward. Want to find out what's next for us—and for you? Follow us on LinkedIn for business updates and check out our current opportunities at www.aligntech.com/careers. 25 years ago, we pioneered the market for clear aligners. Since then, we have continuously innovated with new products and technologies that revolutionize treatments for doctors and their patients. Today, doctors and labs in over 100 markets use the Invisalign system, iTero intraoral scanners and exocad software to improve smiles for patients – from simple tooth alignment to complex corrections, kids to adults, orthodontics to multi-disciplinary restorative treatment. Learn more about Align Technology and our products: www.aligntech.comwww.invisalign.comwww.itero.comwww.exocad.com

Founded in 1997

Tempe, Arizona, USA

13K employees (2,654 in marketing)

www.aligntech.com

64% recommend to a friend

77% CEO approval

Traffic Signals

Monthly Visitors

1.6M

Traffic Source Mix

28.2%

Direct

57%

Referral

12.6%

Social

1.4%

Paid

0.7%

Headcount Trend

Current headcount: ~13K

Marketing Team

Marketing Team Size

519 (4% of company)

Median Career Experience

17 years

Median Tenure

5.6 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Kamal Bhandal

Senior Vice President: Global Invisalign Brand, Consumer and Americas Marketing

At the company for 13 years 1 month

Michael Smith

Vice President of Global Product Management and Professional Marketing

At the company for 15 years 4 months

Joseph Megan, MBA, CPA

Head of iTero Marketing, Americas

At the company for 11 years 7 months

Ysabel Herlihy Zachman

Senior Director, Head of Professional Marketing

At the company for 3 years 5 months

Funding

Total Funding

$136M

Last Raise

$105M

Series D, 26 years ago

Funding History

Jun 2000
Series D • $105M
Oct 1999
Debt Financing • $5M
Oct 1999
Series Unknown • $26M

Recent News

The Top 5 Analyst Questions From Align Technology’s Q3 Earnings Call

Nov 4, 2025 • Yahoo Finance

Align Technology Opens 2026 Annual Research Program to Advance Orthodontic and Dental Patient Care

Nov 3, 2025 • Business Wire

Why Align Technology (ALGN) Stock Is Up Today

Oct 30, 2025 • Yahoo Finance

Responsibilities

Manage and optimize paid search campaigns across platforms such as Google Ads, SA360, and Microsoft Advertising.
Execute keyword, audience, bidding, and ad copy strategies to improve campaign performance.
Monitor budgets, pacing, and spend allocation to ensure efficient investment and performance delivery.
Conduct search query analysis, negative keyword management, and account optimization reviews.
Partner with creative and content teams to test and improve ad messaging and landing page performance.
Support product launches, seasonal campaigns, and promotional initiatives through paid search activation.
Optimize campaigns to drive qualified leads, consultation bookings, and downstream conversions.
Track and report on key performance metrics including CPA, CPC, CTR, conversion rate, impression share, and ROAS.
Develop dashboards and reports to communicate campaign performance and business impact to stakeholders.
Analyze performance data to identify trends, opportunities, and areas for optimization.