3 months ago
Product Marketing Lead
Opendoor
Miami, FL (On-site)Full time
Marketing jobs
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Product Marketing Lead
Miami, FL (On-site)
Salary Not AvailableSenior LevelFull time
Posted 3 months ago
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Job Summary
Drive Opendoor’s GTM and product marketing with cross-functional ownership of launches, messaging, and competitive intelligence for real-estate tech products.
- Own end-to-end GTM for new products and major releases with ICPs, positioning, pricing, and launch sequencing.
- Must-have: 8+ years in product marketing with strong cross-functional influence.
- Standout: AI-assisted competitive intelligence program delivering actionable guidance across Product, Sales, and Marketing.
Job Description
Responsibilities
- Go-To-Market Strategy and Execution
- Own end-to-end GTM planning for new products and major releases (e.g., app improvements, mortgage/financing features, valuation tools, title/escrow enhancements), including objectives, ICPs, positioning, pricing/packaging, launch sequencing, channels, and success metrics.
- Develop scalable launch playbooks, asset requirements, timelines, risk management, and post-launch optimization.
- Ensure GTM plans are aligned with Opendoor’s objectives and coordinated across Product, Growth, Sales, and CS.
- Positioning, Messaging, and Value Propositions
- Define differentiated positioning and compelling messaging that resonates with homeowners, buyers, sellers, and investors, delivering clear business outcomes.
- Create core content (value propositions, messaging frameworks, one-pagers, battle cards) and enablement assets for sales, partners, and the broader go-to-market ecosystem.
- Maintain a consistent brand voice and market-facing narratives across channels and regions.
- Competitive Intelligence (AI-Assisted)
- Build and lead an AI-assisted competitive intelligence program that continuously monitors proptech and consumer marketplace landscapes.
Requirements
- 8+ years of product marketing or related experience in B2B technology, SaaS, or relevant real estate tech domains; people leadership experience preferred.
- Proven track record launching successful GTM programs and driving revenue growth through strong positioning and cross-functional collaboration.
- Demonstrated ability to build and maintain a robust competitive intelligence program, including AI-assisted research methods and tools.
- Exceptional written and verbal communication; ability to translate complex product features into clear customer value propositions.
- Strong cross-functional influencing skills; comfortable operating in a fast-paced, ambiguous environment.
- Data-driven mindset; experience with CRM/Marketing Automation (e.g., Salesforce, HubSpot), analytics (Looker, Tableau), and AI-enabled research tools.
- Experience creating scalable playbooks, enablement content, and governance around PMM assets.
Preferred
- Preferred: experience in consumer marketplaces, proptech, or real estate tech with complex product ecosystems.
- Experience with AI-enabled content generation and governance/compliance considerations.
- Familiarity with multi-region go-to-market programs across verticals.
- Knowledge of pricing strategy and packaging in consumer-facing or enterprise contexts.
Opendoor
3.6 Glassdoor
Founded in 2014, Opendoor’s mission is to power life’s progress one move at a time. The traditional real estate process is broken and our goal is simple: fix it. We are building a digital, end-to-end customer experience that makes buying and selling a home simple, certain, and fast. We have assembled a dedicated team with diverse backgrounds to support more than 250,000 customer transactions across 50 markets in the U.S. But the work is far from over. Transforming the real estate industry takes tenacity and dedication. It takes problem solvers and builders. It takes a tight-knit community of teammates doing the best work of their lives, pushing one another to transform a complicated process into a simple one.So where do you fit in? Whether you’re passionate about real estate, people, numbers, words, code, or strategy -- we have a place for you. For more information, please visit www.opendoor.comKeep up with latest Opendoor news and reports: https://linktr.ee/opendoorhq
Founded in 2014
San Francisco, California, USA
1.4K employees (103 in marketing)
69% recommend to a friend
72% CEO approval
Traffic Signals
Monthly Visitors
958.8K
Monthly Google Ads Budget
$984K
Traffic Source Mix
Search
30.6%
Direct
63.2%
Referral
4.2%
Social
1.3%
Paid
0.6%
Headcount Trend
Current headcount: ~1.4K
Marketing Team
Marketing Team Size
80 (6% of company)
Median Career Experience
13 years
Median Tenure
2.6 years
People
Marketing Leadership
John Jorgensen
Vice President of Acquisition and Lifecycle Marketing
At the company for 9 months
Allie Cole Cote
VP of Marketing
At the company for 4 years 5 months
Abbey Trefzger
Director, Head of Lifecycle Marketing
At the company for 4 years 3 months
Gavin Jones
Head of Marketing, Marketplace
At the company for 3 years 1 month
Funding
Total Funding
$2.6B
Last Raise
$362M
Post IPO Equity, 6 months ago
Funding History
- Sep 2025Post IPO Equity • $362M
- May 2025Post IPO Debt • $325M
- Sep 2023Post IPO Secondary • $2M