Lead growth strategy and direct marketing leadership as VP, Enterprise Growth for Franklin Madison Direct, uniting client growth, testing, and cross-functional execution.

Own and optimize revenue plans, client budgets, and test roadmaps across the client portfolio.
Must-have: 10+ years in direct mail marketing/campaign strategy with 5+ years of supervision.
Standout: Executive-level engagement with top clients and cross-functional collaboration to drive optimization.

Job Description

Responsibilities

Assist in the development and execution of the overall revenue and growth plans for Franklin Madison Direct
Confidently engage prospects, clients, executive leadership, and others in-market as a thought leader representing the FMD brand.
Drive direct marketing performance (est. 60% of time):
Directly supervise the Account Directors (“Strategists”) to help them optimize client adoption by defining and crafting the overarching DM strategies, forecasts, and test roadmaps for Franklin Madison Direct clients.
Oversee the Strategists to build, justify, and gain approval for client budgets, test plans and campaign matrices, as needed.
Track, manage and support the teams in identifying and mitigating keys risks as well as strategizing to capitalize on key opportunities.
Ensure cross-functional collaboration as necessary to help successfully deliver a campaign plan that is effective, on time, and on budget.
Proactively engage with top 10 clients on an executive level to communicate performance trends and collaborate with Strategists to develop/implement optimization strategies.
Review campaign results for key clients to help the Strategists provide valuable summaries of campaign observations, takeaways, recommendations, and next steps.
Empower Strategists to independently fulfill their duties & responsibilities with exceptional competence.

Requirements

Bachelor’s degree in business or related field, or equivalent experience
Minimum of 10 years direct mail marketing services and/or directing campaign strategy, planning, analysis, and optimization, preferably in an agency environment.
Minimum of 5 years in a supervisory capacity with direct reports
Minimum of 3 years in a combination of business development, B2B sales, or account management roles
Alignment with Franklin Madison’s Purpose & Values
Strong verbal and written communication skills
Proven analytical and strategic competency
Keen ability to work independently and problem solve
Relentless focus on delivering results and driving process improvement
Ability to lead and influence others (decision makers, team members, colleagues)
Foster a culture of collaboration, accountability, and innovation
Promote employee engagement and provide mentorship to others as needed
Ability to travel to MN office an average of 8-10 times per year

Preferred

The ideal candidate will possess the ability to balance strategic and tactical thinking and have demonstrated experience in direct mail strategy and performance optimization, revenue forecasting and achievement, sales management, and partner optimization.
The Vice President, Franklin Madison Direct Agency Growth is responsible for the overall success and direction of the Marketing Strategy and Performance discipline within the Franklin Madison Direct (FMD) organization.

Franklin Madison Direct

2.9 Glassdoor

Franklin Madison Direct, formerly SeQuel Response, is a full service direct marketing agency that offers strategy, creative, data, proprietary testing, campaign execution, and analytic services for direct mail and digital marketing campaigns.Our main objective is to help our clients profitably grow their customer base through multiple acquisition channels including direct mail, paid search, paid social, and display advertising.Some of our accolades include:* 2019 - 100% Client Satisfaction Rating via our annual Client Survey* 2014 - 2019 Top 25 Ad Agencies in MN (#6)* 2014 - 2018 Inc 5000 - Fastest Growing Companies, National* 2014 - 2017 Fast 50 - Fastest Growing Companies in MN (#11)

Founded in 2010

Eden Prairie, Minnesota, USA

36 employees (15 in marketing)

franklinmadisondirect.com

0% recommend to a friend

Traffic Signals

Monthly Visitors

7.5K

Monthly Google Ads Budget

$10.5K

Traffic Source Mix

19.1%

Direct

62.4%

Referral

6.3%

Social

10.5%

Paid

1.4%

Headcount Trend

Current headcount: ~36

Marketing Team

Marketing Team Size

11 (31% of company)

Recent News

Direct Response Marketing Agency SeQuel Response Rebrands as Franklin Madison Direct

Apr 24, 2025 • Send2Press

Franklin Madison acquires Eden Prairie marketing firm, SeQuel Response

Aug 5, 2022 • Business Journals

Franklin Madison Acquires SeQuel Response,

Aug 4, 2022 • Business Wire

Responsibilities

Assist in the development and execution of the overall revenue and growth plans for Franklin Madison Direct
Confidently engage prospects, clients, executive leadership, and others in-market as a thought leader representing the FMD brand.
Drive direct marketing performance (est. 60% of time):
Directly supervise the Account Directors (“Strategists”) to help them optimize client adoption by defining and crafting the overarching DM strategies, forecasts, and test roadmaps for Franklin Madison Direct clients.
Oversee the Strategists to build, justify, and gain approval for client budgets, test plans and campaign matrices, as needed.
Track, manage and support the teams in identifying and mitigating keys risks as well as strategizing to capitalize on key opportunities.
Ensure cross-functional collaboration as necessary to help successfully deliver a campaign plan that is effective, on time, and on budget.
Proactively engage with top 10 clients on an executive level to communicate performance trends and collaborate with Strategists to develop/implement optimization strategies.
Review campaign results for key clients to help the Strategists provide valuable summaries of campaign observations, takeaways, recommendations, and next steps.
Empower Strategists to independently fulfill their duties & responsibilities with exceptional competence.

Requirements

Bachelor’s degree in business or related field, or equivalent experience
Minimum of 10 years direct mail marketing services and/or directing campaign strategy, planning, analysis, and optimization, preferably in an agency environment.
Minimum of 5 years in a supervisory capacity with direct reports
Minimum of 3 years in a combination of business development, B2B sales, or account management roles
Alignment with Franklin Madison’s Purpose & Values
Strong verbal and written communication skills
Proven analytical and strategic competency
Keen ability to work independently and problem solve
Relentless focus on delivering results and driving process improvement
Ability to lead and influence others (decision makers, team members, colleagues)
Foster a culture of collaboration, accountability, and innovation
Promote employee engagement and provide mentorship to others as needed
Ability to travel to MN office an average of 8-10 times per year

Preferred

The ideal candidate will possess the ability to balance strategic and tactical thinking and have demonstrated experience in direct mail strategy and performance optimization, revenue forecasting and achievement, sales management, and partner optimization.
The Vice President, Franklin Madison Direct Agency Growth is responsible for the overall success and direction of the Marketing Strategy and Performance discipline within the Franklin Madison Direct (FMD) organization.