Own end-to-end lifecycle marketing for a US subscription business, coordinating multi-channel flows from onboarding to renewal, with strong emphasis on activation, holdout-driven revenue, and SMS/web push as first-class channels.

Growth & Lifecycle Ownership: lead CRM-driven journeys across email, SMS, and web push to lift activation, reduce churn, and drive incremental revenue.
Channel & Platform Execution: launch SMS and web push with compliant US delivering practices, migrate from the current ESP to an omnichannel platform, and protect domain reputation.
Measurement & Optimization: implement holdout-based attribution to prove incremental impact and optimize renewal sequencing by plan tier and reactivation by cancel reason.

Job Description

Responsibilities

Drive Reg→Purchase conversion through triggered post-quiz, paywall-abandonment, and onboarding sequences across email, SMS, and web push.
Own first-purchase activation across the first 7 days.
Differentiate renewal sequences by plan tier (1 / 3 / 6 month).
Build pre-cancel intervention flows — pause offer, plan-switch, value reminder — using captured cancel reason.
Move the dial on month-1 rebill rate, the single most leveraged metric in our subscription economics.
Build the reactivation engine for the cancelled cohort — across email and SMS, personalized by cancel reason and tenure.
Recover revenue from a base that is currently dormant due to deliverability issues.
Own the CRM-driven path to add-on products (Resume Review, Resume Builder): timing, segmentation, copy, channel.
Lead the migration off our current ESP onto our chosen omnichannel platform (Maestra is the current candidate; Customer.io is the alternative).
Recover and maintain email domain reputation.
Stand up SMS as a first-class channel — including US compliance (TCPA, A2P 10DLC).
Stand up web push and orchestrate cross-channel flows (email → SMS → push cascades).
Implement incremental measurement with holdouts on every flow. We don't want activity reports — we want incremental revenue, attributable and defensible.

Requirements

3+ years operating CVM/lifecycle programs on the US market specifically. US b2c subscription. This is non-negotiable — US deliverability, US carriers, US consumer behavior, US compliance.
5+ years total in CRM / lifecycle / CVM, with at least one stint owning the function end-to-end (not just executing).
Hands-on operating experience with an enterprise omnichannel platform — Maestra strongly preferred; Braze, Iterable, Customer.io, or Klaviyo also relevant.
Real, hands-on experience launching SMS as a marketing channel in the US (TCPA, A2P 10DLC, carrier compliance — not "I worked with a vendor who handled it").
Real, hands-on experience launching web push and measuring its lift.
SQL good enough to pull your own segments and validate your own data.
A subscription-business orientation: you think in LTV/payer, payback period, retention curves, and cohorts — not in opens and clicks.
A track record of measurable incremental revenue from CRM, ideally validated through holdout.
Bias toward action. We operate as a tiny team; you'll need to ship faster than you plan.

Preferred

Experience migrating off a damaged email domain.
Experience in job search, career, HR-tech, or adjacent consumer subscription verticals (EdTech, FinTech, dating, streaming).
iMessage Business / RCS experience.
Communication (speak English and Russian).

Marketing Team

Marketing Roles Posted (Last 30 Days)

Responsibilities

Drive Reg→Purchase conversion through triggered post-quiz, paywall-abandonment, and onboarding sequences across email, SMS, and web push.
Own first-purchase activation across the first 7 days.
Differentiate renewal sequences by plan tier (1 / 3 / 6 month).
Build pre-cancel intervention flows — pause offer, plan-switch, value reminder — using captured cancel reason.
Move the dial on month-1 rebill rate, the single most leveraged metric in our subscription economics.
Build the reactivation engine for the cancelled cohort — across email and SMS, personalized by cancel reason and tenure.
Recover revenue from a base that is currently dormant due to deliverability issues.
Own the CRM-driven path to add-on products (Resume Review, Resume Builder): timing, segmentation, copy, channel.
Lead the migration off our current ESP onto our chosen omnichannel platform (Maestra is the current candidate; Customer.io is the alternative).
Recover and maintain email domain reputation.
Stand up SMS as a first-class channel — including US compliance (TCPA, A2P 10DLC).
Stand up web push and orchestrate cross-channel flows (email → SMS → push cascades).
Implement incremental measurement with holdouts on every flow. We don't want activity reports — we want incremental revenue, attributable and defensible.

Requirements

3+ years operating CVM/lifecycle programs on the US market specifically. US b2c subscription. This is non-negotiable — US deliverability, US carriers, US consumer behavior, US compliance.
5+ years total in CRM / lifecycle / CVM, with at least one stint owning the function end-to-end (not just executing).
Hands-on operating experience with an enterprise omnichannel platform — Maestra strongly preferred; Braze, Iterable, Customer.io, or Klaviyo also relevant.
Real, hands-on experience launching SMS as a marketing channel in the US (TCPA, A2P 10DLC, carrier compliance — not "I worked with a vendor who handled it").
Real, hands-on experience launching web push and measuring its lift.
SQL good enough to pull your own segments and validate your own data.
A subscription-business orientation: you think in LTV/payer, payback period, retention curves, and cohorts — not in opens and clicks.
A track record of measurable incremental revenue from CRM, ideally validated through holdout.
Bias toward action. We operate as a tiny team; you'll need to ship faster than you plan.

Preferred

Experience migrating off a damaged email domain.
Experience in job search, career, HR-tech, or adjacent consumer subscription verticals (EdTech, FinTech, dating, streaming).
iMessage Business / RCS experience.
Communication (speak English and Russian).