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9 marketing jobs

Informa TechTarget logo
3 days ago

Events Marketing Director

Informa TechTarget

Massachusetts, USA (Hybrid)Full time$120K/yr – $150K/yr
Informa TechTarget logo
5 weeks ago

Events Marketing Director

Informa TechTarget

Massachusetts, USA (Remote)Full time$120K/yr – $150K/yr
Informa TechTarget logo
6 weeks ago

Vice President, Campaign and Demand Generation

Informa TechTarget

Newton, MA (Hybrid)Full time$180K/yr – $240K/yr
Informa TechTarget logo
3 months ago

Content Strategist

Informa TechTarget

District of Columbia, USA (Hybrid)Full time$70K/yr – $80K/yr
Informa TechTarget logo
3 months ago

Senior Strategist - Content Marketing

Informa TechTarget

New York, USA (Hybrid)Full time$90K/yr – $100K/yr
Informa TechTarget logo
3 months ago

Field Marketing Manager

Informa TechTarget

Massachusetts, USA (Hybrid)Full time$98K/yr – $130K/yr
Informa TechTarget logo
3 months ago

Senior Strategist - Content Marketing

Informa TechTarget

District of Columbia, USA (Hybrid)Full time$90K/yr – $100K/yr
Informa TechTarget logo
4 months ago

Field Marketing Manager

Informa TechTarget

Massachusetts, USA (On-site)Full time$98K/yr – $130K/yr
Informa TechTarget logo
4 months ago

Digital Marketing Manager

Informa TechTarget

Newton, MA (Hybrid)Full time$115K/yr – $130K/yr

All marketing roles in the US

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9 jobs
Informa TechTarget logo

Events Marketing Director

Informa TechTarget

Massachusetts, USA (Hybrid)

$120K/yr - $150K/yrIn-houseFull-timeSenior level6+ years exp.
3 days ago
Informa TechTarget logo

Events Marketing Director

Informa TechTarget

Massachusetts, USA (Remote)

$120K/yr - $150K/yrIn-houseFull-timeDirector/executive6+ years exp.
5 weeks ago
Informa TechTarget logo

Vice President, Campaign and Demand Generation

Informa TechTarget

Newton, MA (Hybrid)

$180K/yr - $240K/yrIn-houseFull-timeSenior level
6 weeks ago
Informa TechTarget logo

Content Strategist

Informa TechTarget

District of Columbia, USA (Hybrid)

$70K/yr - $80K/yrIn-houseFull-timeMid level3+ years exp.
3 months ago
Informa TechTarget logo

Senior Strategist - Content Marketing

Informa TechTarget

New York, USA (Hybrid)

$90K/yr - $100K/yrIn-houseFull-timeSenior level5+ years exp.
3 months ago
Informa TechTarget logo

Field Marketing Manager

Informa TechTarget

Massachusetts, USA (Hybrid)

$98K/yr - $130K/yrIn-houseFull-timeMid level3+ years exp.
3 months ago
Informa TechTarget logo

Senior Strategist - Content Marketing

Informa TechTarget

District of Columbia, USA (Hybrid)

$90K/yr - $100K/yrIn-houseFull-timeSenior level5+ years exp.
3 months ago
Informa TechTarget logo

Field Marketing Manager

Informa TechTarget

Massachusetts, USA (On-site)

$98K/yr - $130K/yrIn-houseFull-timeMid level3+ years exp.
4 months ago
Informa TechTarget logo

Digital Marketing Manager

Informa TechTarget

Newton, MA (Hybrid)

$115K/yr - $130K/yrIn-houseFull-timeSenior level4+ years exp.
4 months ago
Informa TechTarget logo
Informa TechTarget

Events Marketing Director

Massachusetts, USA (Hybrid)

$120K/yr – $150K/yrSenior Level6+ years expFull time

Posted 3 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and drive the end-to-end event program, shaping strategy, coordinating marketing, sales, and operations, and measuring ROI across in-person and virtual events.

  • Define and execute event strategy
  • Lead pre-, onsite, and post-event initiatives
  • Manage budgets and vendor relationships

Job Description

Responsibilities

  • Help define, plan, and manage the overall event strategy, including end-to-end management and execution of industry event sponsorships and stand-alone events. Travel as necessary to support on-site events is required.
  • Develop event strategies focused on maximizing Informa TechTarget’s brand presence, engaging prospects and customers and generating pipeline & revenue with a key focus on ROI.
  • Lead pre-, onsite and post-event initiatives, including marketing promotion, recruitment, sales outreach, logistics, lead tracking, customer engagement and ROI measurement.
  • Build strong relationships with key internal stakeholders and collaborate closely to determine goals, develop cohesive strategy, and execute on deliverables deadlines.
  • Manage vendor and event agency or partner relationships.
  • Lead messaging and content development delivery for events, coordinating with internal and external stakeholders and partners to plan themes, speakers, and formats.
  • Oversee event budgets, tracking expenses and ensuring cost-effective execution.
  • Actively participate in the annual planning process by researching relevant events, demonstrating ROI from previously managed events, and providing recommendations.
  • Work with marketing/creative to ensure consistent strategy/messaging across all event efforts.

Requirements

  • 6+ years experience delivering industry and marketing events for prospective customers and clients, preferably in B2B. Digital marketing a plus.
  • Excellent skills in verbal and written communication, teamwork, project management, problem solving, and attention to detail with ability to work with people at all levels of the organization.
  • Motivated self-starter that enjoys working independently as well as on a team.
  • Proven track record of leading several events from end to end.
  • Familiarity with SFDC, event management platforms, project management platforms and other relevant software.
  • Ability to project manage with remote contributors and stakeholders efficiently and effectively.
  • Highly organized with good follow-through capabilities.
  • Bachelor’s degree in marketing, business, communications, or related field.

Benefits

  • Great community : a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
  • Broader impact : take up to four days per year to volunteer with a philanthropic organization
  • Career opportunity : the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
  • Time out : Open Vacation, plus 10 national holidays, and the chance to work from (almost!) anywhere for up to four weeks a year
  • Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
  • Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
  • Recognition for great work, with global awards and kudos programs
  • As an international company, the chance to collaborate with teams around the world
Informa TechTarget logo

Informa TechTarget

Informa TechTarget informs, influences and connects the world’s technology buyers and sellers, helping accelerate growth from R&D to ROI. With a vast reach of over 220 highly targeted technology-specific websites and over 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into the technology market. Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that have the potential to deliver significant impact and measurable outcomes to our clients:•Trusted information that shapes the industry and informs investment •Intelligence and advice that guides and influences strategy •Advertising that grows reputation and establishes thought leadership•Custom content that engages and prompts action •Intent and demand generation that more precisely targets and convertsInforma TechTarget is headquartered in Boston, MA and has offices in 19 global locations.

Auburndale, Massachusetts, USA
1.5K employees (499 in marketing)
www.informatechtarget.com

Traffic Signals

Monthly Visitors
65.9K
Monthly Google Ads Budget
$17.9K
Traffic Source Mix
Search
18.1%
Direct
45.1%
Referral
29.3%
Social
5.1%
Paid
2.3%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
458 (31% of company)
Marketing Roles Posted (Last 30 Days)
1

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