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12 marketing jobs

Justworks logo
3 weeks ago

Senior Product Marketing Manager, Growth

Justworks

New York City, NY (On-site)Full time$147K/yr – $190K/yr
Justworks logo
3 weeks ago

Senior Partner Marketing Manager

Justworks

New York City, NY (Hybrid)Full time$147K/yr – $190K/yr
Justworks logo
4 weeks ago

Senior Field Marketing Manager, Northeast

Justworks

New York City, NY (Hybrid)Full time$131K/yr – $169K/yr
Justworks logo
4 weeks ago

Staff Product Marketing Manager, AI & Analytics

Justworks

New York City, NY (Hybrid)Full time$166K/yr – $214K/yr
Justworks logo
4 weeks ago

Senior Field Marketing Manager, Partners

Justworks

New York City, NY (Hybrid)Full time$131K/yr – $169K/yr
Justworks logo
6 weeks ago

Senior Events Marketing Strategist

Justworks

New York City, NY (Hybrid)Full time$131K/yr – $169K/yr
Justworks logo
1 month ago

Senior Manager, Community Marketing

Justworks

New York City, NY (Hybrid)Full time$147K/yr – $190K/yr
Justworks logo
1 month ago

Social Media Marketing Manager

Justworks

New York City, NY (Hybrid)Full time$121K/yr – $151K/yr
Justworks logo
2 months ago

Senior Product Marketing Manager, Release Marketing

Justworks

New York City, NY (On-site)Full time$147K/yr – $190K/yr
Justworks logo
3 months ago

Events Marketing Manager

Justworks

New York, USA (Hybrid)Full time$86K/yr – $95K/yr
Justworks logo
4 months ago

Senior Product Marketing Manager, Pricing & Packaging

Justworks

New York, USA (Hybrid)Full time$165K/yr – $182K/yr
Justworks logo
4 months ago

Senior Product Marketing Manager, International

Justworks

New York, USA (Hybrid)Full time$165K/yr – $182K/yr

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12 jobs
Justworks logo

Senior Product Marketing Manager, Growth

Justworks

New York City, NY (On-site)

$147K/yr - $190K/yrIn-houseFull-timeSenior level6+ years exp.
3 weeks ago
Justworks logo

Senior Partner Marketing Manager

Justworks

New York City, NY (Hybrid)

$147K/yr - $190K/yrIn-houseFull-timeSenior level8+ years exp.
3 weeks ago
Justworks logo

Senior Field Marketing Manager, Northeast

Justworks

New York City, NY (Hybrid)

$131K/yr - $169K/yrIn-houseFull-timeSenior level7+ years exp.
4 weeks ago
Justworks logo

Staff Product Marketing Manager, AI & Analytics

Justworks

New York City, NY (Hybrid)

$166K/yr - $214K/yrIn-houseFull-timeSenior level8+ years exp.
4 weeks ago
Justworks logo

Senior Field Marketing Manager, Partners

Justworks

New York City, NY (Hybrid)

$131K/yr - $169K/yrIn-houseFull-timeSenior level7+ years exp.
4 weeks ago
Justworks logo

Senior Events Marketing Strategist

Justworks

New York City, NY (Hybrid)

$131K/yr - $169K/yrIn-houseFull-timeSenior level7+ years exp.
6 weeks ago
Justworks logo

Senior Manager, Community Marketing

Justworks

New York City, NY (Hybrid)

$147K/yr - $190K/yrIn-houseFull-timeSenior level8+ years exp.
1 month ago
Justworks logo

Social Media Marketing Manager

Justworks

New York City, NY (Hybrid)

$121K/yr - $151K/yrIn-houseFull-timeSenior level5+ years exp.
1 month ago
Justworks logo

Senior Product Marketing Manager, Release Marketing

Justworks

New York City, NY (On-site)

$147K/yr - $190K/yrIn-houseFull-timeSenior level7+ years exp.
2 months ago
Justworks logo

Events Marketing Manager

Justworks

New York, USA (Hybrid)

$86K/yr - $95K/yrIn-houseFull-timeMid level7+ years exp.
3 months ago
Justworks logo

Senior Product Marketing Manager, Pricing & Packaging

Justworks

New York, USA (Hybrid)

$165K/yr - $182K/yrIn-houseFull-timeSenior level
4 months ago
Justworks logo

Senior Product Marketing Manager, International

Justworks

New York, USA (Hybrid)

$165K/yr - $182K/yrIn-houseFull-timeSenior level5+ years exp.
4 months ago
Justworks logo
Justworks

Senior Product Marketing Manager, Growth

New York City, NY (On-site)

$147K/yr – $190K/yrSenior Level6+ years expFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own funnel strategy across acquisition, activation, and expansion, partnering with cross-functional teams to design and optimize journey, experimentation, and growth programs that move prospects to conversion and customers toward multi-product adoption.

  • Lead lifecycle-driven funnel optimization from entry to expansion
  • Collaborate with Product, Marketing, and Sales to prioritize high-impact growth opportunities

Job Description

Responsibilities

  • Own strategy and messaging across the full customer lifecycle—from acquisition (point of entry through conversion and activation) to expansion (progression across products and platform)—translating ICP definitions into entry points, progression paths, and conversion strategies across the funnel.
  • Design and optimize acquisition journeys that move prospects from first touch through conversion, and expansion journeys that drive customers toward multi-product adoption—reducing time-to-value and time-to-expansion across both self-serve and sales-assisted motions.
  • Define lifecycle stages, key moments, and behavioral triggers that shape how customers experience and progress through each stage—producing journey blueprints the broader GTM system can execute against.
  • Partner with Pricing & Packaging to ensure journey strategy reinforces platform positioning and pricing communication at key conversion and upsell moments.
  • Partner with Product, Growth Marketing, Revenue, and other PMM teams to design and prioritize growth strategies across the funnel—focusing on the highest-impact opportunities to improve acquisition efficiency, conversion velocity, and expansion revenue.
  • Define how and when customers grow across the platform: target audiences, messaging by lifecycle stage, and the behavioral signals and triggers that drive movement between products and stages.
  • Build growth strategy and prioritization frameworks that guide where the team invests—balancing entry path optimization, ICP-based segment targeting, and expansion opportunity sizing.
  • Serve as the business owner for your funnel area: set goals, track performance, communicate results to leadership, and continuously raise the bar on what good looks like.
  • Define and prioritize hypotheses across your funnel area—partnering with Growth, Product, and Data to design tests, execute them, and translate results into system improvements that compound over time.
  • Produce and maintain an experimentation roadmap: prioritized tests, learnings, and optimization recommendations across acquisition and expansion that keep the team moving at velocity.

Requirements

  • Minimum of 6 years in product marketing, growth marketing, or a related B2B SaaS function, with a track record of owning funnel strategy and driving measurable outcomes.
  • Outstanding storyteller: synthesize customer, market, and data signals into clear narratives tailored to different audiences—from prospects to senior leadership.
  • Data-driven with customer empathy: combine intuition with rigorous analysis and regularly go to the source—customer interviews, sales calls, win/loss reviews.
  • Deep familiarity with hybrid self-serve and sales-assisted GTM motions; SMB buyer experience strongly preferred.
  • Fluent in the metrics that matter: funnel conversion rates, CAC efficiency, time-to-value, NRR, ARPC, and lifecycle progression rates.
  • Proven ability to influence cross-functional stakeholders—Product, Sales, and Marketing leadership—without direct authority.
  • Ownership mentality: you take initiative without being asked and are scrappy and resourceful in fast-moving, ambiguous environments.
  • Experience in HR tech, fintech, payroll, or adjacent SMB platforms is a plus.

Preferred

  • Experience in HR tech, fintech, payroll, or adjacent SMB platforms is a plus.

Benefits

  • great benefits
  • wellness program offerings
  • company retreats
Justworks logo

Justworks

3.4 Glassdoor

Justworks takes the busyness out of growing a business and alleviates the unknown. We’ve combined a simple platform and exceptional 24/7 customer service with the power of a PEO, so all teams have more time to focus on what matters. Get access to corporate-level benefits, seamless payroll, HR tools, and compliance support—all in one place.

Founded in 2012
New York, New York, USA
1.5K employees (99 in marketing)
www.justworks.com/lp/what-is-justworks/?utm_source=linkedin&utm_medium=organicsocial
49% recommend to a friend
62% CEO approval

Traffic Signals

Monthly Visitors
1.1M
Monthly Google Ads Budget
$579.1K
Traffic Source Mix
Search
22.7%
Direct
72.8%
Referral
3.1%
Social
0.7%
Paid
0.4%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
65 (4% of company)
Median Career Experience
11 years
Median Tenure
2.9 years
Marketing Roles Posted (Last 30 Days)
5

People

Marketing Leadership

Catherine Crevels
Catherine Crevels
Chief Marketing Officer
At the company for 11 months
Ted Babcock
Ted Babcock
VP of Growth Marketing
At the company for 1 year 9 months
Kim Ryneska
Kim Ryneska
Senior Director, Brand Marketing
At the company for 1 year 1 month
Ben Gardner
Ben Gardner
Director, Demand Generation
At the company for 1 year 1 month

Funding

Total Funding
$159.8M
Last Raise
$16.8M
Series Unknown, 2 years ago

Funding History

  • Nov 2023
    Series Unknown • $16.8M
  • Jan 2020
    Series E • $50M
  • Mar 2018
    Series D • $40M

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