Own and optimize paid acquisition and demand-gen programs to drive pipeline and revenue, with strong emphasis on Google Ads and cross-functional collaboration for sales enablement and messaging, backed by rigorous tracking and ROI analysis.

Job Description

Responsibilities

Core Responsibilities
Paid Acquisition & Pipeline Growth - Own and manage Google Ads campaigns end-to-end across all paid channels, with Google Ads as the primary engine: account structure, keyword strategy, bid management, budget pacing, ad copy and landing page testing, and ongoing optimization. Extend the same rigor to paid social, display, and remarketing efforts that align with organizational goals and efforts.
Design, execute, and optimize demand generation programs to strengthen pipeline health and conversion rates across the funnel.
Own and manage the campaign tracking architecture across all paid channels, including conversion tracking, pixel and tag implementation, and CRM and analytics integration.
Own core paid acquisition reporting on a weekly and monthly cadence, including cost-per-lead, marketing-sourced pipeline contribution, and stage-to-stage conversion rates segmented by channel and effort to surface lead volume and average lead value by channel.
Evaluate channel and effort ROI across paid media, partnerships, and other efforts to identify which produce the highest-value, best-converting leads; present findings and recommendations to marketing leadership on a recurring basis; and execute approved changes to channel mix, budget, and resource allocation.
Analyze campaign and funnel performance to pinpoint underperforming segments, share findings with marketing leadership, and optimize efforts through refined targeting, bidding, and messaging accordingly.
Sales Enablement, Messaging & Campaigns - Develop sales enablement materials and platform enhancements (website updates, presentations, one-pagers) that clearly communicate value propositions, differentiators, and product capabilities.
Partner cross-functionally with sales, product, and marketing leadership to close content gaps, address objection trends, and equip sales with tools that improve conversion and close rates.
Ensure consistent messaging and positioning across all paid, sales, and marketing assets.

Requirements

4–6+ years of experience in growth or performance marketing, with direct, hands-on ownership of Google Ads and paid social campaigns, reporting, and tracking architectures.
Proven track record driving qualified pipeline and revenue through paid search and paid social campaigns
Experience in developing sales enablement content and collaborating cross-functionally with sales and product teams.
Hands-on experience with Google Ads, Google Analytics (GA4), and a CRM/marketing automation platform (HubSpot experience preferred), including meticulous conversion tracking and tag management (e.g. Google Tag Manager) to accurately attribute outcomes from source to pipeline.
Strong analytical skills, including channel- and funnel-level analysis, with comfort presenting data and recommendations to marketing leadership and internal stakeholders.
Strong messaging and copywriting skills, with the ability to translate product capabilities into clear value propositions and differentiators across platforms and materials.
Google Ads certification preferred, additional paid platform or analytics certifications a plus
Exceptional attention to detail
Working knowledge of SEO (technical health, site structure, on-page optimization, and content and keyword strategy) sufficient to grow organic search visibility and qualified traffic is a plus.
Familiarity with Generative Engine Optimization (GEO) and how brands surface in AI search experiences such as AI Overviews, ChatGPT, and Perplexity, or a demonstrated ability to stay current with emerging search channels. (Preferred)

Benefits

Medical, Vision, and Dental (Employer paid 75% of monthly contributions)
Domestic Partner Coverage for all insurance plans
100% employer-paid Life Insurance
401(K) retirement plan options (including employer contribution)
Generous Paid Time Off (PTO)
Generous Paid Paternity and Maternity Leave Policies
11 Holidays (Including office closed day after Thanksgiving)
Professional development opportunities
Flexible work schedules
Collaborative and innovative work environment

BenefitHub

3.7 Glassdoor

BenefitHub is the world's leading employee benefits portal and discount marketplace. Now used by thousands of employers globally across 20+ markets, including in the U.S., Italy, Canada, India and the U.K., we are one of the industry’s fastest-growing companies and have no plans of slowing down. Our mission is to help millions of people improve the quality of their daily lives by accessing the world’s largest selection of personally relevant benefits. We became the world's largest and most popular benefits portal by giving employees the benefits and perks they want, every day... and by providing employers with a flexible, no-cost benefits portal that’s easy to set up and use. Today, we provide exciting and meaningful benefits for literally tens of millions of employees and members. Our clients range from five of America’s top 10 employers, to organizations with just a handful of employees, to membership organizations with over 50 million members. We’ve become the industry leader for employee engagement - with a daily, measured, engagement rate that exceeds all others. The reason? We offer a range of benefits that meet everyday needs ... and a portal that is a pleasure to use.

Founded in 1999

New York, New York, USA

125 employees (18 in marketing)

www.benefithub.com

44% recommend to a friend

85% CEO approval

Traffic Signals

Monthly Visitors

1.4M

Monthly Google Ads Budget

$154

Traffic Source Mix

8.6%

Direct

35.6%

Referral

14%

Social

0.9%

Paid

0.2%

Headcount Trend

Current headcount: ~125

Marketing Team

Marketing Team Size

14 (11% of company)

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$3.5M

Last Raise

$850K

Private Equity, 2 years ago

Funding History

Apr 2024
Private Equity
Apr 2024
Debt Financing
Mar 2011
Series Unknown • $850K

Recent News

BenefitHub & Southern Guaranty Insurance Company (SGIC) Announce Expansion of Benefits and Retirement Services

Nov 5, 2025 • Yahoo Finance

HRM Outlook Magazine Names BenefitHub '2025 Employee Benefits Platform of the Year'

Aug 5, 2025 • EIN Presswire

UAGC Partners with BenefitHub to Expand Access to Online Education for Millions of Working Adults

Jul 28, 2025 • EIN Presswire

Responsibilities

Core Responsibilities
Paid Acquisition & Pipeline Growth - Own and manage Google Ads campaigns end-to-end across all paid channels, with Google Ads as the primary engine: account structure, keyword strategy, bid management, budget pacing, ad copy and landing page testing, and ongoing optimization. Extend the same rigor to paid social, display, and remarketing efforts that align with organizational goals and efforts.
Design, execute, and optimize demand generation programs to strengthen pipeline health and conversion rates across the funnel.
Own and manage the campaign tracking architecture across all paid channels, including conversion tracking, pixel and tag implementation, and CRM and analytics integration.
Own core paid acquisition reporting on a weekly and monthly cadence, including cost-per-lead, marketing-sourced pipeline contribution, and stage-to-stage conversion rates segmented by channel and effort to surface lead volume and average lead value by channel.
Evaluate channel and effort ROI across paid media, partnerships, and other efforts to identify which produce the highest-value, best-converting leads; present findings and recommendations to marketing leadership on a recurring basis; and execute approved changes to channel mix, budget, and resource allocation.
Analyze campaign and funnel performance to pinpoint underperforming segments, share findings with marketing leadership, and optimize efforts through refined targeting, bidding, and messaging accordingly.
Sales Enablement, Messaging & Campaigns - Develop sales enablement materials and platform enhancements (website updates, presentations, one-pagers) that clearly communicate value propositions, differentiators, and product capabilities.
Partner cross-functionally with sales, product, and marketing leadership to close content gaps, address objection trends, and equip sales with tools that improve conversion and close rates.
Ensure consistent messaging and positioning across all paid, sales, and marketing assets.

Requirements

4–6+ years of experience in growth or performance marketing, with direct, hands-on ownership of Google Ads and paid social campaigns, reporting, and tracking architectures.
Proven track record driving qualified pipeline and revenue through paid search and paid social campaigns
Experience in developing sales enablement content and collaborating cross-functionally with sales and product teams.
Hands-on experience with Google Ads, Google Analytics (GA4), and a CRM/marketing automation platform (HubSpot experience preferred), including meticulous conversion tracking and tag management (e.g. Google Tag Manager) to accurately attribute outcomes from source to pipeline.
Strong analytical skills, including channel- and funnel-level analysis, with comfort presenting data and recommendations to marketing leadership and internal stakeholders.
Strong messaging and copywriting skills, with the ability to translate product capabilities into clear value propositions and differentiators across platforms and materials.
Google Ads certification preferred, additional paid platform or analytics certifications a plus
Exceptional attention to detail
Working knowledge of SEO (technical health, site structure, on-page optimization, and content and keyword strategy) sufficient to grow organic search visibility and qualified traffic is a plus.
Familiarity with Generative Engine Optimization (GEO) and how brands surface in AI search experiences such as AI Overviews, ChatGPT, and Perplexity, or a demonstrated ability to stay current with emerging search channels. (Preferred)

Benefits

Medical, Vision, and Dental (Employer paid 75% of monthly contributions)
Domestic Partner Coverage for all insurance plans
100% employer-paid Life Insurance
401(K) retirement plan options (including employer contribution)
Generous Paid Time Off (PTO)
Generous Paid Paternity and Maternity Leave Policies
11 Holidays (Including office closed day after Thanksgiving)
Professional development opportunities
Flexible work schedules
Collaborative and innovative work environment