3 weeks ago
Senior Manager, Growth Marketing
Altria
USA (Remote)Full time$133K/yr – $202K/yr
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Senior Manager, Growth Marketing
USA (Remote)
$133K/yr – $202K/yrSenior Level8+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own end-to-end innovation in a brand-led environment, coordinating across Insights, Finance, R&D, Design and GTM to shape propositions, validate desirability, and accelerate launch.
- Own multi‑functional sprint to validate new propositions and speed‑to‑market.
- Define end‑to‑end concepts and align with Insights, Design and Legal to ensure consumer appeal and compliant claims.
- Sponsorship: not eligible for visa sponsorship.
Job Description
Responsibilities
- Leading multi‑functional pods in crafting and assessing new innovation ideas using an Agile Sprint process.
- Developing end-to-end propositions (ideas, variants, claims, pricing, naming, branding) and collaborating with Insights and Design to validate and optimize consumer desirability.
- Aligning with Consumer Insights, Finance, R&D, Design, Legal, Regulatory, and Go‑to‑Market teams to ensure alignment and accelerate execution.
- Defining sizeable opportunity spaces and distilling actionable insights from landscape assessments to guide conceptualization.
- Developing initial cases and aligning Fit for Use requirements and critical metrics to improve sell‑in and distribution.
- Delivering trademark and IP assessments and ensuring supportable claims and demos alongside R&D and Law.
- Defining brand vision, equity strategy, and executional elements that create desirability and distinctiveness, validated across consumer touchpoints.
- Confirming product–concept fit and breakthrough benefit delivery in partnership with UX Products Research.
Requirements
- 8+ years in Brand Management with 5+ years in innovation in CPG, including successful innovative and transformative launches.
- Experience working on 5+ innovation projects, with preference for candidates with go‑to‑market experience.
- Experience leading multi‑functional teams.
- Fluency in Stage Gate and Agile work processes.
- Experience translating insights into winning well-rounded propositions across regions and channels.
- Experience with business model development and strong financial proficiency.
- Proven success managing others and working cross‑functionally across R&D, Insights, Design, and Finance.
- Strong communication skills and comfort presenting to senior leadership and cross‑functional partners.
- Experience navigating ambiguity, adapting plans, and working in fast‑paced, entrepreneurial environments with rapid, hypothesis‑based iteration.
Benefits
- Work where life works for you — with flexible and remote options that fit your world, not the other way around.
- Own your time — start with 15 days of paid time off, 13 paid holidays, 2 floating holiday days, and a 37.5-hour workweek so you can recharge and live fully
- A place where you belong — where your ideas are welcomed, your growth is encouraged, and your impact is real
- Get recognized for your work – annual merit increases and performance bonus
- A future you can count on — 401(k) matching from day one; plus Deferred Profit Sharing, an annual company contribution in an amount equal to 13%-17% of your base salary
- Help with your goals — get help with student loan repayment assistance, attend a conference, or gain a new certification with professional development stipends
- Support for what matters most — comprehensive medical, dental, and vision coverage for you and your family
- Celebrating your milestones — paid parental and bonding leave for life’s biggest moments.
- Wellness that goes beyond work — programs that care for your whole well-being at whatever stage you are in your life
- A culture that gives back — paid volunteer days and a shared commitment to making a difference
Altria
4.1 Glassdoor
Altria has a leading portfolio of tobacco products for U.S. tobacco consumers age 21+. Our Vision is to responsibly lead the transition of adult smokers to a smoke-free future. We are Moving Beyond SmokingTM, leading the way in moving adult smokers away from cigarettes by taking action to transition millions to potentially less harmful choices - believing it is a substantial opportunity for adult tobacco consumers, our businesses and society. Our wholly owned subsidiaries include leading manufacturers of both combustible and smoke-free products. In combustibles, we own Philip Morris USA, the most profitable U.S. cigarette manufacturer, and John Middleton, a leading U.S. cigar manufacturer. Our smoke-free portfolio includes ownership of U.S. Smokeless Tobacco Company, the leading global moist smokeless tobacco manufacturer, Helix Innovations, a leading manufacturer of oral nicotine pouches and NJOY, currently the only e-vapor manufacturer to receive market authorizations from the Food and Drug Administration for a pod-based e-vapor product.Additionally, we have a majority-owned joint venture, Horizon Innovations LLC, for the U.S. marketing and commercialization of heated tobacco stick products.Our equity investments include Anheuser-Busch InBev SA/NV, the world’s largest brewer, and Cronos Group Inc., a leading Canadian cannabinoid company. The brand portfolios of our tobacco operating companies include Marlboro®, Black & Mild®, Copenhagen®, Skoal®, on!® and NJOY®. Trademarks and service marks related to Altria referenced on this channel are the property of Altria or its subsidiaries or are used with permission.
Founded in 1919
Richmond, Virginia, USA
4.7K employees (241 in marketing)
78% recommend to a friend
85% CEO approval
Traffic Signals
Monthly Visitors
72.9K
Traffic Source Mix
Search
40.9%
Direct
46.8%
Referral
9.5%
Social
1.9%
Paid
0.8%
Headcount Trend
Current headcount: ~4.7K
Marketing Team
Marketing Team Size
204 (4% of company)
Median Career Experience
11 years
Median Tenure
10.3 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Dominik Meier
Vice President - Marketing Activations & Operations
At the company for 21 years 3 months
Geoffrey Laux
Director, Marketing Activations (Owned Channels: Web/eComm, Email, SMS, Direct Mail, Loyalty)
At the company for 2 years 9 months
Stephanie Gordon, MBA
Director of Marketing Ops, Data Privacy & Identity
At the company for 22 years 10 months
Diane V.
Director, Marketing Activations
At the company for 7 years 10 months