Owns product management for a digital marketing platform stack, aligning marketing tech with business goals; leads a 12-24 month roadmap and MVP scope across SEO, data, AI-driven apps, and integrations.

Platform ownership: define MVP scope, maintain backlog for 2-3 sprints, and lead UAT to ensure business value.
Cross-functional alignment: bridge business, data and IT with Salesforce Marketing Cloud, CDP, and AI marketing apps to maximize ROI.
Performance and learning: monitor analytics and stakeholder feedback to drive continuous improvement and governance.

Job Description

Responsibilities

Oversee the strategy, prioritization, and delivery of complex, high-value marketing initiatives by bridging business objectives with technical execution across our digital properties and MarTech ecosystem.
Serve as Product Owner for the Digital Marketing Squad, guiding the team through solution development for complex, integrated initiatives spanning SEO/AIO optimization, data infrastructure, AI-driven marketing applications, digital experience delivery, and performance measurement.
Define and deliver initiatives ranging from personalized customer journey design to MarTech platform enhancements and integrations.
Partner with the Digital Marketing Director, Bank Marketing, business, data, and IT stakeholders to expand digital marketing capabilities while optimizing scalability, customer engagement, and ROI.
Define MVP scope and phasing strategies that balance speed-to-market with long-term platform architecture, maintaining a healthy product backlog for 2-3 sprints of ready, well-defined work.
Write detailed user stories and epics with acceptance criteria while regularly grooming the backlog and serving as the escalation point for dependency and conflict resolution across the squad and other teams.
Participate in all agile ceremonies as Product Owner, and collaborate with tech leads to define requirements and approaches; contribute to continuous improvement.
Review and accept completed work to ensure it meets business requirements and quality standards, conducting user acceptance testing for new features before production release.
Create comprehensive product documentation, presentations, demos, and essential product management deliverables to support stakeholder communication and business enablement.
Partner with the Digital Marketing Director to lead a digital marketing roadmap with 12-24 months of prioritized enhancements and capabilities for the squad.

Requirements

5+ years of experience in Product Ownership or formal product management with a strong understanding of digital marketing and automation, the banking industry, and marketing technology stacks, with demonstrated ability to lead tech/data initiatives.
Deep knowledge of Salesforce Marketing Cloud capabilities and the broader marketing technology landscape, including CRM, CDP, and the Adobe Suite.
Understanding of marketing campaign operations, customer journey design, and end-user workflows, with the ability to translate business needs into technical requirements and familiarity with data management, integrations, and technical constraints within the Marketing Cloud ecosystem.
Experience with digital marketing best practices including SEO/AIO principles, content optimization, and website design, with knowledge of regulatory compliance (CAN-SPAM, GDPR, CCPA) and the ability to incorporate compliance requirements into product development.
Proficiency with technical discussions, including the ability to read system diagrams, understand API concepts, and engage effectively with architecture and engineering teams to evaluate and validate technical approaches.
Demonstrated ability to independently manage complex, large-scale projects with detail-oriented execution, strategic thinking, innovative problem-solving, and a strong sense of urgency to deliver work accurately and on time.
Excellent stakeholder management, leadership, and communication skills to bridge business and technical teams, build trust with partners at all levels, achieve alignment across diverse interests, and present executive-level communications that share progress and identify risks.
Self-motivated, highly organized, and collaborative, with the ability to work independently, drive cross-team efforts, make sound priority decisions, and continuously expand knowledge and learn new skills or technologies.
Candidates must possess unrestricted work authorization and not require future sponsorship.

Preferred

7+ years of related experience, or master's degree in a related field.
Scrum/Agile (CSPO /PSPO ) certification.
Advanced expertise with Salesforce Marketing Cloud platform administration and configuration.
Experience leading marketing technology transformations or platform modernization initiatives.
Hands-on experience applying AI and large language model (LLM) technologies in marketing contexts, such as AI-driven personalization, predictive analytics, intelligent campaign decisioning, or leveraging generative AI tools to accelerate content creation and product delivery workflows.

Benefits

Medical, Dental, Vision Insurance
401k, With Matching Contributions
Time Off Programs
Health Savings Account (HSA)/Dependent Care
Employee Banking
Growth Opportunities
Tuition Assistance
Short-Term/Long-Term Disability Insurance
Learn more about FNBO benefits here: https://www.fnbo.com/careers/benefits/

First National Bank

First Citizens Bank is the largest family controlled bank in the US. It provides a wide range of products and services for individuals and businesses of all sizes.

Raleigh, North Carolina, USA

5.6K employees (91 in marketing)

www.firstcitizens.com