2 months ago
Brand Strategist
Salem Media Group
Overland Park, KS (Hybrid)Full time$90K/yr – $100K/yr
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Brand Strategist
Overland Park, KS (Hybrid)
$90K/yr – $100K/yrMid Level4+ years expFull time
Posted 2 months ago
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Job Summary
Own the brand governance and cross-channel storytelling that ensure consistent messaging and visuals across campaigns, events, and experiences.
- Brand stewardship: maintain standards, guidelines, and usage policies while translating positioning into clear messaging and storytelling.
- Cross-functional execution: guide campaigns, conferences, merchandise, and branded environments to deliver cohesive experiences.
- Collaboration and enablement: partner with designers, vendors, and internal teams to scale brand programs and provide templates, assets, and resources.
Job Description
Responsibilities
- Supports the development and maintenance of brand standards, guidelines and usage policies.
- Reviews marketing materials and provides guidance to maintain alignment with brand messaging and visual standards.
- Translates brand positioning into clear messaging, visual direction and storytelling across marketing initiatives and branded experiences.
- Maintains organization of brand assets, templates and marketing resources.
- Coordinates development of branded merchandise, collateral and marketing materials.
- Ensures visual consistency across marketing materials and brand applications.
- Collaborate with marketing team members to align brand initiatives with campaigns, recruiting and thought leadership.
- Advises and supports business units in applying brand standards across marketing communications.
- Coordinates with designers, vendors and external partners to execute brand initiatives.
- Supports special marketing and brand initiatives identified by the Marketing Director, contributing to coordination and execution of projects.
Requirements
- Bachelor’s degree in Marketing, Communications, Branding, Design, Merchandising or related field.
- 4–8 years of experience in marketing, branding or communications, ideally in B2B or professional services.
- Familiarity with brand standards and marketing communications practices.
- Experience developing and executing brand initiatives across multiple channels including campaigns, events, merchandise, signage or environmental branding.
- Strong project management skills with the ability to lead initiatives from concept through execution.
- Drivers license in good standing
Benefits
- Medical, Dental, Vision, Life and Disability Insurance
- 100% employer- funded Employee Stock Ownership Plan (ESOP) and 401K including employer match
- Annual Bonus Program
- Student Debt Employer Contribution Program
- Paid holidays, PTO and Paid Parental Leave
Salem Media Group
4.0 Glassdoor
Salem Media Group is America’s leading radio broadcaster, Internet content provider, and magazine and book publisher targeting audiences interested in Christian and family-themed content and conservative values. In addition to its radio properties, Salem owns Salem Radio Network, which syndicates talk, news and music programming to approximately 2,600 affiliates; Salem Radio Representatives, a national radio advertising sales force; Salem Web Network, a leading Internet provider of Christian content and online streaming; and Salem Publishing, a leading publisher of Christian themed magazines. Salem owns and operates over 100 radio stations, with 67 stations in the nation’s top 25 markets – and 30 in the top 10. Each of our radio properties has a full portfolio of broadcast and digital marketing opportunities.
Founded in 1986
Camarillo, California, USA
1.9K employees (857 in marketing)
78% recommend to a friend
85% CEO approval
Traffic Signals
Monthly Visitors
66.6K
Traffic Source Mix
Search
35.4%
Direct
50.6%
Referral
12%
Social
1.3%
Paid
0.5%
Headcount Trend
Current headcount: ~1.9K
Marketing Team
Marketing Team Size
737 (39% of company)
Funding
Total Funding
$63.7M
Last Raise
$1.2M
Post IPO Equity, 7 months ago
Funding History
- Apr 2025Post IPO Equity • $1.2M
- Dec 2023Post IPO Debt • $26M
- Mar 2023Post IPO Debt • $36.5M